Your subject line is only part of the reason why your contacts do or don't open your emails...
There are quite a few segmentation strategies out there, but there are three in particular that eCommerce stores should set up and start using so they can get the most from their email marketing efforts.
At the end of the day, our job as marketers in eCommerce is to turn the execution of our strategies into revenue for our businesses and companies. We’ve lined up some really great email types that you should consider adding or updating in your current eCommerce email marketing strategy.
Campaigns that contain product recommendations but don’t get any clicks on those have an AOV of $44.41. Even if you use them in your emails, you’ll probably want to consider utilizing them even more once you read just how powerful they are at generating revenue.
The best way to create personalized emails, improve your customer loyalty, and boost revenue from your email marketing is through email segmentation.
Using a handy little tactic called Email Retargeting, you can bring those distracted people back to your store with cash in hand. Let’s talk a bit about that and how you can use it to boost the ROI from your eCommerce email marketing efforts.
Did you know that nearly 70% of online shoppers abandon their carts during checkout? Learn how to save lost sales and bring back your WooCommerce shoppers.
There’s money in your metrics, and when you measure the right metrics, you can find opportunities that were hidden before and double down on what works.