The look and feel of your emails play a huge role in how your subscribers perceive your brand.
Your subject line is only part of the reason why your contacts do or don't open your emails...
In this post you'll learn about Sendlane's new Machine Learning Open Predictability and how to leverage it to boost email performance.
There’s so much more you can do with an order confirmation email beyond just confirming an order. And, in this quick guide, we’ll show you what that is!
In this post, we’ll show you what tags are, why they matter and how you can use them to send targeted emails to your contacts.
Money is just one of the reasons why keeping a list with a lot of subscribers who don’t engage with your content is really working against your goals...
In this article, we’ll help you learn what list hygiene is, why it matters and how to get started with it in Sendlane.
There are quite a few segmentation strategies out there, but there are three in particular that eCommerce stores should set up and start using so they can get the most from their email marketing efforts.
At the end of the day, our job as marketers in eCommerce is to turn the execution of our strategies into revenue for our businesses and companies. We’ve lined up some really great email types that you should consider adding or updating in your current eCommerce email marketing strategy.
Campaigns that contain product recommendations but don’t get any clicks on those have an AOV of $44.41. Even if you use them in your emails, you’ll probably want to consider utilizing them even more once you read just how powerful they are at generating revenue.
With Beacon, you can finally track this journey, create tailored retargeting messages and access in-depth analytics to help you figure out the exact ROI generated from your campaigns.
Want to drive more sales with text marketing? We're diving into some useful tips and tricks to help you maximize your SMS marketing success!
Turning customers into repeat buyers is the best way to maximize the LTV of your audience. Here are 5 emails you can send to customers to keep them buying!
The best way to create personalized emails, improve your customer loyalty, and boost revenue from your email marketing is through email segmentation.
Using a handy little tactic called Email Retargeting, you can bring those distracted people back to your store with cash in hand. Let’s talk a bit about that and how you can use it to boost the ROI from your eCommerce email marketing efforts.
Did you know that nearly 70% of online shoppers abandon their carts during checkout? Learn how to save lost sales and bring back your WooCommerce shoppers.
There’s money in your metrics, and when you measure the right metrics, you can find opportunities that were hidden before and double down on what works.