Overworked, burnt out, and anxious. That was how lead singer of OneRepublic, Ryan Tedder, was feeling in 2016. After a lot of research, Ryan discovered that CBD helped to calm his anxiety significantly and allowed him to feel more centered.
Realizing CBD’s positive effects for himself and others, Ryan founded Mad Tasty — a clean CBD beverage brand.
Soon after their start, Ryan brought on Leila Khoury to run the new brand’s marketing and growth. As a shift to eCommerce became their primary focus, Leila doubled down in areas that drove revenue and consumer awareness, ultimately landing her on email marketing.
It was apparent they lacked quality customer support and an easy-to-use but robust eCommerce email solution, so Mad Tasty made the switch from MailChimp to Sendlane to help scale their newly established online store.