The Sendlane Blog

Find out how the best marketing automation tips and tricks work.

More from the Journal

Why Attribution Is Critical for DTC Marketers (+ 7 Key Metrics to Track)

Why Attribution Is Critical for DTC Marketers (+ 7 Key Metrics to Track)

How to Use Chat GPT with Email Marketing

How to Use Chat GPT with Email Marketing

How To Implement AI in Email Marketing + Top Tools

How To Implement AI in Email Marketing + Top Tools

How to Create Custom Emails for WooCommerce + Templates

How to Create Custom Emails for WooCommerce + Templates

Email Marketing Strategy For Fashion Brands in 2023

Email Marketing Strategy For Fashion Brands in 2023

6 Ways to Improve Your eCommerce Emails in 2023

6 Ways to Improve Your eCommerce Emails in 2023

Email Marketing Best Practices for Pet Brands in 2023

Email Marketing Best Practices for Pet Brands in 2023

Upsell Emails Best Practices for eCommerce in 2023

Upsell Emails Best Practices for eCommerce in 2023

How to Build an Email Marketing Strategy for Beauty Brands in 2023

How to Build an Email Marketing Strategy for Beauty Brands in 2023

Email Marketing for Electronics and Gadgets Stores in 2023

Email Marketing for Electronics and Gadgets Stores in 2023

How to Segment Emails Based on Buyer Persona: Step By Step

How to Segment Emails Based on Buyer Persona: Step By Step

20+ Product Launch Email Subject Lines That Get Results

20+ Product Launch Email Subject Lines That Get Results

5 Steps to Improve Email Deliverability

5 Steps to Improve Email Deliverability

12 Best Email Marketing Campaigns to Try in 2023

12 Best Email Marketing Campaigns to Try in 2023

15 Best eCommerce Email Examples to Grow your Business

15 Best eCommerce Email Examples to Grow your Business

How to Create Personalized Emails for eCommerce

How to Create Personalized Emails for eCommerce

5 Must-Try Marketing Automation Tools for eCommerce in 2023

5 Must-Try Marketing Automation Tools for eCommerce in 2023

8 Email Automation Ideas for eCommerce Success

8 Email Automation Ideas for eCommerce Success

6 Best Triggered Email Examples for Your Automation

6 Best Triggered Email Examples for Your Automation

Email Clipping Explained: How to Avoid it & Improve Deliverability

Email Clipping Explained: How to Avoid it & Improve Deliverability

8 Email Marketing Examples for Food and Beverage Brands

8 Email Marketing Examples for Food and Beverage Brands

10 Best Email Marketing Automation Software for Business Growth

10 Best Email Marketing Automation Software for Business Growth

10 Best Types of Emails To Boost eCommerce Sales

10 Best Types of Emails To Boost eCommerce Sales

8 Marketing Automation Software for your Business

8 Marketing Automation Software for your Business

What is Omnichannel eCommerce Strategy & Examples for 2023

What is Omnichannel eCommerce Strategy & Examples for 2023

How to Use Email And SMS Marketing to Grow Your eCommerce Store

How to Use Email And SMS Marketing to Grow Your eCommerce Store

The Future of Social Commerce for Online Vendors

The Future of Social Commerce for Online Vendors

8 Steps to Build an eCommerce Marketing Plan in 2023

8 Steps to Build an eCommerce Marketing Plan in 2023

5 Powerful Email Sequences to Boost eCommerce Sales

5 Powerful Email Sequences to Boost eCommerce Sales

The Ultimate Guide to eCommerce Marketing Automation

The Ultimate Guide to eCommerce Marketing Automation

The Best Strategies to Improve Abandoned Cart SMS + Examples

