Journal

8 Inspiring Website Pop-Up Examples to Boost Your Sales

23 Aug
2023
8 Inspiring Website Pop-Up Examples to Boost Your Sales

You’ve worked all day on your pop-up and conversions remain lackluster.

Does your pop-up immediately appear when a user lands on the homepage? What about shoppers who left their purchases in the cart—do you remind them time is running out?

Pop-ups work when used in the right context. In this guide, we look at why eCommerce marketers should give these micro windows a second look and the eight website popup examples to drive sales.

Why Should You Add Pop-Ups to Your Website?

When used correctly, pop-ups can catch shoppers at the right time and nudge them to take immediate action. 

Unfortunately, website pop ups have gotten a bad rep over the years.

Blame it on the self-serving brands that constantly shove irrelevant pop up offers on the user’s screen. 

Remember that time when you ignored a pop-up and clicked through the next page, and that same pop up appeared again demanding you to enter your email address? 

Invasive, isn’t it?

pop-up feedback
Source 

Pop-ups work when used in the right context.

When pop-ups meet where customers are at, you can slide them along the journey and convert them to the next step.

//[inject:ad-unified-email-sms]

Top 8 Website Pop-Up Examples

Annoying pop ups cut conversions to the quick. 

Fortunately, these eight effective pop ups did the opposite by catching customers at the best time. Try them to generate leads, grow email and SMS lists, reduce abandoned carts, and more.

Seasonal pop-up

Pop-up example
Source

Holiday retail sales have averaged an increase of 4.9% over the past decade. There’s no better time to drive more sales than during this peak season. 

Note how Mr Porter promotes its products with this understated seasonal pop-up. The luxury menswear brand attracts shoppers with a clear offer (“up to 50% off”) and an unbeatable value proposition (“the world’s best menswear”). 

How to use it:

Because of the time-sensitive nature of seasonal promotions, trigger these pop-ups as soon as shoppers arrive on the site.

You can easily do this on a pop-up builder software like Sendlane. 

In the pop-up editor, click the Settings tab and scroll down to Audience & Triggers > Display

Sendlane audience and triggers

Take your pick from Immediately, After X seconds, or After Scrolling X% of the page. Test to see which display setting drives more conversions.

Discount pop-up

Discount pop-up example

Exit-intent pop ups re-engage shoppers when their attention wavers.

This discount popup example from Sendlane collects shoppers’ email addresses and phone numbers in one go, growing your email and SMS lists simultaneously.

Note the bold colors on the offer (“unlock 10% off”) and pop up CTA button (“submit"). Both coexist in harmony to emphasize the benefit and drive shoppers to take action. 

How to use it:

Discounts work effectively for all customers, especially if they’re returning website visitors on the fence about your product.

Capture these undecided shoppers with a behavioral triggered pop-up. In the Settings tab, scroll down to Audience & Triggers > Display and click On Exit Intent.  

Sendlane audience and triggers

Your discount pop-up will appear on the screen whenever a shopper’s cursor moves towards the X button on the browser.

Cart abandonment pop-up

Cart abandonment pop-up example
Source

48% of shoppers abandon their carts when faced with unexpectedly high costs. 

The solution: a cart abandonment message in a pop-up strategy to recover these potential lost sales.

Fashion eCommerce store Rebel Circus prevents revenue loss with a risqué cart abandonment popup window. 

Its distinctive brand voice (“...there’s sh*t in your cart”) and the contrasting color of the countdown timer and call-to-action button grab attention effectively.

How to use it:

Use it across exclusive, best-selling, and back-in-stock products. While you’re at it, include social proof to back the products' quality.      

Here’s how you can drive FOMO in shoppers with this time based pop up on Sendlane. In the Settings tab, head down to Audience & Triggers > Display and click After X Seconds

Sendlane audience and triggers

This will trigger it after a certain time frame.

Countdown timer pop-up

Puravida pop-up example
Source

Puravida drives urgency with its countdown timer pop-up. Any second late, and first-time customers lose the exclusive 20% discount for good. 

