CBD is a booming niche in eCommerce, with sales projected to reach $22 billion this year in the US alone. Growth comes despite regulations and restrictions that other products don’t face. Advertising restrictions on Facebook, Instagram, Google, and YouTube, alongside growing acquisition costs, make it critical to make the most out of the traffic coming to your CBD store. More specifically, your BigCommerce CBD store.
As with any vertical, you’ll need to differentiate your brand from the competition with a compelling branding strategy, strong product offering, and a fiercely loyal customer base as you scale.
These are difficult goals by themselves but made harder still when the top tools in your marketing toolbox aren’t there. While not exhaustive, we’ll break down 15 effective pop-ups to help you capture more leads, increase conversions, and implement personalized, on-site campaigns for your BigCommerce store.
What is CBD?
CBD is a chemical that’s found in marijuana. It’s often assumed that CBD creates the same ‘high’ effect that marijuana does but this isn’t true.
CBD is used in a variety of forms to help the health and wellness industry. From skincare to food and drink, the popularity of CBD is growing in the general public.
Is it legal to sell CBD online?
Some states will prohibit the sale and consumption of CBD. Despite it not having the same pyschadelic effects of marijanana, it’s still derived from the plant.
As a result, if you’re selling CBD products online, you’ll want to make sure all regulations and systems are in place to ensure you’re fully compliant with each state’s laws surrounding CBD.
How to use BigCommerce to sell CBD online?
To help improve on BigCommerce store conversions, selling CBD is a great way of reaching a market that’s growing in popularity day by day.
The challenge presented by ecommerce stores looking to sell online is ensuring there’s FDA compliance and the right keywords have been optimized for SEO purposes.
BigCommerce’s platform has proven very successful for businesses selling CBD as it brings everything together to one platform.
Selling on BigCommerce apps is easy. All you’ll need to do is set up a design for your website, add products and descriptions, along with images.
The process is a simple one, much like any other ecommerce site, except BigCommerce gives you all the tools needed to make it a success, especially when dealing with products like fume disposable vapes.
5 Best CBD Marketing Strategies
To ensure the CBD products you sell are flying off the digital shelves, a marketing strategy is crucial.
There are a number of marketing efforts you should utilize when it comes to selling CBD. These include:
- Building your site with SEO
- Content marketing
- Influencer marketing
- Link-building marketing
As a seller of CBD, you’re at a disadvantage. You’ve got more convincing to do in order to sell the products and in order to rank on search engines, you’ll need to be SEO optimized.
Making use of CBD email marketing is an extra marketing strategy worth trying out.
8 Effective Pop-Ups for BigCommerce CBD Stores
1. Dynamic Welcome Offers Based on Traffic Source:
An effective acquisition strategy is key for CBD brands that can’t rely on traditional acquisition methods, like paid ads. For promotion, you’ll need to rely primarily on affiliate/influencer marketing, content creators, publishers, etc. Make sure all traffic from these sources is presented with a targeted on-site experience when they arrive.
Create a welcome promotion for lead capture with messaging or offers mentioned in the affiliate campaign.
Then, follow up with a banner reminding shoppers of that offer, whether it’s a review, quote, offer, etc. This two-pronged approach uses traffic source targeting via UTM parameters and when implemented effectively, can result in huge wins. One of our CBD clients, Cornbread Hemp, had a 16.5% conversion rate from promotions like these following a feature on health.com
2. Age Gate:
Ensure compliance with an age verification pop-up; the need for this will vary by local laws and regulations. Many brands won’t need these, but double-check as these can change state to state, often quickly and without warning.
3. In-Page Product Carousel:
Justuno’s intelligent product recommendations are great for personalizing the onsite experience and can be placed anywhere, including in-page, for a seamless, native look. CBD brands need to have a heavy emphasis on content marketing for education and entertainment and build their brand presence. Optimize the role these blogs and articles play in your marketing strategy through in-page carousels featuring products mentioned in the content.
Talking about the benefits of lotions with sore muscles?
Place a carousel natively on the page so readers can add the lotions mentioned to their cart directly without having to search for them. Increase engagement and conversion by removing the opportunity for browse abandonment altogether. These recommendations are super easy to implement on BigCommerce with Justuno’s ability to dynamically recommend products based on filters and tags.
4. Free Gift Product Recommendation:
If you’re running a free gift with purchase campaign and have multiple options, give shoppers the power of choice!
Fire a product recommendation pop-up upon adding an item to their cart, letting them pick their preferred item. This can help expand customers’ horizons to try other product types (oils, lotions, etc.) or new flavors they may not have otherwise. Not to mention giving them their choice of free gift creates a feeling of ownership over it, making them more likely to convert.
5. Geo-Targeted Shipping Promotion:
Ensure compliance and avoid customer frustration with up-front messaging regarding shipping and any restrictions. Base this on the shopper’s location (Justuno can geo-target down to zip codes) to ensure only those who may encounter issues will see this.
This transparency will build trust, and while it won’t result in an immediate sale, it’s better for the customer journey and lifetime value in the long run. Alternatively, if you offer special shipping options like same-day or next-day delivery to certain cities, you can use this same strategy for informing shoppers of that option.
Pro Tip: If they live in an area where you currently cannot ship to, collect their emails anyway & send them an email campaign when something changes!
6. Satisfaction Guaranteed Cart Abandoner:
If you offer a satisfaction guarantee, make sure to advertise it! A great time to do so is at the point of abandonment; they’re interested enough to add an item(s) to their cart but aren’t quite sold yet… making a satisfaction guarantee the perfect message for them. Reiterating the no-risk aspect of purchase will help remove any barriers or hesitations, which help drive same session conversions without cutting into profit margins! If you want to combine this with a discount & limited-time offer, use a timer to create FOMO and drive immediate action.
7. Store Finder Cart Abandoner:
If your products are stocked in stores, show those in nearby areas a cart abandoner offer to find a store near them. This will help drive foot traffic, and if they were abandoning their cart due to shipping delays or costs, this would solve that!
8. Abandoned Cart Reminder:
If, despite your cart abandonment offers, the shopper left but then returned—show them a side promotion with the item(s) they left in the cart + a button taking them directly to check out. This personalization is possible due to Justuno’s deep integration with BigCommerce (directly pulling from your product catalog) and drives immediate conversion action.
These are just a few of the possibilities for implementing effective onsite messaging for your BigCommerce CBD store. In an extremely competitive industry, you’ll need to deliver a high-quality brand experience across your MarTech stack, from onsite messaging with Justuno to email marketing with Sendlane and beyond.
Interested in trying Justuno? Learn more about how our platform integrates with Sendlane or start a free 14-day trial to see what Justuno can do for your BigCommerce CBD store.