The Marketing Automation Journal

Find out how the best marketing automation tips and tricks work.

More from the Journal

9 Best Practices for Writing Effective SMS Campaigns

6 Best Ways to Manage Contacts Inside Sendlane Audience

How to Create an eCommerce Cross-Channel Marketing Strategy

5 Abandoned Cart Emails & How to Make Them Work

11 Easy Ways to Make Your SMS Marketing More Powerful

5 Ways Artificial Intelligence is Changing the Email Marketing Game

5 Examples of Simple & Effective Email Marketing Campaigns

How to Upsell & Cross-sell Customers: 4 Ways to Boost Sales

The Ultimate Guide to Email Marketing Tagging

The New Sendlane Audience: A 360-Degree View of Customer Data

How to Collect Customer Feedback Using Email (+4 Examples)

3 Tips for Creating Dynamic Abandoned Cart Emails for WooCommerce

We’ve Raised $20M! Announcing Sendlane’s Official Series A! 

The 3 Top Revenue-Generating Automations to Build in Sendlane

What to Actually Do as an Email Marketer for IOS 15

The eCommerce Explosion: Stats to Drive Growth in 2021

8 eCommerce Email Marketing Campaigns To Increase ROI

7 Tips for Creating Dynamic Abandoned Cart Emails for Shopify

5 Strategies to Get Your First Sales on Shopify

The Top 3 Ways to Generate Revenue Using Sendlane

Omnichannel Marketing: 5 Strategies to Drive Growth in 2021

How to Create Dynamic Abandoned Cart Emails + 8 Examples

6 Ways to Use Sendlane Campaigns to Increase Email ROI

How to Manage Multiple eCommerce Stores in One Platform

7 Re-engagement Emails to Win Back Inactive Customers

7 New Product Announcement Email Template Examples & Ideas

How to Write & Send Product Update Emails (with 16 Examples)

5 Promotional Email Examples to Inspire Your Next Campaign

5 Ways to Retarget Shoppers w/ Sendlane's FB Audience Integration

How to Use Email Segmentation to Identify Buyer Personas

8 Best Ways to Segment Your Contacts in Sendlane

5 Lead Nurturing Email Examples to Create a Winning Campaign

Sendlane Beacon: 5 Best Practices for Website Tracking

8 Tactics for a Great Digital Customer Experience Strategy

3 Pro Tips to Optimize Your Emails Using Sendlane Experiments

3 Post-Pandemic Impacts on Digital Retail & How to Adapt in 2021

A Tour of Sendlane Automations

12 Strategies to Increase CLTV with Email Marketing

6 Best Email Subject Line Examples From eCommerce Retailers

How to Deliver Amazing Customer Experiences with Sendlane’s WooCommerce Integration

How to Increase Your Average Order Value with Email Marketing

How to Turn First-Time Shoppers into Repeat Customers with Sendlane’s Miva Integration

How to Grow Your Email List: 5 Email Acquisition Strategies

3 Tips to Boost eCommerce Sales and ROI with Sendlane’s ClickBank Integration

How to Design and Optimize Your eCommerce Checkout Flow

4 Ways to Use Sendlane's Shopify Integration to Deliver Personalized Customer Experiences

How to Use Email Coupons to Drive Sales (Best Practices & Examples)

3 Outstanding Customer Loyalty Programs & What You Can Learn From Them

How to Map The Buyer's Journey Through Email to Sell More Effectively

Customer Education Is The Lead Nurturing Tactic Your Emails Are (Probably) Missing

4 Ways to Optimize Your Shopping Cart Abandonment Flow

5 Automated Email Workflows for eCommerce To Boost ROI

Our 2020 Year in Review!