The Best Strategies to Improve Abandoned Cart SMS + Examples

Abandoned Cart Text Messages For Shopify

Abandoned Cart Text Messages For Shopify

SMS Marketing Automation: Best Practices & Software

SMS Marketing Automation: Best Practices & Software

SMS Marketing Strategy: Examples & Best Practices

SMS Marketing Strategy: Examples & Best Practices

The 7 Best SMS Apps for Shopify in 2023

The 7 Best SMS Apps for Shopify in 2023

5 Essential Email Automation Tools for 2023

5 Essential Email Automation Tools for 2023

3 Ways To Unite Your Email & SMS Strategy in Sendlane

3 Ways To Unite Your Email & SMS Strategy in Sendlane

Thrive in a Recession: 3 Strategies for your Email and SMS Marketing

Thrive in a Recession: 3 Strategies for your Email and SMS Marketing

Introducing Sendlane’s Back-in-Stock Notifications

Introducing Sendlane’s Back-in-Stock Notifications

How To Choose The Best Email Marketing Software

How To Choose The Best Email Marketing Software

10 SMS Marketing Ideas to Boost eCommerce Sales

10 SMS Marketing Ideas to Boost eCommerce Sales

The 6 Best SMS Automation Software of 2023

The 6 Best SMS Automation Software of 2023

Top Cart Abandoned Rate Reasons & Statistics for 2023

Top Cart Abandoned Rate Reasons & Statistics for 2023

The 7 Best Alternatives to Mailchimp for 2023

The 7 Best Alternatives to Mailchimp for 2023

The 11 Best Practices for eCommerce Marketing Automation

The 11 Best Practices for eCommerce Marketing Automation

The 6 Best Email Marketing Software for B2C

The 6 Best Email Marketing Software for B2C

10+ Best SMS Templates To Grow Your eCommerce Store

10+ Best SMS Templates To Grow Your eCommerce Store

6 eCommerce Email Marketing Case Studies for 2023

6 eCommerce Email Marketing Case Studies for 2023

Our 2022 Year in Review!

Our 2022 Year in Review!

The 5 Best SMS Marketing Software Platforms

The 5 Best SMS Marketing Software Platforms

The Best Email Marketing Software For eCommerce in 2023

The Best Email Marketing Software For eCommerce in 2023

11 Best Email and SMS Marketing Platforms

11 Best Email and SMS Marketing Platforms

Abandoned Cart Email Flow: Steps and Best Practices

Abandoned Cart Email Flow: Steps and Best Practices

Shop Our Customers: The 2022 Holiday Gift Guide

Shop Our Customers: The 2022 Holiday Gift Guide

A SMS Marketing Guide for WooCommerce & Top Tools 

A SMS Marketing Guide for WooCommerce & Top Tools 

How to Make Your First Sale on Shopify in 2023

How to Make Your First Sale on Shopify in 2023

4 Essential SMS Marketing Trends to Try in 2023 

4 Essential SMS Marketing Trends to Try in 2023 

7 New Product Announcement Email Examples & Templates

7 New Product Announcement Email Examples & Templates

5 Tips to Create Conversion-Worthy Emails w/ The Template Center

5 Tips to Create Conversion-Worthy Emails w/ The Template Center

The Best Email Marketing Metrics for eCommerce in 2023

The Best Email Marketing Metrics for eCommerce in 2023

8 Ways to Boost Average Order Value + Examples

8 Ways to Boost Average Order Value + Examples

How to Implement an eCommerce Product Launch Strategy

How to Implement an eCommerce Product Launch Strategy

Out-of-The-Box Automation: Sendlane's New Pre-Built Funnels

Out-of-The-Box Automation: Sendlane's New Pre-Built Funnels

How to Manage Multiple eCommerce Stores in One Platform

How to Manage Multiple eCommerce Stores in One Platform

How Does Email Automation Work?

How Does Email Automation Work?

