Teach Don’t Sell: How to Leverage Education-Based Marketing to Drive More Sales | 024
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What makes education different from other types of marketing communication? Through offering value, you earn trust, increase consumer loyalty, and of course, generate more sales! In today's episode, we welcome VP of Marketing at Colorescience, Sanem Ahearn, into the studio to discuss how Colorescience leverages customer education for their beauty and skincare products in every step of their marketing funnel to turn first-time purchasers into loyal, lifetime customers.
Learn more about Colorescience: https://www.colorescience.com/
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