The Marketing Automation Journal

Find out how the best marketing automation tips and tricks work.

More from the Journal

How to Manage Multiple eCommerce Stores in One Platform

7 Re-engagement Emails to Win Back Inactive Customers

7 New Product Announcement Email Template Examples & Ideas

How to Write & Send Product Update Emails (with 16 Examples)

5 Promotional Email Examples to Inspire Your Next Campaign

5 Ways to Retarget Shoppers w/ Sendlane's FB Audience Integration

How to Use Email Segmentation to Identify Buyer Personas

8 Best Ways to Segment Your Contacts in Sendlane

5 Lead Nurturing Email Examples to Create a Winning Campaign

Sendlane Beacon: 5 Best Practices for Website Tracking

8 Tactics for a Great Digital Customer Experience Strategy

3 Pro Tips to Optimize Your Emails Using Sendlane Experiments

3 Post-Pandemic Impacts on Digital Retail & How to Adapt in 2021

A Tour of Sendlane Automations

12 Strategies to Increase CLTV with Email Marketing

6 Best Email Subject Line Examples From eCommerce Retailers

How to Deliver Amazing Customer Experiences with Sendlane’s WooCommerce Integration

How to Increase Your Average Order Value with Email Marketing

How to Turn First-Time Shoppers into Repeat Customers with Sendlane’s Miva Integration

How to Grow Your Email List: 5 Email Acquisition Strategies

3 Tips to Boost eCommerce Sales and ROI with Sendlane’s ClickBank Integration

How to Design and Optimize Your eCommerce Checkout Flow

4 Ways to Use Sendlane's Shopify Integration to Deliver Personalized Customer Experiences

How to Use Email Coupons to Drive Sales (Best Practices & Examples)

3 Outstanding Customer Loyalty Programs & What You Can Learn From Them

How to Map The Buyer's Journey Through Email to Sell More Effectively

Customer Education Is The Lead Nurturing Tactic Your Emails Are (Probably) Missing

4 Ways to Optimize Your Shopping Cart Abandonment Flow

5 Automated Email Workflows for eCommerce To Boost ROI

Our 2020 Year in Review!

The Future of eCommerce: Trends to Drive Growth in 2021

How to Maximize Conversions With Multivariate Testing

5 Emails for Your Post-Purchase Automation (+ Examples)

10 Black Friday & Cyber Monday Email Marketing Examples

The Top Metrics All Email Marketers Should Be Tracking

How to Leverage Campaign Reporting in Sendlane to Boost Engagement

3 Essential Customer Data-Centric KPIs Your eCommerce Store Needs

An Insider's Look at Sendlane's New Dashboard Analytics

7 Essential Segments for eCommerce Holiday Marketing in 2020

How to Drive More Sales with Number of Orders Segments in Sendlane

10 Simple Ways to Optimize Your Checkout Process

3 Strategies to Convert Traffic into Leads Before Cyber Monday

Convert New Subscribers into Paying Customers Using Sendlane's Intelligent Pop-Ups

5 Emails For Your Abandoned Cart Proven To Recover Lost Sales

Automatically Retarget Your Shopify Abandoned Cart Customers in Sendlane

How to Create a "Buy Now" Mindset Your Shoppers Can't Resist

How to Automate Your Marketing w/ Sendlane's Pre-Built Funnels

How to Create an eCommerce Cross-Channel Marketing Strategy

Retarget Your Shoppers with Sendlane's Facebook Custom Audience Integration

The Ultimate Guide to Tagging

Announcing Our Partnership With - Streamline Your eCommerce Business & Build Lasting Customer Relationships

Drive 320% More Revenue From Your Welcome Emails with These 3 Tips

The Ultimate Growth Hack: Hyper-Personalized Email Marketing (and How To Do It)

How to Use Custom Fields to Create Hyper-Personalized Emails

COVID-19 & eCommerce: How Brands Are Leveraging Consumer Trends & Pivoting Their Messaging

