6 Best eCommerce Reviews Platforms

6 Jul
6 Best eCommerce Reviews Platforms

Are you tired of seeing lackluster results from your eCommerce marketing campaigns? Do you want to know how your customers truly feel about your products? Look no further than eCommerce review platforms. These platforms allow your customers to share their feedback and provide valuable insights to help you improve your business.

In this article, we'll explore the six best eCommerce review platforms that can help you take your marketing efforts to the next level. But we won't stop there. We'll also dive deep into how Sendlane, an email and SMS marketing automation platform, can take your eCommerce reviews to new heights.

If you're looking to optimize your eCommerce business, keep reading. We've got everything you need to know about eCommerce reviews platforms and how Sendlane can help you achieve success.

The Top eCommerce reviews platforms

When it comes to eCommerce, reviews can make or break your business. With the rise of online shopping, customers heavily rely on reviews to make informed purchasing decisions. In fact, According to a BrightLocal survey, nearly half of all consumers, 49%, place the same level of trust in online reviews as they do in personal recommendations from friends and family. That's why it's crucial for eCommerce businesses to use the best review platforms to capture customer feedback and improve their online reputation.

Here are the top eCommerce reviews platforms to consider for your eCommerce store:


Sendlane is a unified marketing automation platform that goes beyond just email and SMS marketing. With Sendlane, you can collect and showcase customer reviews on your website, email, and other marketing channels. Plus, with its advanced segmentation and personalization capabilities, you can tailor your marketing messages based on the type of customer feedback you receive. Its advanced integrations allow you to add product reviews to your Shopify store to make selling a breeze!

Dog leashes Labradoodle Mania

But Sendlane isn't just a review platform. It also provides powerful automation tools to help you optimize your marketing campaigns and drive more sales. With Sendlane, you can automate your email marketing and SMS follow-ups, send personalized product recommendations using their product picker, and leverage contextual data to hyper-personalize the customer journey.

Here are some other callouts:

  • Design: Sendlane offers customizable widgets, templates, and themes to ensure that your reviews blend seamlessly with your website. With Sendlane's easy-to-use drag-and-drop interface, businesses can customize the design of their review forms to match their brand's look and feel. This allows businesses to create a consistent brand experience for their customers and build brand recognition. Be sure to check out the product review templates for eCommerce so you can save yourself time!
  • Product features: Sendlane offers a range of product features to meet the needs of businesses of all sizes. Some of the key features offered by Sendlane include customizable review forms, photo and video reviews, social proof widgets, and dynamic UGC for abandoned carts. Additionally, Sendlane offers advanced features like automation and segmentation to help businesses optimize their marketing efforts and drive more sales.
  • Pricing and plans: When it comes to pricing and plans, Sendlane offers flexible options to meet the needs of businesses of all sizes. You can select email-only plans or email  + SMS, but no matter what size plan you’re on, you can access ALL of Sendlane’s features, including Reviews, at no additonal cost. That’s right, Sendlane’s Reviews product is completely FREE for users! 
Sendlane reviews block

Ready to improve your eCommerce reviews game? Sign up for Sendlane today and start collecting, managing, and showcasing customer feedback like a pro!


Yotpo reviews plaform

Yotpo is a popular review platform that offers a wide range of features, including reviews and ratings, Q&A, and user-generated content. It also integrates with popular eCommerce platforms like Shopify, BigCommerce, and Magento. However, its advanced features come at a steep price, making it a less affordable option for smaller businesses.


Okendo reviews platform

Okendo is another robust review platform that offers features like photo and video reviews, social proof widgets, and product feedback. While it offers a lot of capabilities, it doesn't integrate with Sendlane, which may be a drawback for businesses that use the platform for their marketing automation needs.

Shopify free reviews

Shopify free reviews

Shopify offers a free review platform for businesses that use its eCommerce platform. However, its functionality is limited, with basic features like star ratings and text reviews. It also lacks advanced features like review reminders and rich snippets. While Shopify is often touted as one of the best eCommerce platforms, its integration for some of the most important parts of your eCommerce site leaves more to be desired. 


BigCommerce free reviews 

BigCommerce free reviews

BigCommerce also offers a free review platform, but like Shopify, its functionality is basic. It offers star ratings and text reviews but lacks advanced features like photo and video reviews, Q&A, and social proof widgets. reviews platform is a review platform that offers features like review requests, customizable review forms, and review reminders. It also integrates with popular eCommerce platforms like Shopify, BigCommerce, and Magento. However, its pricing may not be suitable for businesses with a limited budget.

