The 5 Best Email Apps for Shopify in 2023

19 Oct
The 5 Best Email Apps for Shopify in 2023

Email marketing is one of the best ways to reach customers and drive online sales.

In fact, research shows over 50% of consumers make at least one purchase from marketing emails every month!

Finding the right email marketing solution for your eCommerce business can be challenging, especially when there are so many options to choose from.

In this post, we’ve compiled a list of the best email apps for Shopify to help you send high-converting, personalized emails for your business.

Why you should integrate email with your Shopify store

We know email marketing offers amazing benefits for your eCommerce store.

Email is one of the most popular digital marketing channels worldwide, delivers sky-high ROI, and helps build strong customer relationships with personalized messaging.

But is it worth adding another app to your existing tech stack?

Totally! If it integrates seamlessly with your Shopify store.

An email app that integrates with your store eliminates the headache of switching between different interfaces and constantly exporting and importing data.

Plus, you get to use that data to trigger automations, create targeted segments and send more relevant emails!

Let’s dive into our top picks for Shopify email apps you can use to boost online sales.

1. Sendlane

Sendlane is one of the best email apps for Shopify.

It’s ideal for online stores looking for a powerful, multi-channel marketing solution to drive revenue and engage customers.

The one-click deep-data integration lets you seamlessly connect your Shopify store in minutes. You can also unite multiple Shopify stores under one roof and manage them all from one place.

Use real-time store data to send dynamic emails, trigger behavior-based automations, track in-depth analytics, and create hyper-targeted segments that maximize sales and ROI.

App highlights

  • Multi-store integration: Sync contacts, analyze data and manage communications for an unlimited number of Shopify stores from one Sendlane account.
  • World-class customer support: Sendlane offers 24/7/365 live chat support with an incredibly fast response time of 30 seconds or less.
  • Simple, user-friendly interface: Sendlane is super easy to use with a navigable UI, a visual dashboard, and a powerful yet beginner-friendly email editor.
  • Top-notch deliverability: Unlike most other ESPs, Sendlane owns its deliverability infrastructure. This means your emails land exactly where they’re supposed to.
  • SMS/MMS marketing: Use multi-channel marketing and boost your email campaigns by adding personalized SMS/MMS into your automations.
  • Multivariate testing: A/B testing who? Sendlane Experiments lets you test various elements in up to 4 email versions at a time to find the winning combo.

Sendlane also offers many eCommerce-specific features to help Shopify stores maximize revenue and send highly effective emails.

Let’s take a look at them below.

Create dynamic cart abandonment emails

You know what makes abandoned cart emails more appealing? Photos and details about the abandoned products.

With Sendlane, you don’t have to add any product details manually. Simply add the dynamic abandoned cart block to your email and weave the email into your automation funnel.

The dynamic block will automatically pull product data from your store, including photos, titles, and prices. So, whenever customers abandon their cart and receive the email, they’ll see the exact items they left in their cart!

Import Shopify products into your emails

Another dynamic block you can add to your emails is the product picker block.

This block will automatically pull product data from your Shopify store to help you create personalized product recommendation emails.

Instead of manually uploading product images and entering details, simply add the product code and let the dynamic block do the heavy lifting!

Track deep data analytics pulled from your store

The Sendlane x Shopify integration gives you access to 100+ data points on your store and customers so you can always stay updated.

Which products are doing well? Which pages are customers visiting the most? Which marketing campaigns are bringing in the most dollars?

You can track website activity, customer LTV, purchase behavior, total revenue, and more. Plus, real-time analytics and visual reports make data-driven decisions easier than ever.

Get granular with multivariable segmentation

What’s better than tracking in-depth data? Using that data to create laser-focused campaigns and hyper-targeted segments.

And that’s exactly what you can do in Sendlane.

Leverage deep data from your Shopify store to create granular customer segments based on multiple variables. Want to reach millennial women who bought 3+ potted plants from your store? Easy-peasy!

Want those products to be purchased in the last 30 days? Sure thing! 

What it doesn’t offer

  • No mobile app: Sendlane is only available on desktop. This means you cannot send and manage emails on the go via a mobile app.
  • No multi-language support: Sendlane does not support multiple languages. The platform is currently only available in English.