Best Practices For Email Marketing During the Pandemic

How to Create Eye-Catching Emails with Sendlane’s Email Builder

How to Use Machine Learning Open Predictability to Skyrocket Email Performance

6 Tips to Generate More Sales From Order Confirmation Emails

How to Use Tags to Organize and Segment Your Sendlane Contacts

Why List Hygiene Is The Key Ingredient For Increased Email Engagement & Success

How to Boost Email Performance Using Automated List Hygiene

The ROI Segment Trifecta! 3 Segments Your Online Store Needs

3 Emails Every eCommerce Sales Funnel Needs (with examples)

Product Recommendations Email Best Practices & Examples

Track Your Customer Journey & Send Laser-Targeted Emails With Sendlane Beacon

10 SMS Marketing Tips for Successful Text Message Campaigns

5 Emails You Can Send Current Customers to Keep Them Buying

Sendlane + CartHook: Boost AOV w/ Post-Purchase Upsells

How Segmentation Supercharges Your Email Marketing and The Stats to Prove It

3 Revenue Generating eCommerce Email Marketing Funnels

How Email Retargeting Works & 3 Strategies to Win More Sales

2 Steps to Retarget Abandoned Cart Shoppers in WooCommerce

Introducing Deep-Data for WooCommerce!

Right On Track: 8 Vital eCommerce Email Metrics You Can't Ignore

Tip of The Week: How to Use Goals & Conditional Splits to Create Highly Targeted Automations

Blue Bottle Coffee Advertising: Case Study on Email Marketing

Is Sendlane Affiliate Marketing Friendly?

3 Ways to Create an Automated Customer Experience With Email

Introducing Sendlane Experiments - Multivariate Testing

Sendlane + OneClickUpsell - The Shopify App You Need to Boost Your eCommerce Sales

Sendlane + Miva: The Ultimate eCommerce Duo

3 eCommerce Welcome Email Examples and What You Can Learn From Them

Segment Your New Contacts Immediately (& Automatically!) With Tags

2019 - Our Year in Review

CCPA: What Is It and Who Does It Apply To

7 Tips to Drive Last Minute Christmas Sales Through Email

eCommerce Email Marketing in 2020: What's Staying and What's Changing

3 High ROI Methods For Blending Email With The Rest of Your eCommerce Marketing

Tip of The Week: Explore Our Integrations Marketplace & Connect With Apps & Services You Use Every Day

Privy - Build Smart Opt-in Forms To Grow Your Email List

Off-The-Wall Abandoned Cart Emails That Work

4 Reasons Your Email Marketing Isn't Working + Tips to Boost ROI

Sendlane + Inbound Now - The Ultimate Marketing Automation Plugin for WordPress

10 Black Friday Email Promo Ideas You Can Steal

Build a Simple 3 Step Funnel to Drive More Leads This Holiday Season

Sendlane + Upviral Integration: Viral Contest Marketing Campaigns

12 FOMO Marketing Techniques to Boost Your Email Conversions

3 Email Personalization Tips That Go Beyond a First Name

Sendlane + Poptin: Create Custom Pop-ups Displays & Forms

Sendlane + Upviral Integration: Viral Contest Marketing Campaigns

12 FOMO Marketing Techniques to Boost Your Email Conversions

3 Email Personalization Tips That Go Beyond a First Name

Sendlane + Poptin: Create Custom Pop-ups Displays & Forms

5 Messages to Practice Effective Lifecyle Email Marketing

Sendlane + Join It - Create a Hassle-Free, Automated Membership Program

5 Steps to Optimize Your Email Marketing Using Website Data

Tip of the Week: Drive Revenue by Targeting Website Visitors With Personalized Product Recommendations

Integrate Outgrow with Sendlane to Create Interactive Content

5 eCommerce Email Marketing Segmentation Strategies

Sendlane + Optingun – Create High Conversion Forms & Automate Your Growth

How to Add an SMS Message to Your Automation Funnel

Sendlane + Join By Text - Grow Your Email List Offline Via SMS

Sendlane is #610 On The Inc. 5,000 List!

7 Easy Ways to Boost Your Business With Data-Driven Marketing

Introducing Intelligent Pop-ups and How They’ll Help You Build Your Email List — Today!

Create Viral Giveaways Using Sendlane + ViralSweep Integration

8 Ways to Successfully Align Your Social Media & Email Marketing

Social Media vs. Email Marketing: 5 Reasons Why Email Wins

How to Create a Membership Site Using Wishlist Member in WordPress

Text-Based vs Image-Based Emails: Which is Best For You?

Automation 101 – How to Create a Basic Email Sales Funnel

Capture Data & Grow Your Email List Via SMS Using Textiful

5 Tips For Creating More Engaging Onboarding Emails

Introducing — The Marketing Automation Hustle Podcast

Integrate Convertri with Sendlane to Build Funnels Faster

LiveChat & Sendlane Integration: Chat with Your Website Visitors

How Top Content Creators Fuel Their Biz with Marketing Automation

Sendlane + Zotabox - Boost Sales with Live Chat & Opt-in Forms

Sendlane + Convert Pro - Lead Generation Plugin For Wordpress

How Shopify Builds Credibility With Customers Using Email

Sendlane + Moonclerk: How to Accept Recurring Payments (+Tips)

3 Easy Ways to Set & Achieve Your Email Marketing Goals

Is SMS Marketing Still Relevant in 2019?