The Future of eCommerce: Trends to Drive Growth in 2021

How to Maximize Conversions With Multivariate Testing

5 Emails for Your Post-Purchase Automation (+ Examples)

10 Black Friday & Cyber Monday Email Marketing Examples

How to Leverage Campaign Reporting in Sendlane to Boost Engagement

3 Essential Customer Data-Centric KPIs Your eCommerce Store Needs

An Insider's Look at Sendlane's New Dashboard Analytics

7 Essential Segments for eCommerce Holiday Marketing in 2020

How to Drive More Sales with Number of Orders Segments in Sendlane

10 Simple Ways to Optimize Your Checkout Process

3 Strategies to Convert Traffic into Leads Before Cyber Monday

Convert New Subscribers into Paying Customers Using Sendlane's Intelligent Pop-Ups

5 Emails For Your Abandoned Cart Proven To Recover Lost Sales

How to Create a "Buy Now" Mindset Your Shoppers Can't Resist

Retarget Your Shoppers with Sendlane's Facebook Custom Audience Integration

Announcing Our Partnership With sticky.io - Streamline Your eCommerce Business & Build Lasting Customer Relationships

Drive 320% More Revenue From Your Welcome Emails with These 3 Tips

The Ultimate Growth Hack: Hyper-Personalized Email Marketing (and How To Do It)

How to Use Custom Fields to Create Hyper-Personalized Emails

COVID-19 & eCommerce: How Brands Are Leveraging Consumer Trends & Pivoting Their Messaging

Best Practices For Email Marketing During the Pandemic

How to Create Eye-Catching Emails with Sendlane’s Email Builder

How to Use Machine Learning Open Predictability to Skyrocket Email Performance

6 Tips to Generate More Sales From Order Confirmation Emails

How to Use Tags to Organize and Segment Your Sendlane Contacts

Why List Hygiene Is The Key Ingredient For Increased Email Engagement & Success

How to Boost Email Performance Using Automated List Hygiene

The ROI Segment Trifecta! 3 Segments Your Online Store Needs

3 Emails Every eCommerce Sales Funnel Needs (with examples)

Product Recommendations Email Best Practices & Examples

5 Emails You Can Send Current Customers to Keep Them Buying

Sendlane + CartHook: Boost AOV w/ Post-Purchase Upsells

How Segmentation Supercharges Your Email Marketing and The Stats to Prove It

How Email Retargeting Works & 3 Strategies to Win More Sales

Introducing Deep-Data for WooCommerce!

Right On Track: 8 Vital eCommerce Email Metrics You Can't Ignore

Tip of The Week: How to Use Goals & Conditional Splits to Create Highly Targeted Automations

Blue Bottle Coffee Advertising: Case Study on Email Marketing

Is Sendlane Affiliate Marketing Friendly?

3 Ways to Create an Automated Customer Experience With Email

Introducing Sendlane Experiments - Multivariate Testing

Sendlane + OneClickUpsell - The Shopify App You Need to Boost Your eCommerce Sales

Sendlane + Miva: The Ultimate eCommerce Duo

3 eCommerce Welcome Email Examples and What You Can Learn From Them

Segment Your New Contacts Immediately (& Automatically!) With Tags

2019 - Our Year in Review

CCPA: What Is It and Who Does It Apply To

3 eCommerce Welcome Email Examples and What You Can Learn From Them

Segment Your New Contacts Immediately (& Automatically!) With Tags

2019 - Our Year in Review

CCPA: What Is It and Who Does It Apply To

7 Tips to Drive Last Minute Christmas Sales Through Email

eCommerce Email Marketing in 2020: What's Staying and What's Changing

3 High ROI Methods For Blending Email With The Rest of Your eCommerce Marketing

Privy - Build Smart Opt-in Forms To Grow Your Email List

4 Reasons Your Email Marketing Isn't Working + Tips to Boost ROI

Sendlane + Inbound Now - The Ultimate Marketing Automation Plugin for WordPress

Sendlane + Upviral Integration: Viral Contest Marketing Campaigns

12 FOMO Marketing Techniques to Boost Your Email Conversions

Sendlane + Poptin: Create Custom Pop-ups Displays & Forms

5 Messages to Practice Effective Lifecyle Email Marketing

Sendlane + Join It - Create a Hassle-Free, Automated Membership Program

Integrate Outgrow with Sendlane to Create Interactive Content

5 eCommerce Email Marketing Segmentation Strategies

Sendlane + Optingun – Create High Conversion Forms & Automate Your Growth

Sendlane + Join By Text - Grow Your Email List Offline Via SMS

Sendlane is #610 On The Inc. 5,000 List!

