It's time to take your email marketing strategy even further with hyper-personalization. In this post, we cover what it is, why it's important and how to implement it.
As consumers worldwide have been forced to adapt to the “new normal,” brands are realizing the dire need to pivot their marketing strategy.If you’re still getting used to this significant change, we’re here to support you!
Aside from actually landing in the inbox and getting people to open your emails, having them click on the links and CTA you’ve placed in the email is obviously important because that’s where all the money’s made.
Your subject line is only part of the reason why your contacts do or don't open your emails...
There are quite a few segmentation strategies out there, but there are three in particular that eCommerce stores should set up and start using so they can get the most from their email marketing efforts.
At the end of the day, our job as marketers in eCommerce is to turn the execution of our strategies into revenue for our businesses and companies. We’ve lined up some really great email types that you should consider adding or updating in your current eCommerce email marketing strategy.
Campaigns that contain product recommendations but don’t get any clicks on those have an AOV of $44.41. Even if you use them in your emails, you’ll probably want to consider utilizing them even more once you read just how powerful they are at generating revenue.
The best way to create personalized emails, improve your customer loyalty, and boost revenue from your email marketing is through email segmentation.