The Ultimate Growth Hack: Hyper-Personalized Email Marketing (and How To Do It)
The Ultimate Growth Hack: Hyper-Personalized Email Marketing (and How To Do It)

It's time to take your email marketing strategy even further with hyper-personalization. In this post, we cover what it is, why it's important and how to implement it.

How to Use Custom Fields to Create Hyper-Personalized Emails
How to Use Custom Fields to Create Hyper-Personalized Emails

Personalization is key to making your emails more noticeable and engaging. In this post, you'll learn how to use Sendlane's custom fields feature to send hyper-personalized emails.

COVID-19 & eCommerce: How Brands Are Leveraging Consumer Trends & Pivoting Their Messaging
COVID-19 & eCommerce: How Brands Are Leveraging Consumer Trends & Pivoting Their Messaging

If this strange time in the history of the world has taught us anything, it’s that humans as a whole are a pretty adaptable lot. Our case study today will take a closer look at significant trends and lessons from brands and conversations from our eCommerce customers.

Best Practices For Email Marketing During the Pandemic
Best Practices For Email Marketing During the Pandemic

As consumers worldwide have been forced to adapt to the “new normal,” brands are realizing the dire need to pivot their marketing strategy.If you’re still getting used to this significant change, we’re here to support you!

5 Tried and True Methods to Increase Your Email Click-Through Rates
5 Tried and True Methods to Increase Your Email Click-Through Rates

Aside from actually landing in the inbox and getting people to open your emails, having them click on the links and CTA you’ve placed in the email is obviously important because that’s where all the money’s made.

How to Create Eye-Catching Emails with Sendlane’s Email Builder
How to Create Eye-Catching Emails with Sendlane’s Email Builder

The look and feel of your emails play a huge role in how your subscribers perceive your brand.

Unlock These 5 Effective Strategies to Get Your Emails Opened
Unlock These 5 Effective Strategies to Get Your Emails Opened

Your subject line is only part of the reason why your contacts do or don't open your emails...

How to Use Machine Learning Open Predictability to Skyrocket Email Performance
How to Use Machine Learning Open Predictability to Skyrocket Email Performance

In this post you'll learn about Sendlane's new Machine Learning Open Predictability and how to leverage it to boost email performance.

How To Use Tags To Organize And Segment Your Contact List
How To Use Tags To Organize And Segment Your Contact List

In this post, we’ll show you what tags are, why they matter and how you can use them to send targeted emails to your contacts.

Why List Hygiene Is The Key Ingredient For Increased Email Engagement & Success
Why List Hygiene Is The Key Ingredient For Increased Email Engagement & Success

Money is just one of the reasons why keeping a list with a lot of subscribers who don’t engage with your content is really working against your goals...

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