Create Viral Giveaways Using Sendlane + ViralSweep Integration

8 Ways to Successfully Align Your Social Media & Email Marketing

Social Media vs. Email Marketing: 5 Reasons Why Email Wins

How to Create a Membership Site Using Wishlist Member in WordPress

Text-Based vs Image-Based Emails: Which is Best For You?

Capture Data & Grow Your Email List Via SMS Using Textiful

Introducing — The Marketing Automation Hustle Podcast

Integrate Convertri with Sendlane to Build Funnels Faster

LiveChat & Sendlane Integration: Chat with Your Website Visitors

How Top Content Creators Fuel Their Biz with Marketing Automation

Sendlane + Zotabox - Boost Sales with Live Chat & Opt-in Forms

Sendlane + Convert Pro - Lead Generation Plugin For Wordpress

How Shopify Builds Credibility With Customers Using Email

Sendlane + Moonclerk: How to Accept Recurring Payments (+Tips)

3 Tips to Increase Sign-ups & Boost Conversions Using MailOptin

Sendlane Named One of Inc. Magazine's Best Workplaces in 2019

Sendlane + MiloTree - Smart Pop-ups for Social Media and Email

Explore Our Favorite MailMunch Features + 3 Tips for Best Use

How to Create a Giveaway Using Sendlane + Gleam Integration

Sendlane + Gatsby - Discover Influencers Within Your Customer Base

Sendlane's Annual Team Building Trip 2019 - Puerto Vallarta, Mexico

Sendlane + Optinopoli - Capture Leads From Content Channels Across The Web

Sendlane + Vyper Integration: Viral Marketing and Gamification

How to Identify and Avoid a Major Email Marketing Meltdown

Four Ways to Boost Referrals With Email Marketing

Sendlane + Informizely - Supercharge Your Customer Surveys

Referral Hero: A Must-Have Referral Marketing Automation Tool

The #1 Reason To Leave Your Email Marketing Provider (It's Not What You Think)

Sendlane + Fyrebox Integration: Quizzes & Games for Lead Gen

Sendlane + Convertful - The Ultimate On-Site List Builder

How SMS Marketing Can Help Your Business Thrive

Why Shopify No Longer Works With Mailchimp

Our Story - The Vision of Sendlane

Five Ways to Improve Your Email UX for More Impact

How to Make Your Next Launch a Massive Success (Phase 4 – The Encore)

How to Make Your Next Launch a Massive Success (Phase 3 – The Release)

Happy New Year! Our 2018 Year in Review

How to Make Your Next Launch a Massive Success (Phase 2 - The Reveal)

Sendlane Holiday Party 2018!

How to Make Your Next Launch a Massive Success (Phase 1 - The Warm-Up)

Four Powerful Pitch Styles to Engage & Persuade Your Audience

How Starbucks Uses Email Marketing to Gain Customer Loyalty

Happy Thanksgiving From The Sendlane Team!

9 Promotional Emails Your Contacts Will Love

How TOMS Turns Email Marketing Basics Into A Revenue Machine

How Effective Email Marketing Grows Your Ecommerce Business

3 Email Templates for a Quick & Dirty Product Launch

5 Creative Ways to Sign Off Your Emails

Sendlane Summer Kick Off BBQ & Pool Party

Sendlane on the Bay! - San Diego Patriot Jet Boat

3 Powerful Tips for Creating Perfect Marketing Emails

Sendlane Team Trip 2018 – Cabo San Lucas

GDPR – What It Is and How Sendlane Is Preparing!

Hey Shopify… Meet Sendlane!

The Email Curse Word Database

Our 2017 Year in Review!

Our 2017 Year in Review!

To Clean or Not to Clean – The Official Case Study of List Cleaning

Zapier & Sendlane – Better Together!

Our 2016 Year in Review!

Sendlane Holiday Party 2016

3 Automated SMS Texts Every eCommerce Store Should Send

Sendlane + Emailable - Email Verification That Helps You Send Smarter Emails

35 Email Marketing Stats to Drive Your Business Forward in 2020

6 Emails You Need to Create a Product Launch Email Campaign

3 Strategies to Increase Brand Awareness Using Email Marketing

10 Ways to Boost Email Opt Ins & Grow Your Email List

How to Measure Customer Satisfaction With Automated Post-Purchase Email Funnels

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