How to Manage Multiple eCommerce Stores in One Platform

28 Oct
How to Manage Multiple eCommerce Stores in One Platform

It started with one. Then a second one came along. And then you realized you had to have more! 


We're not talking about kids or pets here. 

We're talking about eCommerce stores. 

Successfully running multiple online stores — especially when you're working with different eCommerce platforms — comes with one particular challenge you're likely desperate to solve:

How do I run all these eCommerce websites on a single multi-store eCommerce platform? Is there even an option out there that lets me manage all my stores and their data in a single dashboard?​​​​

We hear you, boo. We know what a headache this is. The good news is this is what we're going to be covering today: 

  • 4 current market options for managing your stores on a single dashboard 
  • How to manage multiple stores with all the functionality and everything you need to simplify your processes (score!)
  • And we'll answer the big question, "Can I have multiple Shopify stores under one account?" 

First, let's chat a bit about what probably set you on your search for a better multi-store eCommerce solution. 

So you own multiple eCommerce stores... Now what? 

Remember when you were a kid, and you couldn't wait to grow up and get taller? It gave you hope that you'd no longer end up on the armrest or forever use a step stool to get something out of a cupboard. 

When we finally started to grow, it was awesome. Except for one thing...

Growing pains. 

And just like you had to deal with pains to get to the physical heights you're at now, your eCommerce business will also encounter some very real growing pains as it reaches new heights in your online endeavors. 

Entering new stages of growth makes it clear: 

The processes, workflows, and tech stacks that worked when managing one eCommerce store start bursting at the seams when you add more to the mix. 

Most stores find this to be true as they attempt to reconstruct their tech stack to accommodate the natural stretching out of running a bunch of stores, only to find: 

  • As they start to add and customize their tech stack, they end up needing multiple marketing automation tools for their site on another platform because of their current tool's lack of integration
  • Adding all these new tools means even more logins (come on, we all know how much our teams hate that)
  • The lack of integration across their sites and tech stack silos their data, making it nearly impossible to overlap and cross-pollinate your data without a third-party tool
  • Since your data is all spread out, cross-promoting their stores also become difficult unless they can shell out for yet another third-party tool

And to add the cherry on top, all the tools added to said tech stack cost so much money that everyone starts to wonder how to make this all worthwhile.

It's hard to reach the goal of making 20-30 percent in revenue when you're spending a hefty chunk of change on your new bills each month!

So what is it that we do when faced with these issues? 

We go looking for a solution. 

The 4 Current Multi-Store eCommerce Platform Solutions

When you start searching for options to fix your dilemma, you’ll find that you have four to choose from. 

Option 1: The One Where You’ve Opened Multiple Accounts

Rebuilding your tech stack to gather data from multiple online stores into one place is a headache. So rather than hassle with that, you can simply open multiple marketing automation accounts for each online store. (Meaning: one Klaviyo account; one ActiveCampaign; one Mailchimp, etc)

This way, you can gather data from your stores into each account. However, this means tedious logging in and out, again and again, to go from one account to the other. Frustrating? 

Sure, but not a total dealbreaker. 

The drawback here is the data… 

With separate accounts, your data for each online store is also separate, ultimately causing major blind spots in your marketing when your stores are supposed to support each other.

While you can export data from these tools, it would require a lot of Excel work and a skillful hand to take the data and build formulas that rendered anything worthwhile. (read: timesuck)

Top Marketing Automations Tool for This Option: Mailchimp, Klaviyo, Constant Contact, Active Campaign, Omnisend.

Option 2: The One Where You Chose To Roll It All Into One

You don't always have to settle for separate accounts with multiple logins. Some marketing automation platforms offer what's referred to as an “agency dashboard,” where you can roll all the accounts to get one easy login.  

This saves the headache of multiple logins — and it saves you some money. But it doesn't solve much of anything else. 

In these kinds of dashboards, you can only toggle between your accounts because your data is all still separate and cannot be combined without some dreaded, tedious excel work. 

This is the most common option with market tools you'll find. 

Top Marketing Automations Tool for This Option: Mailchimp, Klaviyo, Constant Contact, Active Campaign, Omnisend.

