The Marketing Automation Journal

Find out how the best marketing automation tips and tricks work.

More from the Journal

3 Post-Pandemic Impacts on Digital Retail & How to Adapt in 2021

A Tour of Sendlane Automations

12 Strategies to Increase CLTV with Email Marketing

6 Best Email Subject Line Examples From eCommerce Retailers

How to Deliver Amazing Customer Experiences with Sendlane’s WooCommerce Integration

How to Increase Your Average Order Value with Email Marketing

How to Turn First-Time Shoppers into Repeat Customers with Sendlane’s Miva Integration

How to Grow Your Email List: 5 Email Acquisition Strategies

3 Tips to Boost eCommerce Sales and ROI with Sendlane’s ClickBank Integration

How to Design and Optimize Your eCommerce Checkout Flow

4 Ways to Use Sendlane's Shopify Integration to Deliver Personalized Customer Experiences

How to Use Email Coupons to Drive Sales (Best Practices & Examples)

3 Outstanding Customer Loyalty Programs & What You Can Learn From Them

How to Map The Buyer's Journey Through Email to Sell More Effectively

Customer Education Is The Lead Nurturing Tactic Your Emails Are (Probably) Missing

4 Ways to Optimize Your Shopping Cart Abandonment Flow

5 Automated Email Workflows for eCommerce To Boost ROI

Our 2020 Year in Review!

The Future of eCommerce: Trends to Drive Growth in 2021

How to Maximize Conversions With Multivariate Testing

5 Post Purchase Emails You Should Be Sending to Increase Your Customer LTV

10 Cyber Monday & Black Friday Email Examples to Increase Online Sales

The Top Metrics All Email Marketers Should Be Tracking

How to Leverage Campaign Reporting in Sendlane to Boost Engagement

3 Essential Customer Data-Centric KPIs Your eCommerce Store Needs

An Insider's Look at Sendlane's New Dashboard Analytics

7 Essential Segments for eCommerce Holiday Marketing in 2020

How to Drive More Sales with Number of Orders Segments in Sendlane

10 Simple Ways to Optimize Your Checkout Process

3 Strategies to Convert Traffic into Leads Before Cyber Monday

Convert New Subscribers into Paying Customers Using Sendlane's Intelligent Pop-Ups

5 Emails For Your Abandoned Cart Proven To Recover Lost Sales

Automatically Retarget Your Shopify Abandoned Cart Customers in Sendlane

How to Create a "Buy Now" Mindset Your Shoppers Can't Resist

Jump Start Your Marketing Automation in Minutes With Pre-Built Funnels

How to Develop a Winning Cross-Channel Marketing Strategy for Your eCommerce Business

Retarget Your Shoppers with Sendlane's Facebook Custom Audience Integration

3 Reasons Your Emails Are Going to SPAM (& What You Can Do About It)

Your Guide to Sendlane Deliverability

The Ultimate Guide to Tagging

Announcing Our Partnership With - Streamline Your eCommerce Business & Build Lasting Customer Relationships

Drive 320% More Revenue From Your Welcome Emails with These 3 Tips

The Ultimate Growth Hack: Hyper-Personalized Email Marketing (and How To Do It)

How to Use Custom Fields to Create Hyper-Personalized Emails

COVID-19 & eCommerce: How Brands Are Leveraging Consumer Trends & Pivoting Their Messaging

Best Practices For Email Marketing During the Pandemic

5 Tried and True Methods to Increase Your Email Click-Through Rates

How to Create Eye-Catching Emails with Sendlane’s Email Builder

Unlock These 5 Effective Strategies to Improve Your Email Open Rates

How to Use Machine Learning Open Predictability to Skyrocket Email Performance

6 Tips for Generating More Sales and User Engagement From Order Confirmation Emails​

How to Use Tags to Organize and Segment Your Sendlane Contacts

Why List Hygiene Is The Key Ingredient For Increased Email Engagement & Success

How to Use Sendlane Automated List Hygiene to Boost your Email Campaign Performance

The ROI Segment Trifecta! 3 Segments Your Online Store Needs

The 3 Essential Emails to Keep Shoppers Advancing Along Your Sales Funnel

Product Recommendation Emails: The Key To Unlocking a 369% Boost In Revenue When Done Right

Track Your Customer Journey & Send Laser-Targeted Emails With Sendlane Beacon

10 SMS Marketing Tips for Successful Text Message Campaigns

5 Emails You Can Send Current Customers to Keep Them Buying

Sendlane + CartHook - Boost Your AOV with Post-Purchase Upsells and Funnels

How Segmentation Supercharges Your Email Marketing and The Stats to Prove It

3 Revenue Generating eCommerce Email Marketing Funnels

3 Email Retargeting Strategies Guaranteed to Win You More Sales

How to Retarget WooCommerce Abandoned Cart Customers & Recover Lost Sales

Introducing Deep-Data for WooCommerce!

