Multivariable Segmentation

Leverage customer behavior and data to create the “perfect audience” in just minutes

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Create targeted segments with detailed customer data

A profitable email list is based on so much more than just size. Sendlane makes it easy to understand what every person on your list is looking for and create targeted segments based on their unique needs and interests.

Let your audience do the work for you

Actions speak louder than words, and nothing is more critical to your business than how your customers are behaving. Multivariable segmentation allows you to segment and target multiple contacts and customers based on opens, clicks, and purchases to send personalized emails that boost revenue and Return on Investment (ROI).

Segmentation that grows with your brand and business

As your business grows, your marketing automation tool should evolve with it. The Sendlane platform segmentation and automation features are designed to expand with your needs.

Other useful features

Unlock your marketing automation powers with Sendlane’s helpful batch of resources.

Email Marketing

Create visually stunning emails with best-in-class deliverability to make sure your messages land a spot in the inbox.

SMS Marketing

Spark conversations and drive dollars by adding personalized SMS messaging to your funnels.

Intelligent Pop-ups

Capture more emails, reduce abandoned carts, and drive more sales with intelligent pop-ups for your website.

Real-Time Analytics

From open rates to conversion performance, get access to tons of data.


Test multiple variables in your emails to determine the best possible combination and optimize your messaging on autopilot.

Deep-Data Integrations

Connect Sendlane with your favorite lead capture pages, shopping carts, membership platforms and more


From purchases and revenue to behavior and engagement — get a 360-degree view of all your customer data centralized in one platform.

Sendlane Beacon - Tracking

From sign ups and purchases to abandoned carts and page views, trigger messages based on real-time customer behavior.

Marketing Automation

Give everyone a unique experience through perfectly timed and targeted automation funnels while you sit back & relax.