Introducing Sendlane’s Back-in-Stock Notifications

8 Feb
Introducing Sendlane’s Back-in-Stock Notifications

The worst way to lose a sale is when a customer is ready to buy… and your product isn't in stock. 

You have two options. Let the customer slip away and go to a competitor. Or, win the customer back using automated notifications when the product is back in stock. 

Our vendors asked for the second option—and we listened. Introducing: Sendlane back-in-stock notifications. Now, you can recover lost sales and notify customers over email with one simple sign-up feature. 

Let’s walk through how our back-in-stock notifications will help you win back customers automatically 👇 

A simple sign-up for sold-out products

The back-in-stock sign up can be embedded into major eCommerce platforms like BigCommerce and Shopify using simple code. 

Once the code is pasted into your product page, a back-in-stock button will appear automatically when inventory hits zero. 

All a customer has to do is enter their details, and then Sendlane takes over.

Recover lost sales in a couple of clicks

Your back-in-stock notifications can be up and running in minutes thanks to a simple cut-and-paste install. 

Sendlane gives retailers a simple piece of code to embed into the product detail page for the notification sign-up box to appear on. You can then customize the font, color, padding and modal styles to make the sign-up box blend seamlessly with your store's branding.

While waiting for the product to come back into stock, you can jump into your Sendlane account and customize the email customers receive. Using our drag-and-drop email builder, choose from different layouts, images and CTA buttons that will automatically populate with your product name and link before we send it out to your subscribers! 

Pro Tip: Leverage our template center for grab-and-go designs that can be customized in minutes!

Sendlane’s deep-data integration auto pulls product information so you only have to create one email!

back in stock email example

Put back-in-stock notifications on autopilot

When shoppers initially sign up, you’ll want to send them down a short funnel with a “Thank you” for signing up confirmation email. 

back in stock email funnel

Then, you can set up your back-in-stock funnel to fire off when a specific number of units are available in your inventory. Whenever the product is restocked with the sufficient inventory, Sendlane will send shoppers down your back-in-stock funnel and autopull product information so you don’t have to!

back in stock email funnel example

Plugs into your existing tech stack

Back-in-stock notifications are designed to work seamlessly across major eCommerce platforms like BigCommerce and Shopify. Just copy some code into a product page, and your store will display a sign-up button that feeds data back into your Sendlane dashboard. 


Win back customers. Boost your revenue. 

Low stock doesn’t have to mean lost revenue. 

With Sendlane's back-in-stock notifications, you can maximize revenue with minimum effort and win back more customers once your inventory is restocked. By nurturing customers who sign up for notifications, you keep them updated and alert them in real time when their product becomes available. 

Just copy and paste some code into your product page—and Sendlane will win back customers and lost revenue 💰

Are you ready to add back-in-stock notifications to your product pages? Start your 60-day free trial of Sendlane and take all these new features for a spin!

Already a customer? Get the full details on setting up Back-in-Stock for Shopify & BigCommerce.

Log in here to start back-in-stock notifications today!

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