2022 Shopify Impact Series
Sr. Manager of Marketing and Community
Why a Loyal Customer is Better than a Newly Acquired Customer Every Single Time
When it comes to acquisition and retention, one cannot exist without the other. But considering the fact that your top 10% spend 3X more than the bottom 90%, retention is the name of the game. In this episode, host Tim Peckover shares his tactics for building a more scalable customer experience and tips for cultivating a growing base of loyal, repeat shoppers.
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