80% of the population drinks coffee. That was the realization Dr. Charles Livingston had one afternoon while enjoying a cup of coffee. Out of curiosity, Dr. Livingston dug deeper into the popular beverage he loved so much and discovered that most coffees had unnecessary pesticides and toxins in it. This realization motivated him to create the best organic, fair-trade coffee on the market — Lifeboost Coffee.
In 2019, he decided to go all-in the brand. That year LifeBoost grew upwards of 1000%, with email having a significant impact on growth. Charles tried multiple email marketing automation platforms, but all fell short — especially in the customer service and automation areas that mattered most to him.
Lifeboost switched to Sendlane and immediately saw a 39% increase in deliverability and a 22.5% increase in revenue the first month.