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The Best Email Marketing Software For BigCommerce

12 Oct
2022
The Best Email Marketing Software For BigCommerce

The 5 Best Email Marketing Software For BigCommerce

Running a BigCommerce store isn’t easy. You need email marketing software that easily integrates with your store and other BigCommerce apps and does the heavy lifting for you!

One of the best email marketing software for BigCommerce is Sendlane (a Preferred Partner of BigCommerce.) Other tools include Mailchimp, Campaign Monitor, Omnisend, and Constant Contact.

In this post, we’ll look at each tool in detail so you can make the right decision for your business and start maximizing your BigCommerce store conversions.

Let’s get to it!

1. Sendlane

Sendlane is a savior for BigCommerce businesses looking for an all-in-one, multi-channel marketing solution. Our one-click integration allows you to seamlessly connect with BigCommerce and unite multiple stores under one roof.

The platform is incredibly user-friendly and packed with features to help you maximize your email marketing ROI. With the integration, you can leverage deep data synced from your store, quickly set up automated workflows, add dynamic content blocks to your emails, and more.

Pros & Cons

Pros:

  • Multi-store integration: If you’re running several online businesses, you can manage them from a single Sendlane account. Easily keep product details up-to-date, align customer data and track analytics in one place to deliver fantastic customer experiences across the board.
  • World-class support: Sendlane provides users with 24/7/365 support with a lightning-fast response time of 30 seconds! If you ever face a problem or get stuck, we’ll help you sort it out in no time.
  • High deliverability rates:  Unlike other ESPs, Sendlane owns its deliverability infrastructure and doesn’t rely on third-party tools. This means your emails are more likely to land in subscriber inboxes, helping you maintain a quality sender reputation.
  • Beginner-friendly: Sendlane’s UI is simple and intuitive, with an easily navigable dashboard. You’ll waste no time learning how to set up integrations, run campaigns, track results, create automation flows, and more.

Cons:

  • No mobile app: Sendlane’s platform is currently only available on desktops. The lack of a mobile app means you cannot create, run, and manage campaigns on the go.
  • No multi-language support: Sendlane is currently only available in English.

Features

Sendlane analytics dashboard
  • Drag-and-drop email builder with customizable templates
  • Email & SMS automation tools for multi-channel marketing
  • Multivariable segmentation for sending hyper-personalized emails
  • In-depth audience data and contact management
  • Pre-built automation workflows to save you time and effort
  • Multivariate testing of email components in up to four versions at a time
  • Sendlane Beacon for tracking customer journeys on your website
  • Real-time performance analytics and detailed campaign reporting
  • Deep-data integrations with your favorite apps, including BigCommerce
  • Intelligent pop-ups with custom fields to gather contact data

Integration with BigCommerce

Sendlane offers one-click integration with BigCommerce!

All you need to do is set up a BigCommerce store, visit the BigCommerce app marketplace, and install the Sendlane app.

Log in to your existing Sendlane account or create a new one, then create a sender profile to finish the installation. It’s that simple!

Note: Looking for detailed instructions? Follow this step-by-step guide to integrating BigCommerce and Sendlane.

Pricing

Sendlane offers a 14-day free trial with full access to all features (including SMS) as long as you stick to 500 sends, 50 SMS credits, and 100 contacts. There’s no credit card required to sign up for the trial!

When you’re ready for an upgrade, choose from the following plans:

  • Growth Plans: Start at $100/month for up to 5,000 contacts. You get access to all features, our all-star Product Support Team, the SMS subscription add-on, and access to eCommerce Academy - Email Marketing Basics & SMS Marketing Basics online courses
  • Pro Plans: Start at $660/month for up to 50,000 contacts. You get access to everything in the Growth plan, plus custom onboarding, access to our Customer Success Team, monthly program reviews, and access to eCommerce Academy - Email Marketing Basics, Novice, and Intermediate, and SMS Marketing Basics online courses.

Take a look at the features BigCommerce brands, like RX Smart Gear, are leveraging to create a multi-channel revenue strategy inside Sendlane!

