Experiments — Multivariate Testing
Move over A/B Split testing; automated optimization at your fingertips is here. Test up to 4 different variances and various components.
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Discover how even the smallest changes can make a huge impact
Automatically measure the impact of campaign components (subject, preheader, and content) to understand how even the smallest changes can significantly affect your campaign success.
Use data insights to get to know your audience and what makes them click
See what messaging works best for every segment of your audience. Choose the percentage of your email audience to be included in the experiment, the time frame in which you want to test, and your campaign’s goal. It’s that simple.
See which emails are your biggest moneymakers
Based on the experiment data and goals you set, Sendlane automatically measures how different variables impact customer engagement and determine the winner. The winning email version is then deployed to your remaining audience making your most potent marketing channel even more lucrative!
Other useful features
Unlock your marketing automation powers with Sendlane’s helpful batch of resources.
Create visually stunning emails with best-in-class deliverability to make sure your messages land a spot in the inbox.
Spark conversations and drive dollars by adding personalized SMS messaging to your funnels.
Capture more emails, reduce abandoned carts, and drive more sales with intelligent pop-ups for your website.
From sign ups and purchases to abandoned carts and page views, trigger messages based on real-time customer behavior.
Leverage 100+ data points to create the "perfect audience" from your list based on a variety of options.
Give everyone a unique experience through perfectly timed and targeted automation funnels while you sit back & relax.
Connect Sendlane with your favorite lead capture pages, shopping carts, membership platforms and more
From purchases and revenue to behavior and engagement — get a 360-degree view of all your customer data centralized in one platform.
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