Journal

Deep-Data for BigCommerce: Drive More Sales w/ Email & SMS

10 May
2022

Running an eCommerce business isn’t easy, especially if you’re juggling several platforms to analyze data, optimize conversions, send marketing messages and more.

With Sendlane's Deep-Data for BigCommerce Integration, you can automate most of the tedious work into the marketing side of things and grow your business on autopilot!

In this post, you’ll learn:

  • What is BigCommerce?
  • Why integrate BigCommerce with Sendlane
  • How to Use Sendlane + BigCommerce to boost sales

Let’s get started.

What is BigCommerce?

BigCommerce is a flexible, open SaaS eCommerce platform that lets businesses sell both physical and digital products across multiple channels, managing everything from a single dashboard.

Using the platform, you can design a beautiful, mobile-responsive store and deliver seamless customer experiences using the platform. Plus, the API lets you integrate your eCommerce back-end to 100+ channels, including Amazon, eBay, Walmart, Target, Instagram, Facebook and more!

Why integrate BigCommerce with Sendlane

Integrating BigCommerce with your Sendlane account can help you leverage deep data about your customers’ shopping behavior and characteristics to create more personalized and effective email and SMS marketing campaigns!

Here are some specific benefits of the Sendlane + BigCommerce integration:

Centralize your data

Integrating BigCommerce with Sendlane means you can sync all kinds of store and customer data, and access it from a single, centralized dashboard.

This means you no longer need to switch back and forth between platforms to track different types of analytics. Whether it’s data from your Facebook shop or your online website, you can not only view it all in one place but also leverage it to tailor your campaigns and automations!

Create more targeted campaigns

One huge benefit of this integration is that you can get really granular with your marketing campaigns by leveraging deep data synced directly from your BigCommerce account.

For example, you can create hyper-targeted segments based on a combination of multiple factors, such as customer behavior, type of device, purchase behavior, and demographics.

The more targeted your emails and text messages are, the better engagement you’ll see! Your customers love being recognized and cared for, and Sendlane’s deep-data integration with BigCommerce lets you do just that by tailoring messages to each individual subscriber.

Connect multiple stores

Do you have more than one BigCommerce store? No problem!

You can easily connect an unlimited amount of stores to a single Sendlane account and manage all of them from one place. Access data from each store and use it to personalize your email campaigns without switching between different accounts!

Even better, you can also connect any Shopify, WooCommerce and Miva stores you have along with your BigCommerce store and focus on scaling your businesses.

How to use Sendlane + BigCommerce to boost sales

Now that you know the benefits of integrating these two amazing platforms let’s find out how you can use the integration to drive more sales and conversions for your online store!

1. Unite SMS and email under one roof

With Sendlane, you can easily obtain SMS content from your website visitors and existing subscribers.

Here are two ways to obtain SMS content through the Sendlane x BigCommerce integration:

Opt-in forms: You can add SMS consent checkboxes to your opt-in forms in BigCommerce. The integration will feed these leads into your Sendlane account, and you can choose to send texts exclusively to these contacts who have opted in to receive SMS!

Email: In Sendlane, you can add dynamic hyperlinks to your emails to obtain SMS consent from existing subscribers. When subscribers click on the link, they’ll be redirected to their messaging app and can choose to send a prewritten text to your Sendlane SMS phone number with a single click!

Combining your email marketing efforts with text messaging ultimately helps you boost engagement and conversions. For example, you can send special discounts via SMS to trigger purchases or send text reminders for certain emails to encourage more opens and clicks!

2. Create hyper-targeted segments

Like we mentioned above, integrating these two platforms helps you access in-depth data about your customers that’s pulled from your BigCommerce account.

You can use this data to create niche-targeted segments that are based on a variety of factors. Here’s an example:

  • Subscribers who actively engaged with your recent campaigns or automations
  • Subscribers who’ve made a purchase at least once in the past 3 months
  • Subscribers who bought a necklace from your store
  • Subscribers who live in New York City

Creating hyper-targeted segments lets you send tailored messages that are more likely to get opened and clicked on!

For example, you can send a personalized email to the segment above recommending similar necklaces and offering exclusive free shipping to New Yorkers!

//[inject:ad-demo]

3. Leverage deep data automation triggers

Another way to use the data obtained via the Sendlane x BigCommerce integration is to create smart triggers for your automations!

For example, you can start automation funnels based on triggers like product purchased, order fulfilled, abandoned cart and more.

Or, trigger a welcome email series as soon as a subscriber signs up on your BigCommerce website!

4. Recover sales with dynamic abandoned cart emails

When you integrate BigCommerce with Sendlane, you can add dynamic abandoned cart blocks inside your emails. These blocks are smart — they automatically pull product data from your store and adapt the email content to each individual recipient!

For example, let’s say that John left gym weights in his cart and Mary left a yoga mat. You can send one email with the dynamic abandoned cart block to both of them, but each person would see their own product in the email they receive!

The result? Your emails will feel more personal and customers will be more likely to engage with them. Best of all, it will save you tons of time that would otherwise be spent customizing each individual abandoned cart email manually. Win-win!

5. Use the product picker to quickly insert products into emails

Last but not least, the Sendlane x BigCommerce integration also lets you add the product picker block inside your emails. Similar to the dynamic abandoned cart blocks, this block also pulls product data directly from your BigCommerce store.

However, this block is ideal for product recommendation emails and other marketing messages that involve showing customers your products.

Instead of manually downloading product photos, names, prices and other data from your store and then uploading them into Sendlane, you can simply enter the product code and let the product picker do the heavy-lifting for you!

Grow your online store on autopilot by integrating Sendlane with BigCommerce

Sendlane’s BigCommerce integration lets you quickly scale your online business by giving you access to features like hyper-targeted segmentation, multi-store management, data-driven automation triggers, dynamic email blocks and more!

Looking to try it out for yourself? We got you. Sign up for Sendlane’s 14-day free trial and take it for a test drive!

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