Pricing and plans

Sendlane offers a 60-day free trial with full access to all features (including SMS), as long as you stick to 500 sends, 50 SMS credits, and 100 contacts. There’s no credit card required to sign up for the trial!

When you’re ready for an upgrade, choose from the following plans:

  • Growth Plans: Start at $100/month for up to 5,000 contacts. You get access to all features, our all-star Product Support Team, the SMS subscription add-on, and access to eCommerce Academy — Email Marketing Basics & SMS Marketing Basics online courses.
  • Pro Plans: Start at $660/month for up to 50,000 contacts. You get access to everything in the Growth plan, plus custom onboarding, access to our Customer Success Team, monthly program reviews, and access to eCommerce Academy — Email Marketing Basics, Novice, and Intermediate, and SMS Marketing Basics online courses.


2. Campaign Monitor

Campaign Monitor is a popular email marketing software that caters to eCommerce, media, and tech companies. It’s straightforward, which makes it a good choice if you’re looking for a powerful yet minimalist email app for your Shopify store.

App highlights

  • Beginner-friendly: Campaign Monitor has a clean UI that’s easy to use for all kinds of Shopify store owners — beginners to experts.
  • HTML email builder: Create your own emails from scratch using custom HTML code.
  • Stunning templates: The email app offers hundreds of beautiful email templates for both transactional and marketing purposes.
  • Visual customer journey builder: The email app makes it easy to set up automations and customer journeys using a visual builder.

What it doesn’t offer

  • No free trial: Campaign Monitor does not offer a free trial with all features. Instead, you can create a limited free account to send emails to only up to five subscribers.
  • Email-only support: The platform only offers email support in the first two tiers. Phone support is only available in the Premium plan.
  • Limited email testing: The platform offers A/B testing, but you can only test up to two email versions at a time.

Pricing and plans

Campaign Monitor offers flexible pricing plans that scale with your needs.

There’s no free trial available to help you test all the features, but you can sign up for a free plan that lets you send emails to up to five subscribers.

Choose from the following paid plans for up to 500 contacts:

  • Basic: Starts from $9/month. Includes up to 2,500 email sends and key features like custom templates, dynamic content, and real-time analytics.
  • Unlimited: Starts at $29/month. Includes unlimited email sends, priority email support, and several other features.
  • Premier: Starts at $149/month. Comes with phone support and full features, including send-time optimization, advanced link tracking, and email section locking.

All plans scale with the number of contacts you have. If you exceed the send limit, you can pay for the extra emails or upgrade to a premium account.

Campaign Monitor also offers a pay-per-campaign plan for occasional senders. Skip the monthly subscription and send emails at $5/campaign and 1¢/recipient.

Note: SMS is US-only. Contact the sales team for pricing details.

3. Klaviyo

Klaviyo is an advanced email marketing app designed for eCommerce businesses. It specializes in data-driven marketing with a unique dashboard and features like predictive analytics, benchmarks, and personalized recommendations.

App highlights

  • 100+ templates for email and more: Access dozens of customizable templates for emails, forms, automations, and SMS.
  • Dynamic product feed: Send more product recommendation emails using dynamic, behavior-based content blocks.
  • AI subject line assistant: Craft the perfect subject line with personalized, AI-powered recommendations.

What it doesn’t offer

  • No social media retargeting: Klaviyo only offers email and SMS marketing and doesn’t support social media features like creating Facebook Custom Audiences.
  • Steep learning curve: The email app offers many features, but it can be difficult to get used to the data-driven dashboard and interface initially.

Pricing and plans

Klaviyo offers a free plan instead of a free trial.

The free plan comes with all features but limits you to only 250 contacts, 500 monthly email sends, and 150 monthly SMS/MMS sends.

When it’s time to upgrade, choose from two paid plans:

  • Email: Starts at $20/month for up to 500 contacts. Includes all features, up to 5,000 email sends, 150 monthly SMS/MMS credits, and email and chat support.
  • Email and SMS: Starts at $35/month for up to 500 contacts. Includes all features, up to 5,000 email sends, 1,250 monthly SMS/MMS credits, and email and chat support.

