8 Tips To Get Positive Online Reviews

15 Sep
8 Tips To Get Positive Online Reviews

With so many consumers deciding how and where to spend money based on what they see while scrolling, the importance of reviews in eCommerce has grown and become a crucial part of business's reputation and success. Positive reviews can boost credibility, attract new customers, build a loyal customer base, and increase sales. 

People are quick to complain about a negative experience, but what about when they have positive feedback? How can we make sure those glowing reviews are left as well? While there are many ways to get positive online reviews and start a ripple of good reviews, here are eight of our favorites.


1. The simple ask

Just like you only miss the shots you don’t take, you don’t get reviews if you’re unwilling to ask for them. Don't be afraid to ask your satisfied customers for reviews! Request customer feedback through email, social media, and a dedicated review platform is a crucial component of a successful eCommerce business. Be authentic and let them know how much it means to your business.

Ulta email example

2. Interact in social media 

Actively engage with your audience on social media platforms. Respond promptly to comments, messages, and any relevant customer feedback. Your presence demonstrates your commitment to customer satisfaction, which can encourage customers to leave positive online reviews.

Gym Shark review response

3. Display reviews on site

Make sure you are showcasing your reviews as part of your website. Go above and beyond just sharing customer reviews by including accurate information, attractive visuals, and compelling descriptions. Showcasing your reviews as part of your online store increases the chance of customers leaving more reviews. Sendlane makes it easier than ever to track your reviews all in one place, and will even integrate to display Google reviews in the near future.


4. Send personalized follow-ups

After your customer has made their purchase, follow up with a personalized “thank you” email. This will deepen the relationship between you and your customer and is a wonderful opportunity to ask them for a review. You can automate these emails within your post-purchase automation flow using Sendlane to get the timing just right. You can even personalize your review requests! Simply add the review request block, and we will automatically customize your request with dynamic product details for each send.

Allergy Buyers Club email

5. Respond to negative reviews

You may be the juiciest peach on the tree, but some people just don’t like peaches. Negative reviews are inevitable, but how you handle them can make a significant difference. Address negative online feedback promptly and professionally. Apologize for any shortcomings, offer solutions or compensations, and demonstrate your willingness to rectify the situation. Responding to negative reviews with empathy and care shows potential customers that you value customer satisfaction.

Lululemon review response

6. Make it easy

No one likes to do things when overly complicated – just look at tax season. Simplify the process and provide clear instructions on your website or social media pages on how customers can leave feedback. Add prominent review buttons or widgets that directly link to your preferred review platforms. The easier it is for customers to leave reviews, the more likely they are to do so and the simpler online review monitoring is for you.

J. Crew Email example

7. Offer exceptional customer service

If you hope to stand out from the competition, providing exceptional customer service should be at the core of your business strategy. Go above and beyond meeting your customers' needs. Exceeding their expectations is the best way to ensure a positive experience worth talking about. When customers feel valued and well-cared for, they are more inclined to share their positive experiences through online reviews.

Peloton email example

8. Incentivize leaving a review

Now this one’s a tried and true tactic; who doesn’t like a coupon, amiright? Consider offering incentives for customers who leave reviews. It could be a small discount on their next purchase, a freebie, or free shipping. However, it's essential to adhere to an eCommerce product review platform guidelines and ethical practices. Make it clear that the incentive is for leaving an honest review, regardless of its positivity or negativity.

Tailor Brands email example

How to incentivize your customers to leave positive reviews

Anyone running an eCommerce business right now knows the value of public positive feedback. And while providing exceptional products and services should be the main thing garnering you praise, it's also beneficial to incentivize your customers to leave positive reviews. 

Incentivizing happy customers to leave a positive review can lead to repeat business as well as draw in new customers. Here are some simple perks that can encourage your customers to leave a review.

Offer discounts 

Provide discounts or exclusive promotions to customers who leave a positive review. For example, you can provide a discount code or a coupon for their next purchase as a token of appreciation. This approach encourages customers to leave reviews and incentivizes them to return to your business.

Create a loyalty program

A loyalty program can motivate customers to engage with your brand and leave positive reviews. Reward customers for their loyalty by offering points for each review; their accumulated points can be redeemed for discounts, freebies, and special perks. 

Offer rewards

Give specific rewards to customers who leave positive reviews. This could include entering them into a giveaway or a contest with a chance to win a valuable prize. By offering enticing rewards, you create an additional incentive for customers to take the time to share their positive experiences.

Strategies to get positive online product reviews

We get it, not all brands are in a position to offer incentives for leaving reviews. Nor should that be the core of your review strategy. In fact, 71% of shoppers are willing to leave a review, all you need to do? Just ask! 

Via email

Email marketing is a powerful tool for requesting product reviews from your customers. Here are some of the ways you can use your mailing list to gather more positive customer reviews and feedback.

Follow-up after purchase: Send a personalized email to customers shortly after their purchase. Express your gratitude for their loyalty and give a simple ask for their feedback. Make it easy for them to leave a review by including direct links to relevant online review platforms or your website's review section.

Incentivize with exclusive offers: Offer customers an incentive, such as a discount or a freebie, for leaving a review. Communicate that the incentive is for an honest review and not solely for positive feedback. This approach encourages customers to share their genuine experiences while also benefiting from the offer.

