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The New Sendlane Audience: A 360-Degree View of Customer Data

If you want to create high-performing email marketing campaigns and automations, the best thing you can do is understand your audience.

Who are your users? Where are they coming from? How do they interact with your website?

All of this data can help you create high-quality, personalized emails that engage and convert!

And that’s exactly why we’ve made some changes to Sendlane Audience.

Say hello to the new look of Sendlane Audience — an eCommerce Customer Data Platform (eCDP) with a centralized, streamlined dashboard that gives you a 360-degree view of your customer data in one place!

With the latest upgrade, you can now use Sendlane Audience to:

  • View in-depth audience and customer data
  • Create lists from segments to send contacts through automations 
  • Merge lists and select contacts in bulk

… and more!

The greatest thing about these new updates is you don’t need to go back and forth between tabs to access or manage contact information anymore!

All of your important data and controls are just a click away in one.

Let’s take a deeper look at the new Sendlane Audience and how it can help you scale your eCommerce business.

1. View audience data upfront

That’s right. Sendlane Audience now comes with its own dashboard!

Just like you can view overall email stats on your main Sendlane dashboard, you can now get a birds-eye view of your contacts in the Audience dashboard.

sendlane-audience-overview

In the Overview tab, you can take a quick look at:

  • Behavior: Here, you can view data on contact growth, opens and clicks, and the overall health of your email campaigns and automations.
  • Contact Stats: In this section, you can view the total number of contacts, the number of subscribed and unsubscribed contacts, and contact breakdowns by domain and source.
  • Revenue: Here, you can track data on CLTV, average cart value, average revenue per contact, and revenue earned from automations and campaigns.

You’re also able to switch between several timeframe for the Behavior and Revenue sections, including:

  • 7 Days
  • 1 Month
  • 3 Months
  • 1 Year
  • 5 Years

For example, you can easily see how many contacts joined your list in the last year, and how many of those joined in the last 30 days.

You can also find out how much revenue your store made in the last year, and what percentage of that revenue was earned during the last 3 months.

The best part about all of this data is it’s visualized in the form of charts and graphs! Plus, when you hover over certain charts, you can view even more detailed data points.

This helps you understand the behavior of your contacts and grasp the big picture of your company’s growth at a single glance.

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2. Merge lists and select in bulk

We’ve made it much easier for you to manage your contacts and lists inside Sendlane.

With the new upgrade, you can now select multiple contacts or lists at a time, and make changes to them with a single click!

You can manage your contacts by clicking on the Contacts tab at the top of your Audience dashboard.

Here, you’ll be able to view all your contacts, select them in bulk, assign tags to them, subscribe them to a list, unsubscribe them, and remove, suppress, and export them.

email-marketing-audience

Another cool feature is the ability to filter your contacts. This helps you narrow down your contacts by filtering them by specific lists, tags, and status.

Similar features have also been added to the Lists tab in your Audience dashboard.

Here, you can now merge multiple lists, add tags in bulk, export, delete, and more with the click of a button.

email-marketing-list-organization

To merge lists into a new or existing one, simply select the lists, hit Merge, and a new window will pop up.

email-marketing-list

Enter a name for the merged list, pick a sender profile, and choose whether you want to keep the previous lists or delete them.

3. Access in-depth contact information

Within the Contacts tab, you can also view in-depth details for each individual contact!

To view detailed data about each contact, you can click on the arrow at the end of the row. This will open a slide out window on the right. 

Here, you can view each contact’s name, email address, status, tags, subscribe date, LTV, and the lists they’re added to.

Best part? You can view additional data on each contact by clicking on View More!

email-marketing-contact-information

This will open up a new window, where you’ll be able to see detailed contact statistics, including those related to engagement, tags, lists they’re added to, and all the campaigns and automations they’ve been a part of.

You can also manually add internal notes for each contact, and make adjustments as needed.

4. Add multiple authenticated senders

If you run multiple eCommerce stores, we’ve got some great news for you.

Within the newly added Sender Profiles tab, you can now add multiple authenticated senders for different domains/businesses!

So, let’s say you run two stores: AdventureGear and BeautyPlus. Within Sendlane Audience, you can set up two sender profiles to send marketing emails:

  • Jarvis from AdventureGear
  • Kameron from BeautyPlus
email-marketing-sender-profile

To add a new sender profile, simply click on + Sender Profile, and fill in the details about your sender and company, such as names, emails, and the registered business address.

You can edit an existing sender profile by clicking on the arrow at the end of the row, and then clicking on Edit.

5. Create a list from Segments

Another cool feature we’ve introduced to Sendlane Audience is you can easily create a list from your existing segments from the Segments tab.

For example, let’s say you have a segment of buyers who have spent a total of more than $1000 on your store.

You can create a list from that segment, and then save the list, send that list through an automation funnel, or use the newly created list to retarget them on Facebook using a Custom Audience.

Here’s how you can put this into action:

  • Go to the Segments tab and choose the segment for which you want to create a list.
email-marketing-segmentation
  • Click on Create List from the slide out window.
  • Name your new list and select the sender profile for it.
email-marketing-create-list
  • Click on the Lists tab to view the newly created list to manage it like normal. You can now merge, tag, export, and even trigger an automation from the list. More on this below.

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6. Trigger an automation from Lists

That’s right — you can now trigger an automations from specific lists with just a click of a button!

For example, you might want to send one of your lists through a new product launch automation funnel.

Instead of going to the Automations tab, creating a new automation, and then adding the trigger manually. Now, you can simply select the list in your Audience dashboard, and click on Trigger Automation to either build a brand new Automation or send them through an existing Automation using the same list.

email-marketing-automation-trigger

This feature is especially useful for brands that want to upsell, retarget or re-engage some of their existing lists!

Note: This feature will be automatically available to all new Sendlane users. If you’re an existing Sendlane user, you need to request this feature by emailing support.

Manage and Understand Your Contacts Better With the New Sendlane Audience

From purchases and revenue to behavior and engagement, Sendlane’s new, streamlined eCommerce Customer Data Platform (eCDP) gives you a 360-degree view of all your customer data centralized in one platform! By managing and understanding your audience more efficiently, you can focus on growing your eCommerce store by sending highly personalized and effective emails!

Ready to take your email marketing to the next level? Create a Sendlane account today and take it for a 14-day free test drive!


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