In todays world, customers value convenience above all else…
That's exactly why the NFL, Southwest Airlines, Taco Bell and all those big name brands in between use a marketing tactic called “Text to Join” to help them grow their email list and capture the attention of their target audience. If you’re new to the idea of Text to Join, this is basically a super simple way of allowing consumers to opt-in to your email list or SMS list. On your end, you’ll provide your consumers with a keyword (such as “SENDLANE”). If your consumers want to join your SMS list, all they have to do is to text this keyword to a specific number, and provide their email address when prompted. Easy peasy. In this article, we’ll show you how to integrate Sendlane with Text to Join tool, Textiful so you can grow your SMS list and email list more quickly. Alright, let’s get started!
What is Textiful?
We’ve already discussed how Textiful is a Text to Join tool, but you can also think of it as a tool that helps you collect data from your customers.
Now, most brands use Textiful to ask customers for their email addresses (the replies you get are synced to your email marketing platform, helping you build your list). But they said, why stop there? So, with Textiful, you can customize your messages, and capture more information from your customers! For instance, a retailer might ask customers for their zip codes, so that they can notify them about promotions in nearby stores. An eCommerce store might ask their customers for their birthdays, so that they can trigger an email with a special promo code during their birthday. Now, you might be wondering… can’t you capture the same information using a sign-up form on your website? Why should you use a Text to Join tool? Good question. Well, for one thing, there are cases in which your consumers might find texting to join your list (as opposed to joining via your website) a lot simpler.
For instance, say you’re promoting your list on Instagram, and asking your followers to sign up for your list. The most obvious thing to do is to post on Instagram and link to a landing page where you’ve got your sign-up form, but Instagram doesn’t allow clickable links (except on your bio). This means followers who do want to join your list will have to:
- Copy the non-clickable URL you’ve included in your caption
- Navigate out of Instagram and into the Chrome or Safari app
- Paste the URL into the browser.
- Geez, what a hassle.
A much simpler way to do this? Instruct your followers to send your keyword to Textiful, and get them to sign up for your email list that way! On top of helping you grow your email list (in a way that brings convenience to your customers), Textiful also doubles up as a marketing tool that allows you to send text message blasts to your audience. For instance, say you want to notify your customers of a sale you’re running. Instead of simply sending out a newsletter, follow this up with a text message blast as well:
If you’ve only been using emails to communicate with your audience, you’ll be amazed at how much more engaging text messages are. Exactly how engaging are we talking? Well, Textiful states that 90% of their text messages are read within 3 minutes of receipt. This really changes the game, huh?
Use Case: How to Grow Your List With Textiful
There are a gazillion ways in which you can use Textiful, but there’s one area where Textiful REALLY shines... And that’s in-person events. Say you’re attending a conference, or you have a booth at an event. Now, you’ll probably be networking a ton at this event, and you want to keep in touch with all the folks that you meet. You could simply swap namecards, of course, but that’s so 2009. Instead, get your new acquaintances (and potential customers!) to use Textiful to join your email list, and follow up with them when it’s appropriate. If you really want to up your game, you can even use Textiful and Sendlane to create a highly personalized engagement campaign for anyone who opted in through text message. How does this work? Well, once your contact’s name and email gets synced to your Sendlane account, you can leverage our behavior-based automation to apply a tag to the contact. Now that your contact is tagged, the next step is to trigger a welcome series that’s specifically designed for them. You’ll definitely want to reference the event that you met your contact at in your welcome email, and you might want to send them a lead magnet that’s related to the event. From there, continue to build a relationship, until your contact is ready to take the next step (perhaps make a purchase)?
Pro-Tips To Help You Get The Most Out Of Textiful
Now that you understand the basics of how Texitful works, let’s move on to discussing some advanced Textiful tips that will help you maximize the value that you get out of the tool.
1. Keep Your Sign Up Process Short and Sweet
Yes, Textiful gives you the ability to collect a TON of information from your customers, but remember to exercise some self-restraint here. If you ask your customers for a long list of details when they’re signing up, chances are, they’ll get frustrated and abandon the sign-up process. Bearing this in mind, make sure to ONLY ask for the information that’s relevant and useful to you. If you’re running an SaaS tool, for instance, and you serve customers from all regions and countries, then there’s no reason for you to ask for your customer’s zip code. And unless you’re selling a product or service that’s restricted to a certain age group, you probably don’t need to ask for your customer’s age, either.
2. Send MMS Image Texts
Sending an SMS blast to your list?Instead of sticking with boring old text messages, try experimenting with multimedia messages instead. The saying “a picture is worth a thousand words” might be a tad cliche, but it’s true. Using MMS image texts, you can more effectively entice your customers to click through, and check out your promotions.
How Textiful Works With Sendlane And Your Marketing Strategy
To recap, Textiful allows you to set up a keyword that customers text to a specific phone number. Using pre-set messages, you can have your customers text their personal data such as their name and email address to you. Assuming your Sendlane account is linked to Textiful, you can set it up such that all the data you collect is automatically synced to Sendlane. For those of you who want to integrate Sendlane with Textiful, here’s a step-by-step walkthrough that you can refer to.
Let's Get Your Customers Texting
If you find it tough to grow your email list, and your numbers have been stagnant for quite some time now, definitely give Text to Join a shot. In this day and age, customers prize convenience above all else… so making things easy for them (and giving them as many options as they need) is the way to go. What are you waiting for? Go ahead and sign up for a free Textiful account today. If you’ve got any questions about how to use Textiful with Sendlane, holler at us in the comments below!