Automated customer review requests: Easily add a review request within your post-purchase flow to collect reviews at the right time every time; we recommend 7-12 days post-delivery. This ensures that every customer has an opportunity to form their opinion and provide valuable feedback.


Utilizing SMS (text messaging) can be an effective way to connect with customers and prompt them to leave reviews for your products.

Concise messages: Craft brief and engaging SMS messages that express appreciation for the customer's purchase decision and kindly ask for their honest feedback. Include a shortened URL that directs them to the product review page or a review platform where they can easily leave their review.

Timing is key: Leverage SMS within your post-purchase funnels to hit customers where they are active most. If they didn’t convert on your email request, you could set up a conditional split to fire off an SMS instead. The same timing applies for SMS, 7-12 days post-delivery is a good average to wait before asking.

Personalize the message: Use custom fields to personalize your SMS messages, address customers by name, include product details, etc. This adds a personal touch and increases the likelihood of them responding to your request.

Social media

We are all guilty of scrolling through our preferred social media apps for hours daily. Leveraging social media platforms can help you reach a broader audience and encourage product reviews. 

Engage with customers: Actively engage with your followers on social media by responding to their comments, direct messages, and mentions. Customers who see your dedication to providing exceptional customer service are likelier to share their positive experiences through reviews.

Create review-focused posts: Craft campaigns that specifically ask customers to share their experiences with your products. Use eye-catching visuals, compelling captions, and appropriate hashtags to encourage engagement. Consider running contests or giveaways that require participants to leave a review as an entry requirement.

Share positive customer reviews everywhere: When customers leave positive reviews on social media platforms, amplify their feedback by sharing and highlighting their posts. This shows appreciation for their reviews and encourages other customers to share positive reviews about their experiences.


Increase your positive online reviews with Sendlane

How can I use Sendlane to ask for and get product reviews?

At Sendlane, we combine optimization with the humanity so many crave. View your emails, SMS, and reviews all in one convenient interface. Connect with your customers and personalize their experience without having to send out thousands of individual emails. 

Talk to a member of our team today to learn how we can help  your business give a personalized touch.

How to get positive reviews FAQs

How do I deal with fake or spam reviews?
Which platforms should I use to get positive online reviews?
How do I monitor and manage my online reviews?

Share article link

Subscribe to our blog!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The 2021 eCommerce
Email Marketing Playbook Part 2

Maximize revenue & customer loyalty in 2021

Mastering Customer
Acquisition & Retention in 2021

Tuesday, July 20

Better features. Better support. Better customer experience.

Get all the same features you need with a more intuitive UI you’ll love. Experience the difference.

No More Guessing; Make Data-driven Decisions at a Glance

Ditch the clunky UI; send high-converting messages with unified email & SMS data under one roof.

Find Hidden Growth Opportunities in your Shopify Customers

Build a retention-first strategy with real-time analytics and multi-channel automation.

Turn sales into reviews & reviews into more sales. All for free.

Collect, manage and dynamically display unlimited reviews all within one snazzy dashboard (and at no additional cost).

Uncover What your Customers Really Want

Get all the same features you need with a more intuitive UI you’ll love. Experience the difference.

Create Winning Campaigns Faster with Personalized Email Marketing

Spend less time building emails & more time creating experiences that drive your store growth.

Unified Email & SMS Marketing for BigCommerce

Send hyper-targeted email & SMS marketing that generates revenue with an easy one-click integration.

Uncover What your Customers Really Want

Get all the same features you need with a more intuitive UI you’ll love. Experience the difference.

Everything Your Brand Needs to Achieve Greatness with SMS

Build lasting, authentic relationships and tap into multi-channel revenue with all-in-one email & sms marketing.

Drive significant ROI for your
online store

Your eCommerce power couple - Unite your email & SMS marketing under one roof with Sendlane.

The Ultimate Guide to Maximizing
CLTV for Digital Retailers

Keep your store cruising onward and upward with these seven strategies to increase CLTV.

The Big Book of eCommerce Email Funnels

Boost your customer LTV & ROI with these 10 proven automated funnel templates.

The Definitive Guide to Abandoned
Cart Emails for eCommerce

Perfect your abandoned cart email funnel and recover those lost sales on autopilot.

The Big Book of eCommerce Email Funnels

Boost your customer LTV & ROI with these 10 proven automated funnel templates.

Your 2021 Guide to eCommerce Holiday Marketing

9 tried and tested omnichannel marketing strategies to crush holiday sales

The Digital Retailer’s Email Copywriting Handbook

A Marketer's Guide to Writing Killer Email Copy That Sells.

The Future of eCommerce
in 2022

Omnichannel strategies to drive revenue plus trends to watch in 2022 and beyond

The Digital Retailer's Guide to Modern SMS/MMS Marketing

10 Best practices to convert more customers where and when they’re active most with text messaging.

Increase Revenue and Retention by Mastering the Digital Customer Experience

A step-by-step guide to mastering the customer experience and building a base of loyal, repeat buyers.

The BigCommerce Experience: Omnichannel Marketing Strategies for a Post-Cookie World

The Shopify Experience:
A Merchant & Marketer's Guide
to Scaling eCommerce Growth

Get started with your free
14-day test drive!

All our PRO level features at your fingertips.

Try for Free