From its very beginning, SANESolution’s mission has been to lovingly enable human excellence by better understanding and consuming food. After 10+ years of research, one video went viral, which catapulted Founder Jonathan Bailor into authoring a bestselling book and a movie, Better Movie, followed by a pivot into eCommerce and email.
After struggling with various eCommerce solutions to help measure revenue driven through email and their Shopify store, SANESolutions switched to Sendlane to effortlessly and meticulously track email ROI.
Using the viral video and New York Times Bestseller momentum, SANESolution shifted to building out the eCommerce side of their business using Shopify as a platform.
Jonathan was aware that email and email data and metrics would help his brand continue to flourish. But as he tried and tested multiple email marketing platforms and tools, he found all of them were cumbersome with very little to show as far as tracking in-depth Shopify customer data and email ROI.
“Every email marketing platform we tried made it really hard to get a clear view of our eCommerce metrics. Getting any concept of return on investment from email was difficult no matter what tool we used and anything with the potential to do it required a ton of manual work that made it just ridiculous.”
Jonathan continued his hunt for a cost-effective eCommerce email solution that was able to capture actionable Shopify data and offered a high level of customer service.
Soon enough, Jonathan connected with Sendlane after hearing good things about our customer service and eCommerce features. As his Account Manager helped him set up various automations, our CEO reached out to introduce him to the Shopify Deep-Data integration.
Jonathan was enthralled as the platform began collecting vital customer data with each email they sent, giving Sane Solution new insights around revenue per email, top-selling products, easy-to-understand eCommerce email metrics, and much more.
“The most straightforward way I can put it is this: If you’re using Shopify and sending emails about your Shopify products, then using anything other than Sendlane and Shopify Deep-Data Integration to do that is just stupid. It’s as plain as that.”
Coupling Sendlane with our Shopify Deep Data Integration helps SANESolution continually uncover email ROI and discover their best, revenue-driven emails.