7 Effective eCommerce Customer Retention Strategies

7 Effective eCommerce Customer Retention Strategies

The 5 Best Email Apps for Shopify in 2023

The 5 Best Email Apps for Shopify in 2023

5 Best Email Marketing Tools for WooCommerce

5 Best Email Marketing Tools for WooCommerce

5 eCommerce Remarketing Strategies to Boost Sales

5 eCommerce Remarketing Strategies to Boost Sales

 6 Strategies to Nurture Leads Post Holiday Season

6 Strategies to Nurture Leads Post Holiday Season

A Complete Guide To SMS Marketing for BigCommerce

A Complete Guide To SMS Marketing for BigCommerce

The Best Email Marketing Software For BigCommerce

The Best Email Marketing Software For BigCommerce

How to Send Abandoned Cart Emails on WooCommerce + Conversion Tips

How to Send Abandoned Cart Emails on WooCommerce + Conversion Tips

6 Holiday Email and SMS Mistakes—and How to Avoid Them

6 Holiday Email and SMS Mistakes—and How to Avoid Them

10+ Abandoned Cart Text Message Examples & Templates

10+ Abandoned Cart Text Message Examples & Templates

10 Re-Engagement Email Examples to Win Back Customers (+ Subject Lines)

10 Re-Engagement Email Examples to Win Back Customers (+ Subject Lines)

16 Product Update Emails Examples (+ How To Guide for 2023)

16 Product Update Emails Examples (+ How To Guide for 2023)

12 Lead Nurturing Email Examples to Create a Winning Campaign

12 Lead Nurturing Email Examples to Create a Winning Campaign

11 SMS Examples to Sell More This Holiday Season

11 SMS Examples to Sell More This Holiday Season

The 5-Step eCommerce Holiday Marketing Prep-list

The 5-Step eCommerce Holiday Marketing Prep-list

The 5 Best Alternatives to Klaviyo for eCommerce

The 5 Best Alternatives to Klaviyo for eCommerce

How To Build An eCommerce Omnichannel Marketing Strategy

How To Build An eCommerce Omnichannel Marketing Strategy

Sendlane’s New Email Builder: Create Engaging & Personalized Emails Faster

Sendlane’s New Email Builder: Create Engaging & Personalized Emails Faster

4 Examples of Last Chance Email Subject Lines We Love

4 Examples of Last Chance Email Subject Lines We Love

Ultimate Guide to Browse Abandonment Emails: Definitions, Tactics, and Examples

Ultimate Guide to Browse Abandonment Emails: Definitions, Tactics, and Examples

Co-Creating Made Easy: Introducing New Roles & User Permissions

Co-Creating Made Easy: Introducing New Roles & User Permissions

7 Clever Ways to Ask and Increase Online Reviews 

7 Clever Ways to Ask and Increase Online Reviews 

Why Online Reviews Are Needed (And How to Get Started)

Why Online Reviews Are Needed (And How to Get Started)

Building a Customer Feedback Email Template (+ 7 Examples)

Building a Customer Feedback Email Template (+ 7 Examples)

Email Marketing Tips & Examples for Fashion Brands

Email Marketing Tips & Examples for Fashion Brands

5 Email Design Trends to Inspire You in 2023

5 Email Design Trends to Inspire You in 2023

6 Email Design Tips to Increase Engagement (and Conversions!) 

6 Email Design Tips to Increase Engagement (and Conversions!) 

6 Ways Email & SMS Are Changing The Customer Experience

6 Ways Email & SMS Are Changing The Customer Experience

7 Automation Ideas for BigCommerce Brands

7 Automation Ideas for BigCommerce Brands

11 Steps to Increase Your BigCommerce Store's Conversion Rate

11 Steps to Increase Your BigCommerce Store's Conversion Rate

Today's Best Web3 Opportunities for eCommerce Brands

Today's Best Web3 Opportunities for eCommerce Brands

5 Examples of Summer Email & SMS Campaigns To Increase Sales

5 Examples of Summer Email & SMS Campaigns To Increase Sales

How to Start an eCommerce Subscription Business in Six Steps (2023)

How to Start an eCommerce Subscription Business in Six Steps (2023)

Why Subscription eCommerce is Worth Trying (With 7 Examples)

Why Subscription eCommerce is Worth Trying (With 7 Examples)

Email and SMS Strategies for Successful Cause Marketing Campaigns on BigCommerce

Email and SMS Strategies for Successful Cause Marketing Campaigns on BigCommerce

5 Examples of Summer Email & SMS Campaigns To Increase Sales

5 Examples of Summer Email & SMS Campaigns To Increase Sales

How to Start an eCommerce Subscription Business in Six Steps (2023)

How to Start an eCommerce Subscription Business in Six Steps (2023)

Why Subscription eCommerce is Worth Trying (With 7 Examples)

Why Subscription eCommerce is Worth Trying (With 7 Examples)