The pop up features bright colors and loss aversion (“I’d rather pay more”) to drive sales. The fear of losing the attractive discount encourages shoppers to act now.

How to use it:

Countdown timer pop-ups create a sense of scarcity, prompting customers to act immediately. 

Use it to build excitement for upcoming product lines, promote time-sensitive deals (e.g., an eCommerce store anniversary sale), and reduce abandoned carts.

Quiz pop-up

Curlsmith pop-up example
Source

Create a quiz pop-up to gather priceless customer information. That way, you can segment shoppers and create targeted messages and offers across the entire funnel.

Curlsmith intrigues shoppers with a one-minute quiz to assess their unique hair needs.

The eCommerce haircare store scores an A+ in its copy. Note how the copy strikes an emotional chord and lures shoppers to participate in the quiz to unlock a personalized hair care routine.

How to use it:

 Quizzes work best for eCommerce brands with multiple customer segments. Add this pop-up to gather zero-party data and engage shoppers at the top of the funnel.

Lead magnet pop-up

Pop-up example
Source

50% of marketers who use lead magnets in an email marketing strategy saw higher conversions

These lead magnets range from research-backed ebooks to fun quizzes. In Oasis’s case, it’s 100 loyalty points if shoppers sign up with an account. 

Note how the  eCommerce vegan beauty store entices action by laying out the value of the loyalty points (“equivalent to $5”).

How to use it:

Lead magnet pop-ups work best when it's a valuable content that aligns with the journey they're on (reminder: this applies to all pop-ups).

Take a healthy snacks eCommerce store with multiple consumer personas, for instance. 

The benefits for each target audience (e.g., gym folks, consumers with food allergies) differ from each other.

A free weight gain calculator lead magnet will generate less quality leads if it were shown on a homepage vs. a blog post about protein shakes. Reason being, the former targets every customer segment that may or may not be ready to buy. In contrast, the latter speaks directly to a specific group of people with high purchase intent.

To trigger this pop-up on Sendlane, scroll down to Audience & Triggers > Show on.

Click Only on a given URL and enter the web address of your page or post.

Geo-targeted pop-up

Geo-targeted pop-up example
Source

Geo-targeted pop-ups redirect shoppers to their relevant country page, creating a targeted shopping experience. 

Note this simple pop up from Modcloth, which notifies international customers of local payment options and better shipping rates. 

How to use it:

Geo-targeted pop-ups work best for global eCommerce stores.

For example, a winter apparel eCommerce store might use location-relevant pop-ups to promote its winter sale in June for Australians and December for Americans.

Welcome pop-up

Welcome pop-up example
Source

The welcome email window is the most popular pop-up. 

Visit any eCommerce store, online business, or a software website, and you’ll see an invitation to join their email list for exclusive offers.

The Skintessa, a skincare brand and loyal Sendlane customer, offers new visitors exciting promos and a one-time 20% savings code when they sign up for the email list.

How to use it:

Welcome pop-ups target new visitors. 

Experiment to see which display setting attracts more conversions.

Experiment with pop-ups

Tip: select Only on X Visit or Every X Visit to limit the display frequency. You never know, your non-subscribers might change their minds and subscribe to your pop-up in the future.

//[inject:ad-demo]

Where to Install a Pop-Up Form on Your Website?

Currently, there’s no data supporting the best place to include a pop-up.

However, there are several studies that prove you should take every best practice with a grain of salt. 

While researching this guide, we discovered an experiment that says conversions more than doubled when a pop-up appears after 30 seconds on a single webpage. Does this mean you should do the same thing with your pop-up then? Probably not, because users often leave web pages in 10 to 20 seconds.

Bottom line here?

It all comes down to context, not to mention the vertical you’re in and how well you communicate your value prop on the website. 

The best thing to do is treat the pop-up tips that work for your favorite eCommerce brand as information (not rule), and test your micro messaging offers in an intuitive pop-up builder like Sendlane.   

Here’s how it works:

  1. Click New Pop-up
  2. Select Pop-up 
  3. Create the popup design

Customize the elements and style and edit the position of your pop-up form (center vs. bottom right vs. bottom left). Click Next to continue.

