Using pop-ups on your blog or site to grow your email list is pretty standard… but have you ever experimented with using pop-ups to get more social media followers?
Now, for many marketers, driving traffic away from their websites and towards their social media channels might feel counter-intuitive.
After all, your website is where you get your customers to convert.
Why would you want to direct visitors who have landed on your site to your social media channels?
Well, if you’re in the fashion, beauty, food, or lifestyle industry, your social media following can be a huge asset.
Consumers regularly use social media to discover and shop lifestyle-related products, and once a customer follows you on social media, you can:
- Reach them via organic posts
- Run contests and giveaways to engage them
- Retarget them using paid ads
- DM them to start engaging
If you want to experiment with using pop-ups to grow your social media following, we recommend MiloTree, which you can install with a WordPress plugin (or simple line of code) to create beautiful pop-ups.
Read on to learn more about the benefits of using MiloTree, and how you can integrate MiloTree with your Sendlane account!
What is MiloTree?
While there are plenty of pop-up tools out there, what sets MiloTree apart is that it comes with “social” pop-ups that help you build your following on:
You can also use MiloTree to drive traffic to your Etsy or Shopify store.
And of course, you can grow your email list with it too!
To get started with MiloTree, simply download the plugin and install it on WordPress. Once that’s done, you can set up your very first pop-up (this takes just three minutes).
Here are the specific instructions to help you out:
- Big Cartel Install Instructions
- BigCommerce Install Instructions
- Blogger / Blogspot Install Instructions
- GoDaddy Website Builder Install Instructions
- Shopify Install Instructions
- Squarespace Install Instructions
- Weebly Install Instructions
Using MiloTree to Grow Your Social Media Following
Once you’ve got MiloTree set up, go ahead and create your first pop-up.
Navigate to the tool’s pop-up builder, then choose the social media channel that you want your pop-up to promote.
Next, click on “Connect Account”, and enter your handle or username. You can also input your brand colors here to customize the look and feel of your pop-up.
Once you click the “Connect” button, this shows you how your pop-up will display on both desktop and mobile:
To further customize your pop-up, click on “Advanced Pop-up Settings”.
Here, you can specify:
- Your pop-up position
- The frequency at which you want to show your pop-up
- Whether you want to delay your pop-up
- Whether you want to hide your pop-up on mobile
- Whether you want to randomize your pop-up order (if you’re connecting multiple social media accounts)
- Whether you want to block pop-ups on certain URLs
- Whether you want to include pop-ups ONLY on certain URLs
Now, if you’re thinking of hiding your pop-up on mobile view for SEO purposes, you don’t need to do this.
Here’s the back story: Google frowns upon pop-ups or interstitials, and has previously stated in a blog post that they penalize mobile sites with intrusive pop-ups.
That said, MiloTree automatically shows a smaller, Google-friendly pop-up to your visitors on mobile, and it’s 100% Google-compliant.
As co-founder Jillian Leslie explains in her blog post, she baked this technology right into the tool so that MiloTree users don’t have to worry about getting penalized by Google.
Pro-tips to Help you Craft the Perfect Pop-ups With MiloTree
Want to maximize the conversions that you get with MiloTree? Here are a few advanced tips to help you do just that:
1. Fine-tune your pop-up frequency
The default MiloTree pop-up frequency is 4 days, so even if Customer A visits your website every single day for two weeks, they’ll only see your pop-up on Day 1 and Day 4.
This is a tad on the conservative side, and we’d say you can definitely experiment with adjusting that frequency.
If you drop your pop-up frequency to 3 days, then 2 days, then 1 day, and there’s no corresponding decrease in your conversion rate, then all the more power to you!
2. Grow several social media accounts at once
If your Instagram and Pinterest accounts are equally important in driving traffic and sales, then go ahead and configure MiloTree to promote both accounts.
How does this work?
The account that you’ve connected in the first position of the pop-up builder will display to website visitors on their first visit (that’s Instagram, in the above example).
After that, this first pop-up goes to sleep for the number of days you set as your “frequency.”
The next time a visitor returns to your site, they’ll see the pop-up you put in the second position in your pop-up builder (Pinterest, in this example).
If you’ve got additional channels connected, these will show subsequently (when your visitor returns for the third, fourth, and fifth time).
Here’s an example:
Say you set your pop-up frequency to every four days, and you’ve connected your Instagram account in the first position, and Pinterest in the second.
- If a visitor comes to your site on Day 1, they’ll see the pop-up plugging your Instagram
- If they return on Day 2 or Day 3, they won’t get any pop-ups
- When they return on Day 4, they’ll see the pop-up prompting them to follow your Pinterest profile
You can also set your account to randomize which pop-up shows to your visitors first. This is especially helpful if you are trying to grow two social media channels with equal priority.
Pretty cool, right?
3. Configure pop-ups to be hidden on important pages
While your goal is to grow your social media following, you definitely don’t want to do this at the expense of, say, getting a sale.
Bearing this in mind, make sure you configure MiloTree to hide pop-ups on certain URLs (pricing pages, checkout pages, etc).
To do this, simply navigate to the tool’s advanced pop-up settings, and input the relevant URLs in the text box here:
How to integrate Sendlane with MiloTree
While we’ve mostly focused on using MiloTree to build your social following, you can also use MiloTree to grow your email list.
If you want to do this, be sure to integrate MiloTree with your Sendlane account -- read this walkthrough for more details!
Once you’ve set up your integration, the contacts and email addresses that you collect using MiloTree will be automatically synced to Sendlane.
Maximize Your Social Media Followers With MiloTree
We know of marketers who manually use their brands’ Instagram accounts to Like and comment on photos everyday, just to grow their social media accounts.
Even worse, some folks resort to outrightly buying followers.
Thankfully, MiloTree makes it easy for brands to grow their social following in a way that’s ethical and sustainable.
Engagement on social media matters more today than ever before.
But the followers you get from MiloTree are your most engaged, highest value followers because they’ve been to your site, liked what they’ve seen, and chosen to follow you right then and there.
These are the people that will interact with your content and help you win with the social media algorithms.
So want to turn your 200 followers into 2,000 or even 20,000? Sign up for a 30 day free trial with MiloTree here!