Right On Track: 8 Vital eCommerce Email Metrics You Can't Ignore

Tip of The Week: How to Use Goals & Conditional Splits to Create Highly Targeted Automations

Case Study: How Email Marketing Helped Blue Bottle Coffee Build a $700 Million eCommerce Business

Is Sendlane Affiliate Marketing Friendly?

How to Create a Unique (and Fully Automated) Customer Experience With Email Marketing

Introducing Sendlane Experiments - Multivariate Testing

Sendlane + OneClickUpsell - The Shopify App You Need to Boost Your eCommerce Sales

Sendlane's Guide to Email Deliverability in 2020

Sendlane + Miva: The Ultimate eCommerce Duo

3 eCommerce Welcome Email Examples and What You Can Learn From Them

Segment Your New Contacts Immediately (& Automatically!) With Tags

2019 - Our Year in Review

CCPA: What Is It and Who Does It Apply To

7 Ways to Capture Sales With Last-Minute Christmas Email Campaigns

eCommerce Email Marketing in 2020: What's Staying and What's Changing

3 High ROI Methods For Blending Email With The Rest of Your eCommerce Marketing

Tip of The Week: Explore Our Integrations Marketplace & Connect With Apps & Services You Use Every Day

Privy - Build Smart Opt-in Forms To Grow Your Email List

Off-The-Wall Abandoned Cart Emails That Work

4 Reasons Your Email Marketing Isn't Generating ROI For Your eCommerce Store (And How to Fix It)

Sendlane + Inbound Now - The Ultimate Marketing Automation Plugin for WordPress

10 Black Friday Email Promo Ideas You Can Steal

Build a Simple 3 Step Funnel to Drive More Leads This Holiday Season

Sendlane + UpViral - Create a Viral Referral Campaign and Multiply Your Email List

12 FOMO Marketing Techniques to Boost Your Email Conversions

3 Email Personalization Tips That Go Beyond a First Name

Sendlane + Poptin - Create Custom Pop-ups & Forms That Display The Right Message at The Right Time

How to Practice Effective Lifecycle Email Marketing With These 5 Messages

Sendlane + Join It - Create a Hassle-Free, Automated Membership Program

5 Steps to Bring Your Email Marketing & Website Data Together to Maximize Your Sales

Tip of the Week: Drive Revenue by Targeting Website Visitors With Personalized Product Recommendations

Sendlane + Outgrow - Create Interactive Content to Boost Conversions, Traffic and Sales

eCommerce Segmentation: Send the Right Email to the Right Customer

Sendlane + Optingun – Create High Conversion Forms & Automate Your Growth

Tip of the Week: Drive Revenue by Targeting Website Visitors With Personalized Product Recommendations

Sendlane + Outgrow - Create Interactive Content to Boost Conversions, Traffic and Sales

eCommerce Segmentation: Send the Right Email to the Right Customer

Sendlane + Optingun – Create High Conversion Forms & Automate Your Growth

How to Add an SMS Message to Your Automation Funnel

Sendlane + Join By Text - Grow Your Email List Offline Via SMS

Sendlane is #610 On The Inc. 5,000 List!

7 Easy Ways to Boost Your Business With Data-Driven Marketing

Introducing Intelligent Pop-ups and How They’ll Help You Build Your Email List — Today!

Sendlane + Viralsweep - Create Sweepstakes, Contests, and Giveaways to Grow Your Email List and Increase Engagement

8 Ways Successful Marketers Align Their Social Media and Email Marketing For Maximum Success

Social Media vs. Email Marketing: 5 Reasons Why Email Wins

Sendlane + WishList Member - Quickly and Easily Create a Membership Site in WordPress

Text-Based vs Image-Based Emails: Which is Best For Your Business?

Automation 101 – How to Create a Basic Email Sales Funnel

Sendlane + Textiful - Capture Data And Grow Your Email List Via SMS

5 Tips For Creating More Engaging Onboarding Emails

Introducing — The Marketing Automation Hustle Podcast

Sendlane + Convertri - Build Faster Funnels With Higher Conversions

Sendlane + LiveChat - Chat With Your Website Visitors to Generate More Leads and Sales

How Top Content Creators Fuel Their Biz with Marketing Automation

Sendlane + Zotabox - Generate More Revenue With Live Chat and Opt-in Forms

Sendlane + Convert Pro - Powerful Lead Generation For Wordpress

Case Study: How Shopify Builds Credibility With Customers Using Email

Sendlane + MoonClerk - Immediately Accept Recurring Payments With a Completely Branded Checkout Experience

3 Easy Ways to Set & Achieve Your Email Marketing Goals

Is SMS Marketing Still Relevant in 2019?

