Our Story - The Vision of Sendlane

22 Mar
Our Story - The Vision of Sendlane

They say there are two types of companies out there in the world: The ones who practice what they preach and the ones that sell what they THINK people want.

Sendlane is the first. The founders (myself, Zak, and Anik) are email marketers.

We’ve been at the ground floor. We all built businesses solely on the single channel of email marketing. And between the three of us, we carry over 35 years of digital marketing experience.

The three of us have used email marketing for all our different companies and business models: from affiliate marketing to digital marketing, local businesses to eCommerce stores, and even as an agency. But back in 2013, as all our businesses grew, we started to run into problems with other email service providers. They lacked the flexibility and functionality we were looking for, and just didn’t seem to fully understand what digital businesses needed.

And when we found ones that did address our needs, they came with $150,000 a year price tags, paid up front, annually. Plus, they required special on-boarding and pricey consultants to get set up. As entrepreneurs, we knew the other platforms out there just weren’t right for our own businesses. So instead of settling, we chose to solve the problem ourselves, and decided to create our very own email platform... One that worked for us. And that’s when Sendlane was born!

Over the next two years, we created a tool that fit our needs. An email marketing platform we loved to use because it was easy, and worked really well. Now here’s the funny part about Sendlane… We never intended to offer it as a service to the public. We created it for ourselves because we wanted more for our own businesses.

But with tremendous pressure from our friends and followers, we decided to allow the first customer to walk through our virtual door in 2015. And then our journey really began!

Since 2015, Sendlane Has Evolved Multiple Times

In our initial release, our first platform was designed to be an easier, more nimble version of tools like MailChimp, iContact, AWeber, or Constant Contact. You know, just basic email marketing. Though we had very similar set of features, we did do one thing better than any of those platforms: we understood our customers and their desires to grow and evolve in their own businesses.

In the summer of 2017 we released our next iteration (version 2.0) which is when we came out with behavior - and action-based email marketing automation. This advanced us forward and helped us start to create separation between our initial set of competitors and what we strived to achieve with Sendlane.

In December of 2018, we partnered with Zing Capital, with an investment of $2 million into Sendlane, to help us race to our final vision: “To be the best marketing automation platform for digital marketers.” And though that’s a bold statement, it’s what we believe in and strive for.

The Vision of Sendlane - 2019 And Beyond

That brings us to today. It's March of 2019 and we just rolled out the next generation of Sendlane.

Sendlane 3.0 features true cross-channel marketing automation that connects all of your marketing communications, from your website to your social media and more.

From text message to email, to updating your social network audiences, to deploying actions or creating multivariable segmentation, our platform helps you send the right communication, to the right person, with the right content, 100% automated.

Plus, with Sendlane’s advanced AI tracking tool, Beacon, you can learn what your contacts are doing, where they spend the most time, what they’re interested in, and when they purchase.This empowers you to track and record the journey of every single lead, customer and contact no matter where they are, or what marketing channel they’re currently interacting with.

All of this happens seamlessly within Sendlane 3.0 so you can earn more sales by converting more leads to customers, and more customers into repeat buyers. Shortening sales cycles and increasing customer LTVs. What’s interesting about our story is... we're not done yet!

Though we just released Sendlane 3.0, our team is already hard at work refining the platform, planning for the future and developing new tools and features that will empower your business to get even better marketing results.

The Next Generation of Marketing Automation

Sendlane was designed for digital marketers, with the capabilities we always wanted and the tools we (as digital marketers ourselves) know you need to be successful in your own business.

That’s why Sendlane includes all the features you need under one roof to save you time and money. We offer campaign builders, behavior-based automation, retargeting, event tracking, webforms, reporting, and more!

We also strive to offer the best automation and segmentation on the market. In fact, Sendlane now automates the entire process of marketing based on your contacts’ actions and behaviors to maximize your engagement and your sales.

Plus, you also deserve the absolute best customer service on the planet. That’s why our Support team is exclusively US-based and available 24 hours a day, 7 days a week with an average 3 minute response time.

Sendlane is a tool that you can proudly stand behind and share to all your friends, family, and business colleagues.

And we’ll even reward you for doing that! We’re a company backed by people who love what we do and a growing community of business owners who put their business in our hands.

As I write this article today and share our story, over 50,000 businesses have tried Sendlane.

So if you’re reading this and are a current user of our platform, I wanted to say “Thank You.” We wouldn’t be where we are today without loyal customers like you!

If you’re just reading this because you stumbled across this article either from a search engine, a friend, or an advertisement – we hope you got to learn about our brand and story.Oh and don’t forget to give us a try – it’s absolutely free to do a 14 day test drive.50,000 other businesses have, will you be 50,001?

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