Experiments — Multivariate Testing

Move over A/B Split testing; automated optimization at your fingertips is here. Test up to 4 different variances and various components.

Try For Free
Multivariate Testing Sendlane

Don't just take our word for it, hear from our happy customers.

See what our biggest fans have to say

Discover how even the smallest changes can make a huge impact

Automatically measure the impact of campaign components (subject, preheader, and content) to understand how even the smallest changes can significantly affect your campaign success.

Use data insights to get to know your audience and what makes them click

See what messaging works best for every segment of your audience. Choose the percentage of your email audience to be included in the experiment, the time frame in which you want to test, and your campaign’s goal. It’s that simple.

See which emails are your biggest moneymakers

Based on the experiment data and goals you set, Sendlane automatically measures how different variables impact customer engagement and determine the winner. The winning email version is then deployed to your remaining audience making your most potent marketing channel even more lucrative!

Other useful features

Unlock your marketing automation powers with Sendlane’s helpful batch of resources.

Email Marketing

Create visually stunning emails with best-in-class deliverability to make sure your messages land a spot in the inbox.

SMS Marketing

Spark conversations and drive dollars by adding personalized SMS messaging to your funnels.

Intelligent Pop-ups

Capture more emails, reduce abandoned carts, and drive more sales with intelligent pop-ups for your website.

Sendlane Beacon - Tracking

From sign ups and purchases to abandoned carts and page views, trigger messages based on real-time customer behavior.

Multivariable Segmentation

Leverage 100+ data points to create the "perfect audience" from your list based on a variety of options.

Marketing Automation

Give everyone a unique experience through perfectly timed and targeted automation funnels while you sit back & relax.

Real-Time Analytics

From open rates to conversion performance, get access to tons of data.

Deep-Data Integrations

Connect Sendlane with your favorite lead capture pages, shopping carts, membership platforms and more


From purchases and revenue to behavior and engagement — get a 360-degree view of all your customer data centralized in one platform.