The look and feel of your emails play a huge role in how your subscribers perceive your brand.
Your subject line is only part of the reason why your contacts do or don't open your emails...
In this post you'll learn about Sendlane's new Machine Learning Open Predictability and how to leverage it to boost email performance.
In this post, we’ll show you what tags are, why they matter and how you can use them to send targeted emails to your contacts.
Money is just one of the reasons why keeping a list with a lot of subscribers who don’t engage with your content is really working against your goals...
In this article, we’ll help you learn what list hygiene is, why it matters and how to get started with it in Sendlane.
There are quite a few segmentation strategies out there, but there are three in particular that eCommerce stores should set up and start using so they can get the most from their email marketing efforts.
At the end of the day, our job as marketers in eCommerce is to turn the execution of our strategies into revenue for our businesses and companies. We’ve lined up some really great email types that you should consider adding or updating in your current eCommerce email marketing strategy.
Campaigns that contain product recommendations but don’t get any clicks on those have an AOV of $44.41. Even if you use them in your emails, you’ll probably want to consider utilizing them even more once you read just how powerful they are at generating revenue.
With Beacon, you can finally track this journey, create tailored retargeting messages and access in-depth analytics to help you figure out the exact ROI generated from your campaigns.