Email and SMS Strategies for Successful Cause Marketing Campaigns on BigCommerce

Email and SMS Strategies for Successful Cause Marketing Campaigns on BigCommerce

How BigCommerce Merchants Can Maximize Their Loyalty Program

How BigCommerce Merchants Can Maximize Their Loyalty Program

4 Ways To Boost Customer Retention with Email Marketing

4 Ways To Boost Customer Retention with Email Marketing

5 Ways to Optimize Your CX w/ Deep-Data for BigCommerce

5 Ways to Optimize Your CX w/ Deep-Data for BigCommerce

5 Steps to Developing Brand Awareness in Email & SMS Marketing

5 Steps to Developing Brand Awareness in Email & SMS Marketing

5 Ways Data Feed Management Unlocks Omnichannel Success

5 Ways Data Feed Management Unlocks Omnichannel Success

How Can Marketing Automation Help Your BigCommerce Web Store?

How Can Marketing Automation Help Your BigCommerce Web Store?

How to Maximize Email Marketing for Your Dropshipping Business

How to Maximize Email Marketing for Your Dropshipping Business

Deep-Data for BigCommerce: Drive More Sales w/ Email & SMS

Deep-Data for BigCommerce: Drive More Sales w/ Email & SMS

4 Creative SMS Marketing Campaigns to Inspire You

4 Creative SMS Marketing Campaigns to Inspire You

Top 12 BigCommerce Apps That Increase Store Traffic

Top 12 BigCommerce Apps That Increase Store Traffic

5 SMS Marketing Strategies for Flawless Customer Service

5 SMS Marketing Strategies for Flawless Customer Service

6 BigCommerce Apps for Your Multi-storefront Tech Stack

6 BigCommerce Apps for Your Multi-storefront Tech Stack

5 Best SMS Marketing Examples for eCommerce That We Love

5 Best SMS Marketing Examples for eCommerce That We Love

How To Use BigCommerce To Sell CBD Online?

How To Use BigCommerce To Sell CBD Online?

5 Reasons Why Email Marketing Is Important For eCommerce

5 Reasons Why Email Marketing Is Important For eCommerce

eCommerce Automation: Benefits, Strategies & Examples

eCommerce Automation: Benefits, Strategies & Examples

Top 10 Tips for Effective SMS Marketing

Top 10 Tips for Effective SMS Marketing

5 Tried & Tested Ways to Increase Sales on Shopify

5 Tried & Tested Ways to Increase Sales on Shopify

4 Essential eCommerce Marketing Trends for 2023

4 Essential eCommerce Marketing Trends for 2023

Marketing Automation: What it is, Examples & Best Practices

Marketing Automation: What it is, Examples & Best Practices

7 Strategies to Kickstart Your SMS Marketing for Shopify Stores

7 Strategies to Kickstart Your SMS Marketing for Shopify Stores

10 Clever eCommerce Marketing Strategies to try in 2023

10 Clever eCommerce Marketing Strategies to try in 2023

Best Subject Lines for Abandoned Cart Emails

Best Subject Lines for Abandoned Cart Emails

8 SMS Marketing Benefits & Tips

8 SMS Marketing Benefits & Tips

The New Sendlane SMS/MMS Marketing (+ 8 Best Practices)

The New Sendlane SMS/MMS Marketing (+ 8 Best Practices)

Six Effortless Ways to Grow Your SMS Marketing List 

Six Effortless Ways to Grow Your SMS Marketing List 

10 Abandoned Cart Email Templates To Help Bring Customers Back

10 Abandoned Cart Email Templates To Help Bring Customers Back

12 Strategies to Increase CLTV with Email Marketing

12 Strategies to Increase CLTV with Email Marketing

eCommerce Automation: How to Streamline Your eCommerce Store

eCommerce Automation: How to Streamline Your eCommerce Store

How to Use Sendlane's API v.2 & Custom Integrations

How to Use Sendlane's API v.2 & Custom Integrations

 Our 2021 Year in Review!

Our 2021 Year in Review!