Both plans increase in price, and email sends limit with your number of contacts.

4. Drip

Drip is another email app built specifically for eCommerce. The platform integrates seamlessly with Shopify and helps online businesses engage customers and drive revenue with automated email and SMS campaigns.

App highlights

  • Advanced split testing: Test multiple automation workflows to experiment with varying marketing tactics like discounts and retargeting.
  • Behavioral automation triggers: Launch automated email and SMS campaigns based on specific subscriber behavior and actions.
  • Smart recommendations: Drip provides marketers with tailored benchmarks and in-app guidance to improve their marketing efforts.

What it doesn’t offer

  • Limited templates: Drip’s template library only has a handful of options, and finding an email template that fits your niche can be challenging.
  • Can be buggy: Users frequently report bugs in the email editor and the app when using certain browsers.
  • No SMS marketing: Drip only offers email marketing, which is a limitation considering that most of the other tools on this list support email and SMS.

Pricing and plans

Drip offers the simplest pricing of all email apps on this list.

They only offer one paid plan, which increases in price as you scale your business and grow your email list.

Drip’s pricing starts at $39/month for up to 2,500 contacts. The plan includes all features and unlimited emails.

You can also sign up for a 14-day free trial to test the features, but you won’t be able to send unlimited emails during this period.

5. Omnisend

Omnisend is a popular email app built specifically for Shopify and other online stores. The platform offers omnichannel marketing, including email, SMS, ads, web push notifications, and social media to help eCommerce businesses drive more revenue.

App highlights

  • Custom pop-ups and landing pages: Omnisend lets you create gamified opt-in forms and landing pages to capture leads easily.
  • Omnichannel experiences: The eCommerce email app lets you run campaigns across multiple channels like email, SMS, digital ads, and social media.
  • Pre-built workflows for eCommerce: Create automations for your Shopify business faster with ready-made workflows designed specifically for online stores.

What it doesn’t offer

  • Limited templates: Omnisend only offers a few ready-made templates as compared to other email apps for Shopify.
  • No multi-language support: Omnisend’s platform is currently only available in English.
  • Low deliverability rates: The platform regularly receives negative reviews and complaints about its poor deliverability.

Pricing and plans

Omnisend offers a robust free plan with all features except priority support and advanced analytics. You just need to stick to 250 contacts and 500 emails per month.

Here are the paid plans you can upgrade to as you scale:

  • Standard: Starts from $16/month for up to 500 contacts and scales as you go. Includes all features and 24/7 live support.
  • Pro: Starts at $59/month for up to 500 contacts and scales as you go. Includes all features, 24/7 live support, SMS and advanced reporting.

How to integrate Sendlane with Shopify

Before integrating Sendlane with Shopify, make sure you’ve set up both platforms.

Next, create a list in Sendlane where your new customers would go.

Ready? Follow the steps below to set up the integration:

  1. Log in to Sendlane, open the Integrations tab, and find and click on Shopify.
  2. Tap Configure in the bottom-right corner of the window that pops up.
  3. Click Create New Shopify Shop and enter the name of your shop.
  4. Pick your default list for new customers (or Create List) and hit Continue.
  5. You’ll be redirected to Shopify. Log in to your store and click Install unlisted app.
  6. When the connection is successful, click Manage on the right side of the page.
  7. Configure your shop settings, and choose lists for newsletters and customers.
  8. Click Save. Once the status updates to Installed, you’re all set!

Read our step-by-step guide to integrating Sendlane and Shopify for more help.

Boost eCommerce Sales With Sendlane for Shopify

The right email app for Shopify can help you elevate your online store.

Use Sendlane for Shopify to drive revenue, build loyal relationships, and keep customers engaged with targeted, multi-channel messaging.

With Sendlane, you get more than just an email app.

You get a marketing powerhouse that lets you make data-driven decisions, run campaigns across email, SMS, and social media, and deliver amazing customer experiences.

Sign up for a 60-day free trial and take it for a spin. No credit card required!

Email for Shopify FAQs

How do I collect emails in Shopify?
What should I look for in an email app for Shopify?
What is the best email app for Shopify?
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