Option 3: The One Where You See The Light At The End Of The Tunnel 

Imagine how easy it would be to use a single tool to connect each online store under one roof. 

To sweeten the deal, imagine finding one capable of that while also combining your store's data in that dashboard so you could see the whole picture, cross-promote products, and more. 

It would solve almost all your problems, wouldn't it? 

Good news: you don't have to imagine it because these tools exist. 

However, some have limitations. 

Some tools only work like this when your stores are on different eCommerce platforms (i.e. one Shopify, one Miva). If you run your stores on the same platform, you could only connect one of those stores due to the integration limitations. 

But if your brand doesn't operate stores on the same platform, this option is a clear winner. 

Top Marketing Automation Tools for This Option: Sendlane, ActiveCampaign

Option 4: The One Where You Find The Best Of Both Worlds

What if you want all the upsides of option 3, but you have most, if not all, of your stores on the same eCommerce platform? (i.e, one Shopify, one Shopify, one Miva.)

Then you'll be happy to discover that there's one option on the market that does just that while saving you money.

Top Marketing Automation Tool for This Option: Sendlane


How to Manage Multiple eCommerce Sites

To review here's why this fourth option is so appealing to those managing multiple stores:

1. Consolidate your tech stack with a single login

2. Connect and manage multiple brands and their data under a central hub

3. Tap into your customer's desires 

With data-driven segmentation using your multi-store data

4. Unlock hidden revenue opportunities 

By cross-selling and cross-promoting products with accurate revenue tracking 

5. Significantly reduce your costs so much so that your marketing manager will cry tears of joy

6. Connect as many stores on the same platform into Sendlane

So, if you have a bunch of Shopify stores, you can manage all of them with us without separate accounts. Yeeha!

Connecting all your stores to one robust platform that lets you do all this not only saves you time, it also saves you a whole lotta moola that you can put back into your marketing budget. 

And with the new capacity for overlapping and cross-pollinating your data from one store to another, you increase your overall marketing effectiveness. 

a look inside the Sendlane analytics dashboard

If you're already itching to jump in and explore our solution, you can click here to unlock a free trial. And don't worry; we won't be taking your credit card information.

Below, we'll show you how easy it is to connect multiple storefronts to your Sendlane account. 


How to Connect All Your eCommerce Stores To Sendlane

After you create a Sendlane account, connecting all your stores to the platform is rather easy. 

gif depicting how to connect a bigcommerce store

In the left-hand menu, select integrations. There you will see all the integrations at your disposal. To narrow down the selection, you can tick the “eCommerce” box on the right. 

Choose the eCommerce platform you wish to connect to your new Sendlane account. 

Below are links on how to connect to each platform:  

Now, we want to take a moment to answer a burning question we get asked all the time: 

How many Shopify stores can I connect and manage under a single account? 

The answer is short and sweet: 

As many as your heart desires! 

We've touched on this throughout the post, but we thought it would be good to answer this specific question point-blank. 

We know that many platforms don't have the function of connecting multiple storefronts under one account, and this can be frustrating when all your stores run on this or any other single platform.

So rest at ease knowing that you can connect all Shopify stores to one single database and easily access all their data.

The Best Platform to Manage Multiple eCommerce Stores

We know just how frustrating it is to stick with broken processes and hack together tools that just don't work for the growth you're aiming for. 

So if you want a simplified solution for your multi-store management, come give our email and marketing automation platform a spin! 

You get access to all of our eCommerce features free for 60 days (no credit card required)! Plus, our customer support team of deliverability experts is available 24/7/365 with a swift 30-second average response rate.

It doesn't matter if you have two stores, twenty or more. You can connect as many BigCommerce, Shopify, WooCommerce, or Miva stores as you may ever want or need. 

All of that is wrapped into one intuitive dashboard where all your vital customer data lives. 

Click here to grab your free trial. 

Feel like speaking with our email experts 1-on-1?  Book your zero-obligation demo where we’ll show you the multi-store options in action, give you actionable advice for consolidating your marketing automation and we’ll do all that heavy lifting FOR you. 

Did we mention it’s free?

Multi-Store eCommerce FAQ

What is the best multi-store eCommerce solution?
Can I use one marketing tool for multiple stores?
What is the best marketing tool for multi-store eCommerce?

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