Sendlane + Justuno: Drive More Conversions with Custom Opt-Ins

Sendlane + Justuno: Drive More Conversions with Custom Opt-Ins

The 8-Part BigCommerce Store Launch Preplist

The 8-Part BigCommerce Store Launch Preplist

Lists v. Tags v. Segments: When, How & Why to Use Them

Lists v. Tags v. Segments: When, How & Why to Use Them

7 Tips to Drive Last Minute Christmas Sales Through Email

7 Tips to Drive Last Minute Christmas Sales Through Email

How Shopify Stores Boost Their AOV with Post-purchase Upsells

How Shopify Stores Boost Their AOV with Post-purchase Upsells

​​How to Leverage UGC in eCommerce Marketing (+ Examples)

​​How to Leverage UGC in eCommerce Marketing (+ Examples)

An 8-Step Prep-list for Launching a New WooCommerce Store

An 8-Step Prep-list for Launching a New WooCommerce Store

7 Ways to Leverage Social Media to Grow Your eCom Email List

7 Ways to Leverage Social Media to Grow Your eCom Email List

6 Email Subject Line Best Practices for eCommerce in 2023

6 Email Subject Line Best Practices for eCommerce in 2023

The 9-Step Guide to Launching a New Shopify Store

The 9-Step Guide to Launching a New Shopify Store

9 Ways to Grow Your Email List in Sendlane as a Digital Retailer

9 Ways to Grow Your Email List in Sendlane as a Digital Retailer

 Your BFCM Email Marketing Strategy (Timing, Cadence, and Copy)

Your BFCM Email Marketing Strategy (Timing, Cadence, and Copy)

9 Best Practices for Writing Effective SMS Campaigns

9 Best Practices for Writing Effective SMS Campaigns

6 Best Ways to Manage Contacts Inside Sendlane Audience

6 Best Ways to Manage Contacts Inside Sendlane Audience

How to Create an eCommerce Cross-Channel Marketing Strategy

How to Create an eCommerce Cross-Channel Marketing Strategy

5 Abandoned Cart Emails & How to Make Them Work

5 Abandoned Cart Emails & How to Make Them Work

11 Easy Ways to Make Your SMS Marketing More Powerful

11 Easy Ways to Make Your SMS Marketing More Powerful

5 Artificial Intelligence Use Cases in Email Marketing for 2023

5 Artificial Intelligence Use Cases in Email Marketing for 2023

5 Examples of Simple & Effective Email Marketing Campaigns

5 Examples of Simple & Effective Email Marketing Campaigns

How to Upsell & Cross-sell Customers: 4 Ways to Boost Sales

How to Upsell & Cross-sell Customers: 4 Ways to Boost Sales

The Ultimate Guide to Email Marketing Tagging

The Ultimate Guide to Email Marketing Tagging

The New Sendlane Audience: A 360-Degree View of Customer Data

The New Sendlane Audience: A 360-Degree View of Customer Data

We’ve Raised $20M! Announcing Sendlane’s Official Series A! 

We’ve Raised $20M! Announcing Sendlane’s Official Series A! 

The 3 Top Revenue-Generating Automations to Build in Sendlane

The 3 Top Revenue-Generating Automations to Build in Sendlane

What to Actually Do as an Email Marketer for IOS 15

What to Actually Do as an Email Marketer for IOS 15

The eCommerce Explosion: Stats to Drive Growth in 2021

The eCommerce Explosion: Stats to Drive Growth in 2021

8 eCommerce Email Marketing Campaigns To Increase ROI

8 eCommerce Email Marketing Campaigns To Increase ROI

7 Tips for Creating Dynamic Abandoned Cart Emails for Shopify

7 Tips for Creating Dynamic Abandoned Cart Emails for Shopify

The Top 3 Ways to Generate Revenue Using Sendlane

The Top 3 Ways to Generate Revenue Using Sendlane

Omnichannel Marketing: 5 Strategies to Drive Growth in 2021

Omnichannel Marketing: 5 Strategies to Drive Growth in 2021

6 Ways to Use Sendlane Campaigns to Increase Email ROI

6 Ways to Use Sendlane Campaigns to Increase Email ROI

5 Promotional Email Examples to Inspire Your Next Campaign

5 Promotional Email Examples to Inspire Your Next Campaign

5 Ways to Retarget Shoppers w/ Sendlane's FB Audience Integration

5 Ways to Retarget Shoppers w/ Sendlane's FB Audience Integration

Buyer Persona For eCommerce: How To Identify It + Examples

Buyer Persona For eCommerce: How To Identify It + Examples

8 Best Ways to Segment Your Contacts in Sendlane

8 Best Ways to Segment Your Contacts in Sendlane

Sendlane Beacon: 5 Best Practices for Website Tracking

Sendlane Beacon: 5 Best Practices for Website Tracking

8 Tactics for a Great Digital Customer Experience Strategy

8 Tactics for a Great Digital Customer Experience Strategy

3 Pro Tips to Optimize Your Emails Using Sendlane Experiments

3 Pro Tips to Optimize Your Emails Using Sendlane Experiments

A Tour of Sendlane Automations

A Tour of Sendlane Automations

How to Deliver Amazing Customer Experiences with Sendlane’s WooCommerce Integration

