Journal

10+ Abandoned Cart Text Message Examples & Templates

5 Oct
2022
10+ Abandoned Cart Text Message Examples & Templates

You already know SMS recovers lost sales.

What you don’t know is how to write to encourage customers to give their abandoned items a second look.

Great abandoned cart messages that complete transactions boil down to three things: persuasion, irresistible incentives, and timing.  

Here are 10 abandoned cart text message examples that tick all the boxes.

Why Send Abandoned Cart SMS? 

69.99% of online shopping carts are abandoned

This means that for every 1000 customers, 700 customers leave without buying. 

Assuming you have an average order of $50, that’s at least $35,000 worth of monthly sales going down the drain! 

There are multiple reasons shoppers abandon carts, and each requires a specific solution to tackle it. You probably wouldn't use the same strategy to combat online window shoppers and customers concerned about shipping costs, for instance.

Fortunately, it is possible to recover a portion of your lost sales. And it’s through an underutilized channel: abandoned cart text marketing.

Cart abandonment text messages are a series of SMS sent to customers who left a website without completing an order.

So, why should you send abandoned cart SMS messages?

With the average American checking their phone once every four minutes, your customers are more likely to notice a text message than other communication channels. 

SMS also boasts a six to eight times higher engagement rate than email, wildly increasing your odds of capturing lost revenue.

Elements of an Abandoned Cart SMS

Customers ignore text messages that serve zero value. 

On the other hand, persuasive text messages with attractive incentives win them over instantly.

Here are six important elements to include in your abandoned cart SMS text messages.

1. Shoppers Name

This is just like how you’d greet customers in your abandoned cart email lines

Address shoppers by their first name in your abandoned cart SMS. Never skip this first step when creating a personalized experience.

It adds a friendly touch to bland promotional messages.  

2. Product Name

Abandoned cart text messages are sent after a customer leaves a website.  

This can be anywhere from 30 minutes to a few hours. Because of this, customers tend to forget what they wanted to buy in the first place.  

Ensure that your SMS features your product name front and center for a quick refresher! 

3. URL

The URL link directs customers to the checkout page, often with their products in the cart.  

Tip: use a custom link with your store or domain name to boost clicks and brand consistency across channels.

4. Discount 

Discount codes sweeten the pot, especially for customers who abandoned their carts due to unexpected checkout charges (e.g., high shipping costs). 

Not a fan of discounts? Offer free shipping or exclusive freebies.

Tip: embed a coupon code in the checkout page to minimize friction. When a brand directed customers to a checkout page with an embedded discount code, it improved its conversion rate by 12%.

5. CTA 

The call to action (CTA) pushes customers to take immediate action.  

Compare the following two CTAs: 

A)“Get [Product] today before it runs out of stock.” 

B) “[Product] is running out of stock.”

Version A shows a clear call to action—it tells you exactly what to do. 

Version B, however, is ambiguous. It fails to lay out the next step, causing confusion to shoppers.

6. Time Sensitivity 

69% of millennials experience the fear of missing out (FOMO). 

This is huge, considering this demographic makes up most of our online shoppers today.

In your abandoned cart text messages, pair your incentives with a short expiration date to nudge customers further down the funnel.

//[inject:ad-demo]

Abandoned Cart Text Examples

Cart abandonment text messages are quite similar to the abandoned cart email examples you discovered online. 

Both channels' promotional messages include clear copy, a hard-to-miss CTA, and a dash of persuasion. 

Here are five effective abandoned cart text message examples that fit the bill, along with a brief explanation on why they work.

Action-Oriented

example of action oriented sms

Here's an example of how to get an abandoned cart recovery SMS open quickly. 

The one-liner (“you left a few items behind”) continues where the customer left off, while the next sentence (“we’ve saved your cart”) fosters trust. 

The message then ends off with a cart expiration to entice customers to complete the purchase. 

Discount Code

example of how to use a discount code in SMS

Everyone appreciates a great deal. 

Here we have a 10% discount that speaks to the shoppers’ desire to save money. 

Also, note how the one-click checkout adds an extra layer of convenience. No doubt shoppers preferring a fuss-free online experience will complete the transaction.

Product-Focused

example of product-focused sms

Fear-based marketing doesn’t always work, but it is effective if you sell exclusive products in limited stock. 