3 Tips to Increase Sign-ups & Boost Conversions Using MailOptin

Sendlane Named One of Inc. Magazine's Best Workplaces in 2019

How to Upsell and Cross-Sell Customers... the Right Way!

Sendlane + MiloTree - Smart Pop-ups for Social Media and Email

Explore Our Favorite MailMunch Features + 3 Tips for Best Use

How to Create a Giveaway Using Sendlane + Gleam Integration

Sendlane + Gatsby - Discover Influencers Within Your Customer Base

Sendlane's Annual Team Building Trip 2019 - Puerto Vallarta, Mexico

9 Tips to Ignite Your SMS Marketing Campaigns (With Examples!)

Sendlane + Optinopoli - Capture Leads From Content Channels Across The Web

Sendlane + Vyper Integration: Viral Marketing and Gamification

How to Identify and Avoid a Major Email Marketing Meltdown

Four Ways to Boost Referrals With Email Marketing

Sendlane + Informizely - Supercharge Your Customer Surveys

Introducing - Emojis! Add An Extra Dose of Personality to Your Communications

Referral Hero: A Must-Have Referral Marketing Automation Tool

The #1 Reason To Leave Your Email Marketing Provider (It's Not What You Think)

Sendlane + Fyrebox Integration: Quizzes & Games for Lead Gen

Introducing Deep Data For Shopify!

Five Tips for Creating Engaging Onboarding Emails

Sendlane + Convertful - The Ultimate On-Site List Builder

How SMS Marketing Can Help Your Business Thrive

Why Shopify No Longer Works With Mailchimp

Our Story - The Vision of Sendlane

How Codeverse Confirms Booking Details With A Friendly, Minimalist Email Design

Five Ways to Improve Your Email UX for More Impact

How Artificial Intelligence is Changing the Email Marketing Game

Five Ways to Use Email to Hype Up Your Next Event

How Lush Boosts Sales With Vibrantly Branded Welcome Messages

How to Ask for Feedback in Your Emails (5 Tried & Tested Tips)

How Clear Encourages Conversions With a Valentine's Day Free Trial Promotion

Marketing Automation Stats at a Glance

How Shopify Uses Diverse Content To Keep Their Newsletters Feeling Fresh

How to Make Your Next Launch a Massive Success (Phase 4 – The Encore)

How Uber Eats Drives Conversions With Personalized Newsletter Content

How to Make Your Next Launch a Massive Success (Phase 3 – The Release)

Happy New Year! Our 2018 Year in Review

How to Make Your Next Launch a Massive Success (Phase 2 - The Reveal)

Sendlane Holiday Party 2018!

How to Make Your Next Launch a Massive Success (Phase 1 - The Warm-Up)

Four Powerful Pitch Styles to Engage & Persuade Your Audience

How Starbucks Uses Email Marketing to Gain Customer Loyalty

Designing An Abandoned Cart Email To Increase Conversions

Happy Thanksgiving From The Sendlane Team!

A Complete Guide to Crafting Irresistible Email Newsletters

Three Writing Styles to Create Effective Emails (+ Examples)

9 Promotional Emails Your Contacts Will Love

6 Essential Email Marketing Stats!

How to Make a Great First Impression That Drives More Sales

How TOMS Turns Email Marketing Basics Into A Revenue Machine

How Effective Email Marketing Grows Your Ecommerce Business

3 Email Templates for a Quick & Dirty Product Launch

5 Creative Ways to Sign Off Your Emails

How the Hustle Daily Newsletter Uses Email for Storytelling

Sendlane Summer Kick Off BBQ & Pool Party

3 Copywriting Formulas to Help You Write Better Emails

Sendlane on the Bay! - San Diego Patriot Jet Boat

3 Powerful Tips for Creating Perfect Marketing Emails

8 Best Practices for Writing Welcome Emails and Examples

6 Powerful Lead Magnets Proven to Engage & Capture Leads

Sendlane Team Trip 2018 – Cabo San Lucas

GDPR – What It Is and How Sendlane Is Preparing!

The 4 Step Checklist for Great Email Branding

How Twitter Uses Email Campaigns to Sell Ads

Hey Shopify… Meet Sendlane!

Email Marketing Do's & Don'ts

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