Sendlane brand colors have been carefully selected to elevate brand recognition in a saturated SaaS marketplace.
Our primary colors allow us to express our playful nature, yet keep the professional tone through the use of black, gray, and white colors.
As a brand that gives a highly customizable service, we have expanded our color palette with a vibrant selection of secondary colors.
The color breakdowns defined here are meant to capture the emotional intent of our palette, allowing a consistent relationship across digital and printed applications.
Our primary palette consists out of Sendlane Magenta, Eerie Black, and White. Primary colors are used for primary buttons, hovers, links, background elements, texts, textual accents, patterns, iconography.
HEX #FF3C78
RGB 255 60 120
PMS 1785 C
HEX #1E1E1E
RGB 30 30 30
PMS Black C
HEX #FFFFFF
RGB 255 255 255
Playful secondary palette consits out of Ultramarine Blue, Mountain Meadow, Sunglow, Orange Crayola, and Coronation Pink. It can be used for secondary buttons, textual accents, patterns, and iconography.
HEX #325AFF
RGB 50 90 255
PMS 2727 C
HEX #00BE82
RGB 0 190 130
PMS Green C
HEX #FFC828
RGB 255 200 40
PMS Yellow 012 C
HEX #FF7832
RGB 255 120 50
PMS 1585 C
HEX #FFAAC8
RGB 255 170 200
PMS Red 0331 C
Grey colors are generally used as backgrounds or product illustrations.
HEX #666666
HEX #999999
HEX #CCCCCC
HEX #DDDDDD
HEX #EAEAEA
HEX #F5F5F5
Our extended palette consists of tins and shades from our primary and secondary palettes. Extended palettes has been created to offer depth to our marketing efforts. Generally used for patterns, product illustrations or certain backgrounds.
HEX #FFCEDD
HEX #FFE2EB
HEX #98ACFF
HEX #CBD6FF
HEX #7FDEC0
HEX #BFEEE0
HEX #D9F5ED
HEX #FFE393
HEX #FFF1C9
HEX #FFBB98
HEX #FFDDCB
Here we showcase which color combinations work and can be used with textual or graphic elements.