Sendlane + MailOptin - Generate High-Quality Leads, Increase Sign-ups, and Boost Conversions All Inside Wordpress

Sendlane Named One of Inc. Magazine's Best Workplaces in 2019

How to Upsell and Cross-Sell Customers... the Right Way!

Sendlane + MiloTree - Smart Pop-ups for Social Media and Email

Sendlane + MailMunch - Professionally Designed Opt-In Forms That Convert

DMARC’s Role in Email Marketing & Deliverability

Sendlane + Gleam - Competition and Giveaway Tools Designed to Boost Sales

Sendlane + Gatsby - Discover Powerful Influencers Within Your Customer Base

Sendlane's Annual Team Building Trip 2019 - Puerto Vallarta, Mexico

9 Tips to Ignite Your SMS Marketing Campaigns (With Examples!)

Sendlane + Optinopoli - Capture Leads From Content Channels Across The Web

5 Ways to Send Product Update Emails That Engage Your Contacts

Sendlane + Vyper - Gain a Competitive Edge With Viral Marketing & Gamification

How to Earn More Opens With Powerful Subject Lines

How to Identify and Avoid a Major Email Marketing Meltdown

Four Ways to Boost Referrals With Email Marketing

Sendlane + Informizely - Supercharge Your Customer Surveys

Introducing - Emojis! Add An Extra Dose of Personality to Your Communications

Sendlane + ReferralHero - The Must-Have Tool That Makes Referral Marketing Easy

The #1 Reason To Leave Your Email Marketing Provider (It's Not What You Think)

Sendlane + Fyrebox - Quizzes To Generate Leads And Engage Your Audience

Introducing Deep Data For Shopify!

Five Tips for Creating Engaging Onboarding Emails

Sendlane + Convertful - The Ultimate On-Site List Builder

How SMS Marketing Can Help Your Business Thrive

We Saw It Coming - Why Shopify No Longer Works With Mailchimp

Our Story - The Vision of Sendlane

How Codeverse Confirms Booking Details With A Friendly, Minimalist Email Design

Five Ways to Improve Your Email UX for More Impact

How Artificial Intelligence is Changing the Email Marketing Game

Five Ways to Use Email to Hype Up Your Next Event

How Lush Boosts Sales With Vibrantly Branded Welcome Messages

How to Ask for Feedback in Your Emails... And Actually Get a Response!

How Clear Encourages Conversions With a Valentine's Day Free Trial Promotion

Marketing Automation Stats at a Glance

How Shopify Uses Diverse Content To Keep Their Newsletters Feeling Fresh

How to Make Your Next Launch a Massive Success (Phase 4 – The Encore)

How Uber Eats Drives Conversions With Personalized Newsletter Content

How to Make Your Next Launch a Massive Success (Phase 3 – The Release)

Happy New Year! Our 2018 Year in Review

How to Make Your Next Launch a Massive Success (Phase 2 - The Reveal)

Sendlane Holiday Party 2018!

How to Make Your Next Launch a Massive Success (Phase 1 - The Warm-Up)

Four Powerful Pitch Styles to Engage & Persuade Your Audience

How Starbucks Uses Email Marketing to Gain Customer Loyalty

Designing An Abandoned Cart Email To Increase Conversions

Happy Thanksgiving From The Sendlane Team!

A Complete Guide to Crafting Irresistible Email Newsletters

Master the Art of Effective Emails With These Three Writing Styles

9 Promotional Emails Your Contacts Will Love

6 Essential Email Marketing Stats!

How to Make a Great First Impression That Drives More Sales

How TOMS Turns Email Marketing Basics Into A Revenue Machine

Five Click-Worthy Power Words for Any Subject Line

How Effective Email Marketing Grows Your Ecommerce Business

3 Email Templates for a Quick & Dirty Product Launch

5 Creative Ways to Sign Off Your Emails

How The Hustle’s Daily Newsletter Uses Storytelling to Captivate Their Audience

Sendlane Summer Kick Off BBQ & Pool Party

3 Copywriting Formulas to Help You Write Better Emails

Sendlane on the Bay! - San Diego Patriot Jet Boat

3 Powerful Tips for Creating Perfect Marketing Emails

8 Tips for Writing Welcome Emails That Keep Subscribers Coming Back

6 Powerful Lead Magnets Proven to Engage & Capture Leads

Sendlane Team Trip 2018 – Cabo San Lucas

GDPR – What It Is and How Sendlane Is Preparing!

The 4 Step Checklist for Great Email Branding

How Twitter Uses Email Campaigns to Sell Ads

Hey Shopify… Meet Sendlane!

Email Marketing Do's & Don'ts

Six Powerful Automations to Engage Your List

How to Use the Zeigarnik Effect in Email Marketing

The Email Curse Word Database

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