How to Deliver Amazing Customer Experiences with Sendlane’s WooCommerce Integration

How to Turn First-Time Shoppers into Repeat Customers with Sendlane’s Miva Integration

How to Turn First-Time Shoppers into Repeat Customers with Sendlane’s Miva Integration

8 Email Acquisition Strategies For Growing Your Email List

8 Email Acquisition Strategies For Growing Your Email List

3 Tips to Boost eCommerce Sales and ROI with Sendlane’s ClickBank Integration

3 Tips to Boost eCommerce Sales and ROI with Sendlane’s ClickBank Integration

How to Design and Optimize Your eCommerce Checkout Flow

How to Design and Optimize Your eCommerce Checkout Flow

4 Ways to Use Sendlane's Shopify Integration to Deliver Personalized Customer Experiences

4 Ways to Use Sendlane's Shopify Integration to Deliver Personalized Customer Experiences

How to Use Email Coupons to Drive Sales (Best Practices & Examples)

How to Use Email Coupons to Drive Sales (Best Practices & Examples)

3 Outstanding Customer Loyalty Programs & What You Can Learn From Them

3 Outstanding Customer Loyalty Programs & What You Can Learn From Them

How to Map The Buyer's Journey Through Email to Sell More Effectively

How to Map The Buyer's Journey Through Email to Sell More Effectively

Customer Education Is The Lead Nurturing Tactic Your Emails Are (Probably) Missing

Customer Education Is The Lead Nurturing Tactic Your Emails Are (Probably) Missing

4 Ways to Reduce Your Shopping Cart Abandonment Flow

4 Ways to Reduce Your Shopping Cart Abandonment Flow

5 Automated Email Workflows for eCommerce To Boost ROI

5 Automated Email Workflows for eCommerce To Boost ROI

Our 2020 Year in Review!

Our 2020 Year in Review!

The Future of eCommerce: Trends to Drive Growth in 2021

The Future of eCommerce: Trends to Drive Growth in 2021

How to Maximize Conversions With Multivariate Testing

How to Maximize Conversions With Multivariate Testing

5 Emails for Your Post-Purchase Automation (+ Examples)

5 Emails for Your Post-Purchase Automation (+ Examples)

10 Black Friday & Cyber Monday Email Marketing Examples

10 Black Friday & Cyber Monday Email Marketing Examples

How to Leverage Campaign Reporting in Sendlane to Boost Engagement

How to Leverage Campaign Reporting in Sendlane to Boost Engagement

3 Essential Customer Data-Centric KPIs Your eCommerce Store Needs

3 Essential Customer Data-Centric KPIs Your eCommerce Store Needs

An Insider's Look at Sendlane's New Dashboard Analytics

An Insider's Look at Sendlane's New Dashboard Analytics

7 Essential Segments for eCommerce Holiday Marketing in 2020

7 Essential Segments for eCommerce Holiday Marketing in 2020

How to Drive More Sales with Number of Orders Segments in Sendlane

How to Drive More Sales with Number of Orders Segments in Sendlane

10 Simple Ways to Optimize Your Checkout Process

10 Simple Ways to Optimize Your Checkout Process

3 Strategies to Convert Traffic into Leads Before Cyber Monday

3 Strategies to Convert Traffic into Leads Before Cyber Monday

Convert New Subscribers into Paying Customers Using Sendlane's Intelligent Pop-Ups

Convert New Subscribers into Paying Customers Using Sendlane's Intelligent Pop-Ups

5 Emails For Your Abandoned Cart Funnel That'll Recover Sales

5 Emails For Your Abandoned Cart Funnel That'll Recover Sales

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