Empowering eCommerce brands everywhere

Learn more about our story and the hard-working people behind the pink envelope

To empower digital retailers to automate and personalize their customer communications by leveraging deep-data and behavioral-based marketing automation

It all started in 2013.

There were three of us who founded the company. We were digital marketers, agency owners, and eCommerce entrepreneurs who primarily relied on email marketing for most of our revenue. As email marketers, we found it challenging to work with the tools that we could afford as a small business. And when we did find the right tools, they came with a hefty price tag and long term commitments, which was out of our grasp. (not to mention the need for lots of technical people to “hook it up.”)

That’s when we decided to create a solution for our problems.
In the beginning, it was an internal tool we used to generate revenue for our businesses. Soon, our friends and associates began to inquire about the platform. That’s when we decided to open Sendlanes doors publicly in 2015.

A couple of years later, Sendlane had evolved into a side project, with a small team behind the scenes. It wasn’t until late 2017 that I realized the need for our solution in the marketplace and decided to fully dedicate myself to the company and jump in with both feet.

Initially, Sendlane provided a solution for email marketers looking to go beyond newsletters and drip campaigns.

Since then, we’ve grown from a small group of 5 people to a team of 40+, sending over 40 million emails per day on behalf of our clients. We even raised our first venture investment from Zing Capital in 2018.

Our vision is simple.

We want to empower digital retailers to automate and personalize their customer communications by leveraging deep-data and behavioral-based marketing automation.

It’s been a fun journey, one that continues to grow with a bright future ahead.

Jimmy Kim
CEO & Co-Founder, Sendlane


Sendlane Family Members


Year Founded

40 million+

Emails Sent Daily

30 sec

Average Response Time

Meet the Sendlane Family

Jimmy Kim

CEO and Co-Founder

Ryan Blomberg

Chief Technical Officer

Cassi Knight

Vice President, People

Sonya Pelia

Vice President, Marketing

Marcela Warter

Vice President, Customer Success

Dean Valerio


Damon Sauer

Director of Deliverability

Ray Bonander

Director of Engineering

Caitlin Hutchinson

Director of Marketing

Amir Torabi

Director of Strategic Partnerships

Mariesa Portmann

Director of Customer Success

Angela Drayden

Operations Coordinator

Alex Everhart

Director of Product

LeeAnna Diehl

Sr. Creative Designer

Cherie Ueno

Content Marketing Assistant

Kevin Abblitt

Account Executive

Cory Grace

Account Executive

Shanov Mudaliar

Account Executive

John Hall

Sales Development Representative

Sean Alvarez

Sr. Fraud and Compliance Specialist

Jim Mickelson

Staff Engineer

Jonathan Walker

Sr. Front End Engineer

Jason Land

Frontend Engineer

Vicente Tulliano

Sr. Front End Developer

John Richardson

Sr. Software Engineer

Matt Gagnon

Sr. Software Engineer

Manuel Silva

Sr. Software Engineer

Jordan Cook

QA Specialist

Stephanie Usher

Customer Success Manager

Allen Trillana

Implementation Manager

Dominyka Paulauskaite

Implementation Manager

Meghan Sounthonevichith

Customer Success Manager

Devin Wilson

Product Support Specialist

Andres Gallegos

Product Support Specialist

Ashley Armstrong

Product Support Specialist

Vinse Ridenour

Product Support Specialist

Check Open Opportunities

Interested in joining the Sendlane family?

Our office is located in the sunny San Diego, California

Join our superstar team in automating businesses all over the world

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