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Sendlane + Optingun – Create High Conversion Forms & Automate Your Growth

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Email is still one of the most effective marketing channels out there.

In fact, 59% of marketers say email is their biggest source of ROI!

But to do email marketing right, you need to build a list of contacts who are actually willing to receive and engage with your emails.

This is why opt-in forms exist!

If done right, opt-in forms (or sign up forms) can help you convince your website visitors to leave their important details with you, such as names and email addresses.

One of our favorite tools to build high-conversion opt-in forms is Optingun.

In this post, we’ll show you how Optingun works and how you can integrate it with your Sendlane account to start generating leads!

Ready? Let’s dive right in.

What is Optingun?

Optingun is a quick and easy tool that lets you create responsive popups and opt-in forms to capture leads and contacts.

The best part is that all types of businesses can use Optingun.

Whether you’re an eCommerce store or a B2B company, you can find a great-looking template and customize it using the drag-and-drop editor.

We also love that Optingun offers so many dynamic features, like multi-frame forms and the ability to personalize opt-in forms and landing pages using visitor names.

It also integrates with tons of different autoresponders and systems, including Sendlane!

Using Optingun to Capture Leads

Optingun is super easy to use!

Here’s how you can create a form and integrate it into your website in five simple steps:

1. Sign up to create an account


Setting up your account is a breeze.

Simply enter your personal or professional email address and gear up to convert casual visitors into potential customers!

2. Pick a form template


To get started, you need to pick a form template that works for you.

You can choose from six types of forms:

  • Pop ups
  • Full screens
  • Side bars/fly-ins
  • Top bars
  • In-page/after-post
  • Widget box

3. Customize Your Opt-In Form


You don’t need to know code to design a great-looking form in Optingun.

All you need to do is choose a template, and drag and drop elements to where you’d like them.

You can also create multi-step forms, which actually have 86% higher conversion rates than other form types.

4. Set the opening trigger and link


Once you’re done designing your form, you just need to set an opening trigger and the link that should open when the button is clicked.

5. Add the form to your website


To use the form on your website, all you need to do is get the JS embed code by clicking on code icon (</>) displayed on the form page and add it to your site.

Pro-tips to help you get more signups with Optingun

Now that you know how Optingun works, here are some handy tips to help you create better forms and maximize your results using the tool:

1. Personalize your forms


Personalizing your opt-in forms can boost your visitors’ browsing experience and encourage them to sign up.

Optingun lets you personalize your forms in several different ways.

You can use the URL data synchronization feature to create dynamic forms and landing pages that actually use a subscriber’s name.

You can also target your opt-in forms based on the device your visitors are using, the specific page they’re on or if they are repeat visitors.

Cool, right?

2. Offer an incentive


A proven technique to get visitors to sign up is to offer them an incentive.

In fact, 50% of marketers who offer incentives during opt-in report higher conversion rates!

Depending on your type of business, you could offer stuff like:

  • White papers and eBooks
  • Reports and research papers
  • Discounts and special offers
  • Product add-ons
  • Videos

The point is, people love free stuff. If you offer something valuable in return for their email address or any other important detail, chances are they’ll happily oblige.

With Optingun, you can easily trigger a file download as soon as a visitor signs up.

3. Streamline the sign up process


According to a study, 96% of consumers who land on a website aren’t ready to buy.

Most of these visitors are turned off by annoying popups and lengthy opt-in forms.

You need to ease them into it to increase their chances of signing up.

Start by creating short and sweet opt-in forms—1 or 2 fields max. You could follow up with another form to get additional information later on.

Optingun also lets you enable one-click social sign ups that lets subscribers opt-in using their Facebook, LinkedIn or Google account.

The smart pre-filling forms also help subscribers quickly fill out their details on another form on your website if they’ve already signed up once before.

4. Pick the right timing


You can have the best strategy in place, but if you don’t get the timing right, it might not have much of an impact.

Optingun lets you choose from several form opening triggers:

  • Exit intent: form opens when visitors attempt to leave your website or page
  • Click of a Button/Link/Image: form opens when visitors interact with your website
  • Time Delay: form opens after visitors spend a set time on a page
  • Scroll Trigger: form opens when visitors scroll to a certain point on a page

To optimize your forms for higher conversions, make sure you split test for different timings and find out what works best with your audience.

How to Integrate Optingun With Sendlane

When you integrate Optingun with Sendlane, you can easily sync contacts and use the data to create a more personalized experience for your visitors.

This means more sign ups for you!

Here’s a step-by-step guide to integrating Optingun with Sendlane.

Create High Conversion Forms & Grow Your Email List With Optingun

Want a fast and easy-to-use tool to create effective opt-in forms? Optingun might be just what you’re looking for.

You can sign up for a free account to get started or take advantage of the 15-day free trial to check out all the pro features!

Click here to sign up and start growing your email list.

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