Pop quiz: if you’re struggling to generate leads, what do you do?
If you’re like most marketers, your go-to is probably to come up with more lead gen magnets and landing pages.
Now, when it comes to landing pages, more really is more. The numbers don’t lie: companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15, and those with 40 or more landing pages get 12x more leads than those with 5 pages or less.
At this point, you might be thinking: yeah, but I’ll probably have to work 12-hour days AND sacrifice my weekends in order to manage leads from 40 different landing pages.
Well, here’s some good news: there are plenty of all-in-one lead capture tools such as Optinopoli that help you do all the heavy lifting.
So, there’s no need to work till the wee hours of the morning and chug copious amounts of coffee all day, everyday -- just integrate your Sendlane account with Optinopoli, and you’ll be able to manage all your leads easily!
On top of that, Optinopoli is also a godsend for marketers who want to serve their leads with highly-personalized experiences.
Want to learn how, exactly, this works? Read on to find out!
What is Optinopoli?
Optinopoli is an integrated solution and platform that helps marketers and sales reps streamline their entire funnel. With Optinopoli, you can:
- Capture leads through multiple channels (website, social media, etc)
- Nurture and engage new prospects in a highly personalized way
- Sync your leads to Sendlane, so that you can build your email list
Essentially, Optinopoli simplifies and streamlines the lead generation process.
In fact, the software gives you the ability to launch high-conversion, fully responsive lead capture campaigns on your website and other channels in a matter of minutes.
If you’re using a standalone tool to create your Welcome Mats, and another to create your Smartbars -- you can chuck those aside now. Optinopoli allows you to create all these and more, all within one place.
Once you launch your campaign, Optinopoli will work in the background to intelligently determine when and where each lead has been captured.
Using this information, you can then bring each customer through a personalized Smart Campaign that’s tailored to their needs.
Here’s an example:
Say you’re running a digital agency, and a lead was previously browsing the /SEO-services pages on your website.
If you were doing your lead generation the old school way, the next time your lead revisits your website, they’ll see the same static homepage, and they’ll have to manually navigate back to your SEO category page.
If you’re running a Smart Campaign on Optinopoli, on the other hand, your system would be able to recognize that your lead is interested in your SEO services.
You could then display a “Welcome back” message that redirects them to your SEO page, or serves up more information about your SEO services.
Pretty cool, right? You’re essentially personalizing each visitor’s experience based on their previous behavior, and this helps you move your visitors and leads through your sales funnel more effectively.
Quick aside: data from SmartFocus shows that personalized experiences increase sales by 20% or more, and personalized Calls To Action result in a 42% higher conversion rate.
If you’re looking for a low-hanging fruit that you can use to skyrocket your conversions and sales, this is it!
Finally, the Sendlane x Optinopoli integration also makes it easy for you to sync all your data to your Sendlane account. We’ll share more details about how you can set up this integration subsequently!
Using Optinopoli to Generate and Nurture Your Leads
Just a few years back, marketing was pretty straightforward:
You’d bombard your customer with as many PPC ads as you could afford, hoping that they’d cave and check out your website.
Of course, most folks don’t buy on their first contact with a business (be it B2C or B2B)...
So assuming your visitor looked at a product or Pricing page, you’d bombard them yet again, this time with retargeting ads.
Today, though, the landscape is drastically different -- and relying (exclusively!) on these old-school techniques isn’t that effective anymore.
Consider this: 60 million+ internet users now use AdBlock on their Chrome, Safari, Firefox, Edge and Android devices.
For those who aren’t using AdBlock, there’s also banner blindness to contend with. (For the uninitiated, Wikipedia defines this as a phenomenon where visitors “consciously or unconsciously ignore banner-like information”.)
Want your marketing strategy to be both effective and sustainable? Here’s the bottom line:
You’ve got to focus your efforts on a pull strategy, instead of relying on old-school methods of “pushing” your customers.
In other words...
Aggressively bombarding customers with ads and promotions = Bad.
Providing real value to customers through high quality content = Good.
Using a one-size-fits-all approach to market your business to all your customers = Bad.
Switching up your key message and personalizing your content to each individual customer = Good.
Got it? Awesome.
Now, to personalize your content for each customer, just use Optinopoli, which allows you to target your visitors based on:
- Device usage
- New or returning
- Origin URL
- Specific cookies
- And more.
Here are some examples to get you started:
Serve visitors on mobile devices and tablets with a condensed version of your website that’s less cluttered and overwhelming.
New or returning
Direct returning customers to specific pages they’re interested in and feature Call To Actions (CTAs) that are relevant to them.
Tweak headlines, content and CTAs based on origin URL.
For instance, if a visitor lands on your website from a review site, you could include a product comparison chart on your page to further drive home the point that your product is superior to that of your competitors’.
If a visitor clicks through to your site from your social media channels, and you know from experience that these visitors are likely to become loyal customers (once they convert), you might want to throw in a special promo code to incentivize them.
Finally, to nurture and follow up with your leads, make use of your Sendlane integration!
Now, once you’ve got your integration up and running, all your leads will automatically be synced to the list of your choice. To further segment them (so that you can personalize your emails to them!), simply add a tag.
For example, you can tag leads from your social media as “Social media follower”, and use this to trigger follow-up emails that feature your social media-related offers and promotions.
Pro-Tips to Help You Generate and Nurture Leads Using Optionopoli
Want to milk your Optionopoli campaigns for all they’re worth? Here are two pro-tips to keep in mind:
First, Optionopoli allows you to schedule campaigns ahead of time. We recommend planning ahead -- more specifically, sit down at the end of each year, and decide what campaigns you want to roll out in the upcoming year.
Once you’ve done that, mark the dates out in your calendar, break your campaign down into smaller milestones, and set a timeline for each milestone. This will ensure that you’re never left scrambling at the last minute!
Moving on -- Optionopoli also comes with a handy A/B testing feature, and this makes it easy to benchmark your campaigns against each other.
On Optionopoli, you get 150+ instant use templates, 150+ background gradients, and 150+ fonts to work with, so experiment with the look and feel of your campaigns, and see what works!
How To Integrate Sendlane with Optinopoli
Integrating Sendlane with Optinopoli is easy, and you can get it done in no time. Here’s a step-by-step walkthrough to help you along.
Skyrocket your leads with Optinopoli
We love that Optinopoli is a one-stop shop that you can use to move your customers through the entire funnel...
But at the end of the day, the beauty of Optinopoli lies in the fact that it allows you to personalize each visitor or lead’s experience.
This, in turn, allows you to nurture and convert your leads more effectively.
What more could a marketer ask for? ;)
If you’ve got any additional questions about how to use Optinopoli with Sendlane, feel free to leave us a comment below.
Otherwise, there’s no time to waste -- time to get back to work and nurture those leads!