Sendlane pop-ups

Select what happens after a shopper signs up (redirect to custom URL vs. show thank you message).

In the Settings tab, take your pick from scroll triggered pop ups, time based pop ups, and more. 

Sendlane pop-up settings

Click Publish once you’re done.

Repeat these steps for other variations, making minimal changes (e.g., Pop-up A placed at center vs Pop-up B placed at bottom right). Compare the results after testing is complete.

If you’re stuck, contact us for support. Our CS team got your back 24/7, day or night, weekends and holidays—in 30 seconds or less.

Historically, pop-ups have gotten an unfortunate rap, and it’s a shame, because it is possible to use them to confidently move shoppers along their journey with your eCommerce brand.

Try the eight website popup examples we recommended above. The results might surprise you.

Create pop ups that delight shoppers, not annoy them. Start your free 60-day trial on Sendlane to drive conversions with pop-ups today. 

Website Pop-Up Examples FAQs

How can I easily create a website pop up?
What are some best practices for pop-ups on websites?
How many pop-ups should appear on a website?

Share article link

Subscribe to our blog!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The 2021 eCommerce
Email Marketing Playbook Part 2

Maximize revenue & customer loyalty in 2021

Mastering Customer
Acquisition & Retention in 2021

Tuesday, July 20

Better features. Better support. Better customer experience.

Get all the same features you need with a more intuitive UI you’ll love. Experience the difference.

No More Guessing; Make Data-driven Decisions at a Glance

Ditch the clunky UI; send high-converting messages with unified email & SMS data under one roof.

Find Hidden Growth Opportunities in your Shopify Customers

Build a retention-first strategy with real-time analytics and multi-channel automation.

Turn sales into reviews & reviews into more sales. All for free.

Collect, manage and dynamically display unlimited reviews all within one snazzy dashboard (and at no additional cost).

Uncover What your Customers Really Want

Get all the same features you need with a more intuitive UI you’ll love. Experience the difference.

Create Winning Campaigns Faster with Personalized Email Marketing

Spend less time building emails & more time creating experiences that drive your store growth.

Unified Email & SMS Marketing for BigCommerce

Send hyper-targeted email & SMS marketing that generates revenue with an easy one-click integration.

Uncover What your Customers Really Want

Get all the same features you need with a more intuitive UI you’ll love. Experience the difference.

Everything Your Brand Needs to Achieve Greatness with SMS

Build lasting, authentic relationships and tap into multi-channel revenue with all-in-one email & sms marketing.

Drive significant ROI for your
online store

Your eCommerce power couple - Unite your email & SMS marketing under one roof with Sendlane.

The Ultimate Guide to Maximizing
CLTV for Digital Retailers

Keep your store cruising onward and upward with these seven strategies to increase CLTV.

The eCommerce
Segmentation Handbook

12 eCommerce Email Marketing Segments to Maximize Your Customer LTV.

The Definitive Guide to Abandoned
Cart Emails for eCommerce

Perfect your abandoned cart email funnel and recover those lost sales on autopilot.

The Big Book of eCommerce Email Funnels

Boost your customer LTV & ROI with these 10 proven automated funnel templates.

Your 2021 Guide to eCommerce Holiday Marketing

9 tried and tested omnichannel marketing strategies to crush holiday sales

The Digital Retailer’s Email Copywriting Handbook

A Marketer's Guide to Writing Killer Email Copy That Sells.

The Future of eCommerce
in 2022

Omnichannel strategies to drive revenue plus trends to watch in 2022 and beyond

The Digital Retailer's Guide to Modern SMS/MMS Marketing

10 Best practices to convert more customers where and when they’re active most with text messaging.

Increase Revenue and Retention by Mastering the Digital Customer Experience

A step-by-step guide to mastering the customer experience and building a base of loyal, repeat buyers.

The BigCommerce Experience: Omnichannel Marketing Strategies for a Post-Cookie World

The Shopify Experience:
A Merchant & Marketer's Guide
to Scaling eCommerce Growth

Get started with your free
14-day test drive!

All our PRO level features at your fingertips.

Try for Free