Beacon: Hyper-Personalization by Sendlane

From sign-ups and purchases to abandoned carts and page views, trigger messages based on real-time website engagement

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Beacon: Hyper-Personalization by Sendlane

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Send emails based on real-time website behavior

From sign up to purchase, Sendlane tracks every step of your customer’s journey. The Sendlane Beacon follows your contacts as they travel through your website and collects data on their behaviors so you can target them when they’re most likely to purchase.

Power up your marketing with cross-channel retargeting

With Sendlane's powerful tracking pixel, you can up-level your marketing with targeted and personalized automations. Furthermore, you can even use it for retargeting site visitors and customers with ads on social channels proven to drive eCommerce sales.

Measure and track the data that matters for your growth and revenue

Our robust tracking and analytics dashboard gives you all your data in one hub. Get an in-depth view of the exact ROI generated from a campaign or the best performing products — all based on customer actions and behaviors, and not just guesswork.

Other useful features

Unlock your marketing automation powers with Sendlane’s helpful batch of resources.

Email Marketing

Create visually stunning emails with best-in-class deliverability to make sure your messages land a spot in the inbox.

SMS Marketing

Spark conversations and drive dollars by adding personalized SMS messaging to your funnels.

Intelligent Pop-ups

Capture more emails, reduce abandoned carts, and drive more sales with intelligent pop-ups for your website.

Real-Time Analytics

From open rates to conversion performance, get access to tons of data.

Deep-Data Integrations

Connect Sendlane with your favorite lead capture pages, shopping carts, membership platforms and more


Test multiple variables in your emails to determine the best possible combination and optimize your messaging on autopilot.


From purchases and revenue to behavior and engagement — get a 360-degree view of all your customer data centralized in one platform.

Multivariable Segmentation

Leverage 100+ data points to create the "perfect audience" from your list based on a variety of options.

Marketing Automation

Give everyone a unique experience through perfectly timed and targeted automation funnels while you sit back & relax.