Introducing: Sendlane Forms

5 Mar
Introducing: Sendlane Forms

Imagine if you could create a direct lead funnel from your website to your email and SMS lists.

But not just any funnel. One that brings in allll the juicy data you need to fuel a successful marketing campaign. Not just a customer's name and email address… but their birthday, phone number, or even their gender. 

It's the data that can make a good campaign a great one. But it also requires the right toolkit to collect that data and funnel it back into your database. 

Well, marketers—the wait for the perfect tool is over. Introducing: Sendlane Forms. 🎉

We have taken all the best bits of a form that our customers love (like customization, design, and no-code integration) and joined it with elements we know your customers will love. Thanks to features like multi-step forms, advanced targeting, and pre-built layouts, you can now create beautiful forms that appear at the right time to boost conversions. 

Let’s take a closer look at what sets our forms apart and how they will help your eCommerce store grow your customer base and collect gold (data) to maximize revenue👇

Gather the Right Customer Data to Sell More Products

Every customer has different needs. But with Sendlane Forms—we've got you covered. 

Grab more customer attention with formats like: 

  • Inline forms. A perpetual form that doesn't move, even when a customer scrolls. This type of form is strategically placed at your footer or dedicated page where users can sign up for your newsletter.
  • Pop-ups. Trigger intelligent pop-up forms to appear once a customer has been on your website for a specified amount of time. Studies show conversions more than double when a pop-up appears after 30 seconds, so these forms are the perfect way to capitalize on your customer's attention!
  • Banners. A form fixed to a part of a webpage (like the top or the bottom) and moves as your customers scroll. 

Research suggests using multiple types of signup forms work better than relying on one. So, you can use a mix of these formats to grab a visitor's interest and boost the chances of them handing over their contact information. 

Create Branded Forms in Minutes—No Design Degree or Heavy Coding Needed

Build out customizable questionnaires and form fields and get the data that matters to your marketing team. 

Use formats like drop-downs, checkboxes, and radio button selections to make forms more interactive and fun. You can even find out your audience's gender, skin type, birthday (+ lots more) to truly get to know them. This data will become the perfect foundation to segment your audience and create personalized, targeted campaigns that resonate. 

Sendlane's drag-and-drop builder also has tools to make sure every form aligns with your brand, like: 

  • Space to add branded logos, colors, and fonts
  • Addition of up to five text boxes to collect customer data
  • Font colors, family, size, weight, style, letter spacing, and line height
  • Custom CSS for any extra modifications (Coming soon)
Sendlane forms settings

And if your customers are spread out across the globe, you can even set time zones and specific dates with intuitive drop-downs and selectors. This is super handy for certain campaigns with limited-time discounts or offers (hello holidays!) to capture more leads 👌 

A Seamless Publish For You—A Seamless Opt-in For Them

Not all of us know how to code. And even if we do, it takes a lot of time to build an opt-in form from scratch for your website.

That's why every form can be added to your website with a no-code installation. 

The process is simple. First, pick from our selection of pre-built layouts for mobile and web. Just find one you like and use the drag-and-drop editor to customize everything from images and fonts to CTAs and form boxes. 

When you are happy with how it looks, the form builder will generate your installation code for you to add to your website. 

Sendlane forms installation code


When the code is imported into your website, it'll transform into something like this: 

Sendlane forms example

Don't worry about permissions—we've got you covered. Every form in the library ticks all the (legal) boxes with built-in compliance and includes a link for your customer to read.

And, despite what you might think… asking for more information from your target audience can pay off. So, we've made sure you can do just that using multi-step forms.

This format splits fields into different sections, so your customers aren't overwhelmed when you ask for more than their email address. In a Venture Harbour study, a company split a whopping 30 form fields across a four-step form—and it converted at a whopping 53%.


Well, this tactic collects more information from your customers and supercharges the data kept in your email list to use for segmentation. We're talkin' emails, phone numbers, and other information like birthdays and interests from your customers.

Sendlane forms
To recreate the phone image in our builder, use a transparent (or no color) background for the pop-up—Full screen image backgrounds coming soon!

And when it's time to hit their inbox with a marketing message—it'll be hyper-personalized thanks to these extra deets! 

Target Users with Personalized Forms to Maximize Conversions

Utilize advanced targeting rules to show up when and where it matters most and convert more visitors.

Run multiple forms all at once to supercharge your growth strategies. Think of it as testing for every form on your website—at scale. Thanks to the detailed dashboard, you can track impressions, click-through rates (CTR), email conversions, SMS conversions, and even form lifetime value (LTV).

Sendlane personalized forms

These in-depth metrics will uncover real-time patterns in customer behavior and help you learn what ingredients—like design, form type, and triggers—lead to the most conversions. You can then use these ingredients to create better forms, collect more customer information, and ultimately—drive more sales 💰

But… we didn't stop there. 

We also added triggers like time delays and exit intent so customers will see your form at just the right time. We have even built a function so your form will appear on the customer's screen if they scroll down a certain % of the page, click a certain URL, or browse from a specific location. 

All of these small (but mighty!) features mean your forms will appear at the perfect time and push your audience to convert. 

Drive More List Signups with Sendlane Forms

Forms are the bread and butter of any marketing campaign. 

They are the perfect tool to collect customer information like names and email addresses, but to get the good data like birthdays, genders, and interests—you gotta dig a little deeper! 

With Sendlane Forms, you can do just that. Use features like multi-step forms, custom formats, and personalized triggers so every form hits the customer at the right time and the right place on your website. Their information will be funneled straight to your Sendlane dashboard to use in email and SMS campaigns and drive customers to your checkout. 

Oh, and did we mention Sendlane Forms is free for all users? 🥳 

Sign up for a 60-day free trial and use Sendlane’s forms to collect more data and drive sales today!

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