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4 Ways to Use Sendlane's Shopify Integration to Deliver Personalized Customer Experiences

If you own or manage a Shopify store, you already know how important it is to deliver tailored experiences to your customers.

With Sendlane’s deep-data integration for Shopify, you can do exactly that!

Who this guide is for:

Shopify retailers looking to leverage customer data to increase sales and ROI.

In this guide, you will learn:

  • How to connect your Shopify store with Sendlane
  • How to track deep-data to send more targeted emails
  • How to use dynamic content blocks to create personalized emails

Let’s get started!

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How to connect your Shopify store with Sendlane

Before we dive into the specifics of how you can personalize shopper experience, let’s help you set up the Shopify-Sendlane integration for your own eCommerce store.

Connect your Shopify store with Sendlane:

  1. Log in to your Sendlane account (don’t have an account yet? Start your 14-day free trial here.) 
  2. Click on Integrations from the left-hand 2. Find and click on Shopify from the list of apps and platforms to configure your integration.
  3. After feeding your online store details, you’ll be redirected to Shopify to sign in to your account. Here, click on the Install unlisted app button.
  4. You’ll be redirected back to Sendlane, where you can manage and configure your Shopify store settings.

For a more detailed tutorial, check out our step-by-step guide to integrating Shopify and Sendlane.

4 ways to personalize Shopify customer experience with Sendlane

Great! Now that you’ve set up the integration between your store and your Sendlane account, You can now start delivering unforgettable customer experiences in your store!

1. Track deep data to send more targeted emails

After you connect your Shopify store with Sendlane, you’re able to track dozens of different data points, including:

  • Average order value
  • Customer lifetime value
  • Customer location
  • Purchased since
  • Product type
  • Return status
  • Landing site
  • Referring site
  • … and more!

Digging into data that goes beyond a contact’s name and email unlocks hidden opportunities for growth and personalization.

It allows you to send more targeted emails that your contacts are more likely to open, click, and respond to.

How to leverage deep-data in your email marketing:

  • Analyze data on your best and worst-selling products.
  • Get your best-sellers more exposure by adding them to your store homepage, highlight them in your product recommendation emails, and share on social media.
  • Look into why your worst-selling products aren’t doing so well. You might want to revisit the pricing, run more ads, or even discontinue it if nothing seems to work.
  • Track the Average Order Value (AOV). Knowing the AOV helps you create better segmentation strategies and incorporate different marketing techniques, such as upselling, to boost your sales.

2. Create dynamic abandoned cart emails to win back customers

Fun fact: More than 88% of online shopping carts were abandoned in 2020.

Imagine how much revenue you’re missing out on if you’re not doing anything to recover these lost sales!

By integrating Sendlane with your Shopify store, you can easily create abandoned cart emails with dynamic content.

This means that you can create one abandoned cart email, and Sendlane will automatically add the recipient’s abandoned products into the spaces provided.

Pretty cool, right?

How to create dynamic abandoned cart emails in Sendlane:

1. In Sendlane’s email editor, click on the Content tab in the top-left corner.

2. Under Integrations on the left, simply double-click on the Abandoned Cart block or drag and drop it on to your email.

This block will automatically pull details from the carts abandoned by your Shopify store visitors. These details could include product names, images, and prices.

It will also prompt them to return to your store and complete their purchase!

3. To make the most of this block, create an abandoned cart automation funnel in Sendlane.

This will automatically send your dynamic email to every shopper who abandons their cart on your Shopify store.

3. Add Shopify products to personalize product emails

Another cool feature of integrating Shopify and Sendlane is the ability to automatically add products from your store into your emails.

That’s right!

You don’t need to manually go to your store, and download your product images and details to add to your product recommendation emails.

You can simply add the product picker block inside the email builder, select the products you want to add, and hit send!

This feature makes it super easy to send tailored product emails, such as product recommendations, products on sale, and more.

How to pull Shopify products into your Sendlane emails:

1. In Sendlane’s email editor, click on the Content tab in the top-left corner.

2. Find Integrations on the left, and double-click on the Product block under it. You can also drag and drop this block on to your email.

3. Once you add the block in your email, you can fine-tune the content of your product recommendation email. Edit options like:

  • The number of items you want to show 
  • The Shopify store you’re pulling products from
  • Show or hide the product title
  • Show or hide the product price
  • Show or hide the Buy Now button

Once you add in your products, here’s what the product recommendation could look like: 

4. Create targeted segments to boost email engagement

By leveraging the data points that come with your integration, you can create highly targeted contact segments based on multiple variables.

Multivariable segmentation helps you send hyper-personalized emails to your contacts. For example, you can send a follow-up email to contacts who:

  • Have purchased a product from you in the past
  • Have not engaged with your emails in the last 30 days
  • Have not visited your store in the last 30 days

How to use multivariable segmentation to boost customer LTV

Let’s say you run an online coffee shop. Here’s an example of how you can create a targeted segment in Sendlane using different data points.

See how targeted the segment above is?

These people are contacts who have previously purchased from your shop, specifically your decaf products.

Now that you have this information, you know who to send other emails regarding decaf products to.

Since these people are already interested in decaf products, they’ll be more likely to open, engage with and respond to your emails!

You can also use multivariable segmentation to boost your customer Lifetime Value (LTV).

For example, you can send personalized product recommendations to customers who bought from you recently to get them to make a repeat purchase.

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Skyrocket eCommerce sales by integrating your Shopify store with Sendlane

Sendlane's deep-data integrations can help you take your Shopify store to the next level by optimizing customer experiences.

Track your contacts’ behavior, create hyper-targeted segments, send personalized emails, run set-it-and-forget-it automations and much more. 

This will ultimately translate into more sales, higher engagement, loyal customers and an improved brand image for your business!

Ready to boost your Shopify store? Sign up for Sendlane’s 14-day free trial and take it for a test drive!

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