The 6 Best SMS Automation Software of 2023

SMS/MMS Marketing

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1 Feb

2023

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It's 2023, and many businesses are going paperless. But with all of this new technology, you're starting to feel a little overwhelmed. You remember the days when you could pick up the phone and call someone, but now there are so many different ways to communicate with your customers. What's the best way to stay in touch?

SMS automation software is the answer! This software allows you to send automated text messages to your customers, saving you time and energy. Not only that, but SMS automation software can also help you track customer engagement and measure the ROI (return on investment) of your SMS marketing campaign.

In this article, we’ll explore the 6 best SMS automation software of 2023 and the pros, cons, and pricing of each so you can make the best decision for your SMS marketing strategy.

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What is SMS Automation Software?

SMS automation software is a type of marketing tool designed to help businesses reach their customers through automated text messages. With SMS automation software, you can quickly and easily create, send, and track personalized SMS messages for your customers.

You can use SMS automation software to send appointment reminders, promotional offers, surveys or polls, shipping notifications, and more. The best SMS automation software will also allow you to measure ROI and track customer engagement to help you create marketing campaigns that deliver results.

Benefits of SMS Automation for Your Business

SMS automation not only enhances the customer experience but it also eliminates lengthy waiting times associated with traditional manual help desks. Automated text messaging can be integrated with chatbots to provide essential customer support quickly, freeing up employees for more complicated tasks requiring greater involvement.

Customers can rely on consistent communication along their journey without worrying about any human intervention being required. Plus, integrating SMS automation with CRMs allows businesses to effectively promote their products and services like never before!

With SMS automation software, you can:

Optimize your team's time
Design and optimize your customer's journey
Be attentive to customer needs
Send relevant information triggered by specific events
Send abandoned cart notifications
Nurture customer relationships

Ready to get started with SMS marketing? Check out our list of SMS marketing ideas for every business!

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Sendlane

When it comes to reliable SMS marketing software solutions, Sendlane stands out as one of the best. It is packed with features that make managing campaigns simple and straightforward - segmentation options, powerful messaging tools, analytics reports, and more. Furthermore, setting up your Sendlane account is a breeze even for new users or small businesses just starting!

What sets Sendlane apart from the competition is its fully unified capabilities with email marketing to unite data and offer customers a cohesive experience. The platform also offers a wide range of advanced features like automated funnels with pre-built SMS templates for eCommerce businesses and a two-way SMS reply center. Plus, Sendlane offers over 50 eCommerce integrations with big players like BigCommerce, Shopify, and WooCommerce — all users have to do is plug in their content and activate.

Best Features

Two-way reply
United email & SMS
Unified analytics
Pre-built SMS automations

Pricing

Sendlane offers a range of pricing plans, depending on your business needs and the number of contacts. You can add an SMS subscription to any email plan based on your list size and sending needs.

Automated Text Message Example

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Attentive

Attentive is a great SMS marketing solution for businesses of any size. Its powerful features, such as segmentation and automation, and its easy-to-use interface make creating campaigns a breeze.

Plus, you can track results in real-time to gain valuable insights into your performance with detailed analytics reports. Get started today and take control of your messaging strategy!

Pros:

Wide range of integrations
Easy-to-use interface
Robust automation capabilities

Cons:

Limited reporting features
Unclear pricing structure
Doesn't integrate with Mailchimp
No free trial

Pricing:

Attentive doesn’t publicly display its pricing options. Customers will need to contact them for more information.

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Postscript

Postscript is an SMS marketing software that focuses on building strong customer relationships throughout the buyer's journey. The platform offers features such as segmentation, automation, and analytics. It's equipped with automation workflows to easily create campaigns and dedicated support teams to help you along the way.

Pros:

Intuitive user interface
Flexible pricing
Limited campaign creation options

Cons:

Lacking crucial analytics for Shopify businesses
Limited custom fields for personalization

Pricing:

Postscript offers a range of pricing plans, starting at $0 per month for brands just getting started and going up to $500 for businesses using SMS to scale. There is also a customized enterprise pricing option available.

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SMSBump

SMSBump is an advanced SMS marketing platform designed to help you generate higher ROI from your campaigns. With features like automation, segmentation, and analytics, it's easy to create highly targeted messages that are relevant to each customer. Plus, with integrations for popular platforms such as Shopify and Bigcommerce, it's easy to get started.

Pros:

Advanced segmentation capabilities
Automated workflow for campaigns
Wide range of integrations

Cons:

No free trial available
Limited analytics features

Pricing:

SMSbump offers two pricing plans, a basic plan for $19 per month and an advanced plan for $99 per month. The advanced plan offers more features such as an unlimited number of contacts and custom fields.

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Emotive

Emotive is an SMS marketing platform designed to help businesses build relationships and boost conversions through conventional marketing. It offers features such as segmentation, automation, and analytics that can be used to create campaigns tailored to each customer.

Pros:

Integrates with popular eCommerce platforms
Powerful automation capabilities
Wide range of integrations

Cons:

Can't create custom fields
No analytics dashboard

Pricing:

Emotive offers a basic plan for $25 per month and an advanced plan for $500 per month. The advanced plan offers additional features such as unlimited contacts and custom fields.

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Klaviyo

Klaviyo is a comprehensive SMS growth marketing software that equips you with all of the necessary tools to engage and grow your customer base. With features such as segmentation, personalization, and analytics — plus its effortless integration with email marketing platforms — it makes omnichannel communications seamless and stress-free.

Pros:

Connect with email marketing platform
Flexible pricing plans
Integration with leading eCommerce platforms

Cons:

Lack of segmentation options
High learning curve
High cost

Pricing:

Klaviyo offers a range of pricing plans, starting at $0 per month for 500 messages and going up to $1,970 for enterprise-level clients, along with a customized pricing plan.

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Factors to Consider When Choosing an SMS Automation Software

When choosing an SMS automation software, there are several factors to consider, such as pricing structure, integration capabilities, user experience, reporting features, and customer support.

It's important that you find the SMS automation software that best fits your needs and budget. Additionally, be sure to look for one that offers a free trial so you can test it out before committing to a plan.

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Learn more About Sendlane's SMS Automation Software

SMS automation software can be a powerful tool for businesses to engage with their customers and increase conversions. Sendlane is the best SMS marketing software for increasing sales, strengthening customer relations, and maintaining engagement with tailored omnichannel communications.

Utilize Sendlane's email and SMS marketing platform to automate your responses and segmentation functions so you can deliver the best message to precisely the right people — every time!

Start your free 60-day trial and see how SMS marketing automation software can enhance all of your marketing efforts!

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SMS Automation Software FAQs

Written by

Caitlin Hutchinson

Head of Marketing

As someone consistently recognized for her talent in writing, storytelling, art, and technology, it’s not shocking that Caitlin realized her passion for marketing exceptionally early in her career. As the Sr. Director of Marketing, Caitlin leads, develops, and accelerates Sendlane’s strategy and brand recognition. Known as Sendlane’s “Brand Warrior'', Caitlin is credited for the bold, disruptive, and innovative branding behind the pink envelope. Joining Sendlane as the 6th employee and the 1st marketing hire, Caitlin has since worked diligently alongside the CEO to nurture the department into the high-performing and creative powerhouse it is today.

@caitlinkhutch