The Sendlane
Starter Package

For those just getting started, we offer a unique package that includes both your email automation tool & your education all in one. Get 6 months of full access to The Sendlane Growth Plan plus Exclusive access to the eCommerce Email
Academy online course.

Get The Starter Package

6 months discounted Sendlane plan +
unlimited access to eCom Email Academy.

6 month access to the
Sendlane growth plan

All the Sendlane Growth features, 24/7 live chat support,
and grow up to 5,000 contacts.

Regular Retail Price

$594

  • Campaigns & Newsletters
  • Machine Learning Open Predictability
  • Email Template Library
  • Automated List Hygiene
  • Intelligent Pop ups & Forms
  • Real Time Data & Analytics
  • Experiments Testing
  • Multivariable Segmentation
  • SMS Marketing
  • Drag & Drop Email Builder
  • Behavior, Event & Trigger Based Automation
  • Tag & Custom Fields
  • Sendlane Beacon Website Tracking
  • Beacon Website Tracking

All this plus

Unlimited access to
eCom Email Academy

The step-by-step email marketing course for eCommerce marketers & owners. Learn how to turn your email marketing into a customer nurturing, ROI turning, machine!

Regular Retail Price

$247

57 Video Lessons

10 course stages from content & copy to automated funnels (over 8 hours total!)

2+ Hours of Expert Interviews

Get access to exclusive video interviews and learn from top eCom marketers.

eCom Email Marketing Certification

Watch an automation funnel built out from start to finish.

11 Printable Checklists

Keep your email strategy on track as you apply the course to your marketing

30+ Pages of Case Studies

Printable case studies of how brands like Starbucks & TOMS leverage email marketing

10 Course Quizzes

Test your knowledge along the way & unlock each module as you go

Get The Starter Package

Here's what's included
with the course

Module 1

Intro to eCom Academy

Introduction to the course and breakdown each module and the overall flow of eCommerce Email Academy.

Personal introduction to the course from
your instructor, Jimmy Kim

Module 3

Intro to Email Marketing

  • The goal of email marketing
  • Different ways to collect emails
  • Mass emails vs. transactional & automated emails
  • Understanding & analyzing data
  • Tracking: goals & actions (UTM)
  • Best time to send & best practices

9 video lessons (48 min)

Module 5

Deliverability Best Practices

  • Understanding reputation
  • Frequency & timing
  • Spam & trigger words
  • SEO for email marketing
  • Link cloaking & control
  • Understanding gmail & tabs
  • Clean up & hygiene

9 video lessons (58 min)

Module 7

Newsletters, Drips, Coupons & More

  • Newsletters
  • Drip campaigns
  • Surveys, coupons, loyalty & rewards
  • Product release/launch
  • Best practices

9 video lessons (44 min)

Module 9

Email Marketing Funnels

  • Deep dive into automation funnels
    (to support marketing funnels)
  • Building out automation funnels
    (with a data-driven marketing focus)
  • Building out automation funnels
    (with a behavior-based marketing focus)

9 video lessons (52 min)

Module 2

Email Marketing vs Automation

  • The core differences between email
    marketing & automation
  • Email vs. website tracking
  • Single channel vs. cross channel
  • Revenue, action & event attributionson
  • The goals of email marketin automation

8 video lessons (42 min)

Module 4

Content & Copy

  • Content marketing in email
  • Sender names & from emails
  • The power of subject lines
  • The "perfect" message
  • CTA's: when, where & how many
  • 8 emails your eCom store should have

7 video lessons (60 min)

Module 6

Data-Driven Marketing (Segmentation)

  • Intro to data-driven marketing
  • Deep dive into segmentation data points
  • How to use segmentation to make data-driven decisions
  • Use cases for segmentation
  • Data & behavior personalization

6 video lessons (35 min) + 3 checklists

Module 8

Event-Based Marketing

  • What is event-based marketing?
  • The goals & advantages
  • How event-based marketing is used in eCommerce
  • Setting goals for event-based marketing
  • Automation funnels

6 video lessons (30 min) + 3 checklists

Module 10

Wrapping It Up

Congrats you've made it! Test your knowledge in the final quiz and receive your formal certification!

Receive your certificate of completion

Plus a full stack of bonuses

In depth video lessons, expert interviews, PDF downloads, and more!

11 Downloadable Checklists

Included with eCom Email Academy is a variety of downloadable action checklists! You can download and print each for reference!

3 eCommerce Expert Interviews

Included with eCom Email Academy is a variety of downloadable action checklists! You can download and print each for reference!

3 In-Depth Big Brand Case Studies

We dissected 3 major brands and everything they do in email marketing including real examples!

Ready to get started?

Grab your 6 month access to the Sendlane Growth Plan PLUS unlimited access to eCom Email Academy!