How to identify the perfect review platform for your eCommerce store

Choosing the right review platform for your eCommerce business can be a daunting task. With so many options available, it's important to consider several factors to ensure that the platform you choose meets your business needs.

Here are some key factors to consider when selecting the perfect review platform:

Pricing and plans

One of the most crucial factors to consider when choosing a review platform is pricing. Some platforms may offer basic features for free, while others may charge a significant amount for advanced features. It's important to consider your budget and the features you need to make an informed decision.


The design and customization options of a review platform are also important factors to consider. You want a platform that can be customized to match your brand's look and feel. Look for platforms that offer customizable widgets, templates, and themes to ensure that your reviews blend seamlessly with your website.

Product features

The product features offered by a review platform can vary widely. Some platforms may offer basic features like star ratings and text reviews, while others may offer advanced features like photo and video reviews, social proof widgets, and Q&A. Consider the features that are most important to your business and choose a platform that meets those needs.

Uses of eCommerce rating and review tools

eCommerce rating and review tools are like the hidden gems of eCommerce businesses. Not only do they provide valuable insights on customer feedback, but they also help businesses to improve their online reputation, drive more sales, and even foster customer loyalty.

Let's take a closer look at some of the ways businesses can leverage eCommerce rating and review tools to their advantage:

Review collection & management

Gone are the days of sending tedious follow-up emails to customers to collect reviews. eCommerce rating and review tools simplify the process by allowing businesses to easily request and collect reviews from customers. And that's not all! These tools also provide a centralized platform to manage reviews, filter through spam, and showcase them on your website and other marketing channels. This helps businesses gather valuable customer feedback and improve their online reputation.

Sendlane customer reviews dashboard


Want to improve your search engine ranking? Look no further than eCommerce rating and review tools. Search engines love fresh, relevant content, and reviews provide just that. By showcasing customer reviews on their website, businesses can provide a steady stream of user-generated content that search engines love. Additionally, reviews can help to build trust and authority, which can lead to higher click-through rates and ultimately increase organic traffic to your website.

Brand personality / trustworthiness

A strong brand personality and trustworthiness are key to success in the eCommerce industry. eCommerce rating and review tools can help businesses achieve just that. By showcasing customer reviews on their website, businesses can demonstrate social proof and build trust with potential customers. Positive reviews can also help to create a strong brand personality that customers can relate to, leading to increased customer loyalty.

UGC / User engagement

eCommerce rating and review tools are more than just a means to collect feedback. They can also encourage user-generated content (UGC) and increase user engagement. By providing customers with a platform to share their feedback, businesses can encourage user participation and create a community around their brand. This can lead to increased user engagement, loyalty, and higher customer lifetime value.

Customer reviews example

eCommerce rating and review tools are powerful for any eCommerce business looking to improve its online reputation, drive more sales, and foster customer loyalty. By using these tools, businesses can simplify the process of collecting and managing customer feedback, improve their search engine ranking, build brand personality and trustworthiness, and increase user engagement. And with Sendlane's advanced automation tools and segmentation capabilities, businesses can take their eCommerce reviews to the next level and sell more than ever before.

Why reviews are crucial for online stores

In today's digital age, online reviews have become a vital part of eCommerce businesses. These reviews can help businesses gather valuable feedback from customers, establish credibility with potential customers, and ultimately increase sales. It's no secret that consumers often turn to the opinions of others before making purchasing decisions. In fact, studies have shown that nearly 50% of consumers trust online reviews just as much as they trust personal recommendations from friends and family.

If you're a business looking to boost your online reputation, there are several ways to encourage customers to leave reviews. One effective way is to make the review process as easy as possible for customers, especially on mobile devices. With more and more people using their mobile devices for online shopping, having a mobile-friendly review platform can make a significant difference in collecting customer feedback.

Another way to encourage customers to leave reviews is through targeted email marketing. By reaching out to customers who have recently made a purchase, businesses can ask for feedback on their experience. This not only helps to gather valuable feedback but also helps to build trust with customers and improve the business's overall reputation. Ultimately, investing in online reviews is an investment in your business's success.

Here is a list of what customers commonly leave reviews about:

  • Product quality: Customers often leave reviews about the quality of the product they purchased. They may comment on how well the product works, how durable it is, and how it compares to similar products on the market.
  • Customer service: The level of customer service a business provides can have a major impact on customer satisfaction. Customers may leave reviews about how helpful and responsive the customer service team was or how quickly their issue was resolved.
  • Shipping and delivery: Shipping and delivery can be a major factor in the customer experience. Customers may leave reviews about the speed of delivery, the condition of the product upon arrival, and the quality of packaging.
  • Price: The price of a product can also be a factor in customer reviews. Customers may leave feedback about whether they feel the product was worth the price they paid, or if they found a similar product for a better price elsewhere.
  • Website usability: The ease of use of a business's website can impact the overall customer experience. Customers may leave reviews about how easy or difficult it was to navigate the website, find what they were looking for,, if there was 24/7 customer support, and how easy it was to complete their purchase. All the features in the world can't make up for a poor user experience in your online store. 
  • Overall experience: Customers may leave reviews that provide an overall summary of their experience with the business. They may comment on things like the selection of products, the checkout process, and their overall satisfaction with the purchase.

