It's time to take your email marketing strategy even further with hyper-personalization. In this post, we cover what it is, why it's important and how to implement it.
Personalization is key to making your emails more noticeable and engaging. In this post, you'll learn how to use Sendlane's custom fields feature to send hyper-personalized emails.
If this strange time in the history of the world has taught us anything, it’s that humans as a whole are a pretty adaptable lot. Our case study today will take a closer look at significant trends and lessons from brands and conversations from our eCommerce customers.
As consumers worldwide have been forced to adapt to the “new normal,” brands are realizing the dire need to pivot their marketing strategy.If you’re still getting used to this significant change, we’re here to support you!
Aside from actually landing in the inbox and getting people to open your emails, having them click on the links and CTA you’ve placed in the email is obviously important because that’s where all the money’s made.
The look and feel of your emails play a huge role in how your subscribers perceive your brand.
Your subject line is only part of the reason why your contacts do or don't open your emails...
In this post you'll learn about Sendlane's new Machine Learning Open Predictability and how to leverage it to boost email performance.
In this post, we’ll show you what tags are, why they matter and how you can use them to send targeted emails to your contacts.
Money is just one of the reasons why keeping a list with a lot of subscribers who don’t engage with your content is really working against your goals...