Journal

Out-of-The-Box Automation: Sendlane's New Pre-Built Funnels

2 Nov
2022
Out-of-The-Box Automation: Sendlane's New Pre-Built Funnels

The best marketing strategies are well-planned and have a clear end goal: to increase sales.

Without automation, however, it can take a lot of time and require a lot of manual effort to keep customers happy and heading to the checkout. 

Until now.

Marketers can get the best of both worlds: winning automations that take just minutes to create. 

Say hello to Sendlane Pre-Built Funnels 👋

Think IKEA furniture for marketing funnels. They come equipped with winning sequences, waiting times, and triggers that get more customers to your checkout. All you have to do is fill in each part of the sequence with your own content—and Sendlane will do the rest automatically. 

Let’s walk through how our prebuilt automations will help you create winning funnels in minutes 👇 

6 Winning marketing sequences—straight out of the box

Sendlane’s PreBuilt Funnels are eCommerce-proven flows created with a best-in-class strategy in mind, from recovering abandoned carts to winning back customers with personalized content. 

Pre-built funnels section inside Sendlane

The funnels quickly integrate emails and/or SMS into any marketing strategy to achieve higher ROI and less time spent in the dashboard. There are six different prebuilt funnels to choose from that cover the entire customer journey: 

1. Welcome New Subscribers 

the prebuilt welcome funnel inside sendlane

Introduce your brand to new subscribers with a welcome email. Use Sendlane’s prebuilt funnel to send messages about product information, your brand story, and nurture subscribers along their customer journey to boost conversions. 

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2. Cart Abandonment

Recover lost sales and automatically follow up with customers who abandoned their cart at your checkout. Send personalized emails and SMS (at the perfect time) automatically to customers. 

abandoned cart prebuilt funnel inside sendlane

By using Dynamic Content Blocks within the emails, the app will automatically pull in product information, images, and pricing for each unique shopper! 

3. Browse Abandonment

No abandoned cart? No problem. 
With Sendlane’s prebuilt Browse Abandonment funnels, you can retarget customers who were window shopping on your site. Even if a visitor was just looking at a piece of clothing, like a hoodie, you can automatically send them an email to encourage them to come back and buy it. 

browse abandonent prebuilt funnel

The funnel is already built with a Goal at the end to track the customer’s journey and will stop sending emails to the customer if they buy the product. 

4. Customer Win-back

Sendlane uses tracking technology to identify shoppers who have not purchased in several months and send them real-time automated emails and/or SMS to win them back. 

customer win-back funnel prebuilt in sendlane

5. Product Recommendation

Sendlane’s prebuilt product recommendation funnel can reach out to customers awaiting their purchase with personalized offers, best-sellers, or product complementary to their purchase.

product recommendation prebuilt funnel

6. Post Purchase

Automatic customer relationship nurturing at its best. Say thank you, offer tips for product use, product recommendations or sharpen your customer feedback process at just the right time with these pre-built funnels. 

prebuilt post purchase funnel

Email 🤝 SMS in the same funnel

We’ve tested. And tested. And tested. 

These automated funnels have been designed from thousands of emails and SMS automations to drive revenue and repeat business for eCommerce brands. Each piece of the automation funnel is clearly defined in a proven step-by-step playbook to weld email and SMS into sequences that convert. 

Here’s what a section of the prebuilt abandoned cart automation funnels looks like, utilizing email and SMS:

example of email and sms inside prebuilt funnel

The only thing you have to do?

Fill in the content. 

Seriously! All you have to do is plug your marketing content into each element of the prebuilt funnel. Sendlane’s triggers, conditional splits and automations will do the rest so the right emails are hitting the right customer inboxes. And if you don’t have any content ready to go, you can even use Sendlane’s prebuilt email templates to get these funnels up and running in no time.

Plug in your content. Convert more customers. 

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Build an automated (yet customizable) funnel in 5 minutes

Sendlane’s prebuilt funnels have over 50 flows to choose from.

And they’re super easy to add to any marketing strategy. First, click on your Sendlane dashboard and choose New Automation, where you’ll have the six prebuilt funnels to choose from that we talked about earlier: 

Once you’ve selected a sequence, you just need to add your own content to each block and you’re ready to go.

You can add, change, and update any components in the flows, like another follow-up email, or triggers and customize wait times between each element.

The whole point of our prebuilt funnels is that each element and trigger has been tested (and tested) by our team, so you shouldn’t have to make any changes. They’re designed to convert as many customers as possible without any customization. 

Easy. Powerful. Built to convert. 

Integrations with all major eCommerce platforms

Sendlane’s funnels are built to work seamlessly with platforms like BigCommerce, Miva, Shopify and WooCommerce. Each funnel has an option for eCommerce integrations. Just select the platform you’re using and Sendlane will customize it to your store so every message to your customers is on point. 

Create revenue-generating funnels that convert with Sendlane’s New Prebuilt Automations

Creating an automation that converts used to take a lot of time—with Sendlane’s prebuilt funnels, those times are over. 

Using data from thousands of tested sequences, our team has pieced together the best bits of historical automations to give you prebuilt funnels that work. Now you have access to winning sequences that have optimized triggers, conditional splits and wait times to hit the mark with your customers—right out of the box.

Just pick your funnel, add your content and Sendlane will do the rest. 

Are you ready to add high-converting funnels to your marketing strategy? Start your 14-day free trial of Sendlane and take all these new features for a spin!

Already a customer? Log in here to start enjoying the new email builder today!

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