How to handle eCommerce reviews

While eCommerce reviews can be a great tool for businesses, they can also be a double-edged sword. Negative reviews can damage a business's reputation, while positive reviews can create an influx of sales. So, how can businesses effectively handle negative reviews for their online business?

Here are some tips on how to handle eCommerce reviews:

Respond promptly

Whether it's a positive or negative review, responding promptly is key to handling eCommerce reviews effectively. Acknowledge the review and thank the customer for taking the time to provide feedback for your online store. For negative review responses, offer a sincere apology and a solution to the problem. For positive reviews, show appreciation and encourage the customer to return.

Here are some great examples from Gartner.

Gartner review response templates

Take action

Don't just respond to reviews, take action. Negative reviews can provide valuable feedback that businesses can use to improve their products or services. Take note of the feedback and make necessary changes to prevent similar issues in the future. Also respond to positive reviews and use them as a marketing tool to showcase your strengths.

Here’s an example from Lulus.

Lulus review

Use reviews to improve marketing

eCommerce reviews can also be used as a marketing tool. Positive reviews can be showcased on a business's website, social media, and other marketing channels to demonstrate social proof and build trust with potential customers. Negative reviews can also be used as an opportunity to show transparency and demonstrate the business's commitment to customer satisfaction.

Paro reviews email

Source: Really Good Emails

Don't fake reviews

It may be tempting to create fake reviews to boost your business's reputation, but this can do more harm than good. Not only is it unethical, but it can also damage your business's credibility if customers find out. Instead, focus on providing excellent customer service and a great product or service that customers will naturally want to rave about.

Take your eCommerce reviews to the next level with Sendlane

In the diverse landscape of eCommerce review platforms, Sendlane distinguishes itself as a platform designed to cater to businesses of all sizes. With its unique blend of eCommerce marketing automation and the compelling power of social proof through reviews, Sendlane provides a streamlined, yet robust solution for businesses seeking to optimize their review strategy without over-complicating the process.

What makes Sendlane stand out is its focus on simplicity and efficiency. It understands that not all eCommerce brands need an overflowing toolkit of features — many of which go unused. Rather, it concentrates on providing a select set of powerful, widely-used features that drive real results.

Key features

  • Collect reviews: Gathering customer feedback is seamless with Sendlane. The platform allows you to collect reviews by sending targetted email campaigns that drive customer’s directly to your site.
  • Display reviews on the product detail page: Showcasing social proof has never been easier. Sendlane facilitates the direct display of customer reviews on your product pages, thereby enhancing credibility and driving conversions.
  • Respond to happy/unhappy customers: Sendlane fosters proactive customer service by allowing businesses to directly respond to customer reviews. This way, brands can extend their appreciation to happy customers and address the concerns of less satisfied ones, enhancing overall customer experience.

With Sendlane, you won't find yourself navigating through a laundry list of extraneous features, like unnecessary widgets or syndication tools. Instead, it provides a streamlined, effective reviews solution that directly contributes to your bottom line.


The power of integration

One of the core strengths of Sendlane lies in its ability to integrate review requests into email and SMS campaigns. This fusion not only simplifies the marketer's life by consolidating tools but also generates more revenue by maximizing the utilization of user-generated reviews.

By leveraging these customer insights, brands can power their email and SMS marketing channels more effectively. These integrated channels offer unparalleled insight into trends, attribution, and ROI, making Sendlane a one-stop solution for businesses looking to enhance their eCommerce performance.

Ultimately, Sendlane shines as a platform that adapts to the size and specific needs of your business, enabling a dynamic, data-driven approach to managing reviews and fueling marketing efforts.

Don't wait any longer to take your eCommerce reviews to the next level. Sign up for Sendlane today and see the difference for yourself!

eCommerce reviews platform FAQs

Choosing the right eCommerce reviews platform can be overwhelming, especially if you're new to the world of online reviews. To help make the decision easier, here are some frequently asked questions about eCommerce reviews platforms:

How to identify fake reviews in eCommerce stores?
What features should an eCommerce reviews platform have?

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