In this example, the words “selling fast” and “avoid disappointment” stop shoppers in their tracks and compel them to click the checkout button.

Two-Way Conversations

example of using two-way conversation in SMS

One trick to win customers is creating a positive environment. 

Note how the message above adds a personal touch. It makes the customer feel like a personal concierge is helping them along the way.

Note again how it boosts credibility by mentioning its brand name.

Tip: jot down the most common concerns you receive from this SMS, and address them in your product or FAQ page. This boosts conversions on your website right off the bat and takes the weight off your support team’s shoulder.  

Limited Time Offer

how to push limited time offer via sms

The uppercase “FREE” jumps out at shoppers and compels them to read the SMS further. 

The message then ends with power words (“special offer” and “expires in 3 days”), motivating them to return to the store.

SMS Text Message Templates

Below are five abandoned cart SMS reminder templates for different tones, events, and occasions. Use them as it is or edit them to suit your needs.

Abandoned Cart Template with Attractive Discount

Hi [Name], you left [product] in your cart. Check out your items today and save up to 30%: bit.ly/IYEB Reply stop to opt out

Black Friday Abandoned Cart Template

Hi [Name]! BF is ending in 3 days. Check out now with 15% discount: bit.ly/IYEB Reply stop to opt out

Friendly Abandoned Cart Template 

You’re in luck, [Name]! The [product] that you got your eye on just got a lower price. Activate your 15% discount code here: bit.ly/IYEB Reply stop to opt out

Humorous Abandoned Cart Template

Going once, going twice, and SOLD! We’re kidding, [Name]. We’ve reserved your items in your cart because you’re one of our favs. Check out now: bit.ly/IYEB Reply Go Away to opt out

Short and Sweet Abandoned Cart Template

Hey [Name], you didn’t finish checking out. Complete your purchase now: bit.ly/IYEB Reply stop to opt out

//[inject:ad-ebook-sms-marketing]

Abandoned Cart SMS Summary 

69.99% of online shopping carts are abandoned. 

That’s a lot of money left on the table.

Fortunately, you can recover a portion of this lost sales with abandoned cart text messages.

Let’s illustrate this with an example.

Suppose you run multiple eCommerce businesses on Shopify. 

You might add SMS into your existing Shopify abandoned cart emails funnel via Sendlane (fun fact #1: our tool lets you connect multiple stores in a single account).

SMS reaches cart abandoners where they’re active the most. You have a much higher chance of (re)capturing their attention and winning back revenue. 

When Grey Ghost Gear set up its email campaigns on Sendlane (including an abandonment cart automation strategy), its revenue rose from 1.8% to 34%

Imagine what your online store can achieve when you add cart abandonment messages into the mix.

Unified SMS & Email Marketing 

The more digital touch points there are in a customer’s journey, the more likely a brand stays on top of mind. 

Unite your email and SMS in a single cart abandonment flow strategy via Sendlane. Our tool helps you deliver exceptional customer experience through emails and SMS under one roof. 

When sending abandoned cart SMS, you’ll want to add a conditional split for Desktop devices. If the shopper is browsing on mobile, the SMS will help target them better!

Respond to customers' questions directly via the Two-Way Reply Center. This lets you support customers and overcome potential objections on the spot.

The recent chat history goes back to 30 days, so you never have to worry about missing context when assisting customers.

Determine ROI via the cross-channel analytics dashboard and individual campaign reporting. 

Sendlane provides deep insights into your open rates, click rates, and attributed revenue for each campaign. You can quickly identify common themes that attract sales and uncover hidden revenue opportunities with zero guesswork. 

Sendlane also boasts top-notch deliverability, increasing more emails landing in inboxes, and ultimately, click-through rate and revenue. 

Our tool never uses a third-party platform to deliver your emails and SMS messages. We own our infrastructure to maintain a quality sender reputation and maximize deliverability rate for your eCommerce sites and online stores.

We also offer 24/7/365 support with a real CS specialist within 30 seconds or less

Yes, even for trial users!

Start your free Sendlane 14-day trial to recover abandoned carts and improve conversion rates today.

Abandoned Cart SMS FAQs

Why does shopping cart abandonment happen?
How to avoid shopping cart abandonment?
What is the best SMS app for eCommerce?
What's the best channel for reducing shopping cart abandonment?

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