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2. Mailchimp

mailchimp email marketing

Mailchimp is an all-in-one marketing platform that helps you build, promote, and grow your business using multiple channels — including email.

You can set up entire storefronts, understand your audience, leverage AI-powered creative tools, design customer journeys, automate emails, and track detailed campaign reports.

Pros & Cons

Pros:

  • Helpful resources. Mailchimp has a huge library of resources — from guides to tutorials and videos — to onboard new users and get them started faster.
  • Advanced features that go beyond email marketing, such as a customer journey builder, AI creative tools, and content studio.
  • Mobile app to help marketers keep track of contacts, create and send emails, launch landing pages, and understand campaign performance wherever they are.

Cons:

  • Deliverability issues: Mailchimp customers often complain about their emails landing in spam, which is unsurprising considering the platform has millions of users worldwide.
  • Can be overwhelming: Beyond email marketing, Mailchimp also offers website building, digital advertising, and marketing automation tools. Because of this, the platform can be hard to learn and navigate for a beginner.
  • No SMS marketing: Mailchimp does not offer built-in SMS marketing and automation tools. To send text messages, you need to set up a third-party integration.

Features

mailchimp newsletter builder
  • Website building tools to set up entire storefronts
  • 100+ ready-made email and landing page templates
  • Advanced email automation and customer journey design
  • Marketing CRM to organize and understand your audience
  • Behavior-based segmentation and targeting
  • Online scheduling to help visitors book appointments
  • AI creative assistant to generate branded designs
  • Content studio for storing images and files
  • Dynamic content blocks for personalizing individual emails
  • Multivariate testing for testing up to 8 email versions at a time
  • Detailed insights and reporting with smart recommendations

Integration with BigCommerce

Mailchimp integrates with BigCommerce easily and enables you to sync customer data between your store and the email platform.

You can download Mailchimp’s app from BigCommerce’s app marketplace and install it. Then, log in to your Mailchimp account, sync your audience, and tweak the settings to finish the integration setup.

Pricing

Mailchimp offers flexible pricing plans that vary based on the number of contacts. Instead of a free trial, the platform offers a free plan you can use for as long as you like.

Here are the plans Mailchimp currently offers:

mailchimp email marketing pricing
  • Free: At $0/month, you can access limited features like email design, website builder, and basic automation as long as you stick to 500 contacts and 2,500 monthly sends.
  • Essentials: Starts at $11/month for up to 500 contacts and increases as you scale. This plan offers more features like email scheduling, advanced automation, and A/B testing.
  • Standard: Starts at $17/month for up to 500 contacts and goes up as you scale. It offers more custom templates, dynamic content, and send time optimization.
  • Premium: Starts at $299/month for up to 10,000 contacts and increases as you scale. It offers full features, including advanced segmentation, comparative reporting, multivariate testing, and priority phone support.

Mailchimp also offers a Pay-As-You-Go plan for seasonal senders and a 15% discount for nonprofits and charities.

3. Campaign Monitor

campaign monitor email marketing

Campaign Monitor is a leading email marketing platform loved by tech companies, nonprofits, and media giants. It’s also popular with eCommerce stores looking for a no-nonsense, modern tool to help them create great-looking email campaigns.

Pros & Cons

Pros:

  • Clean UI: Campaign Monitor has an easy-to-use, straightforward interface that beginners will quickly adapt to.
  • Templates: The platform offers 100+ professionally designed, responsive email templates for various email types and industries.

Cons:

  • No free trial: Instead of a free trial, Campaign Monitor offers a free plan with no expiration date. However, it’s not very useful as it limits you to only five subscribers.
  • Limited support: The platform only offers email support in the first two tiers. Phone support is only available in the Premium plan.
  • Limited testing: A/B testing is available, but you can only test up to two email versions simultaneously.

Features

campaign monitor email builder
  • Email & SMS automation tools for multi-channel marketing
  • Smart segmentation to send highly targeted emails
  • Link review tool in the email builder to spot missing or broken links
  • Design automated workflows and customer journeys
  • Set up branded transactional emails and receipts
  • Visual performance analytics and reporting
  • A/B test email content, design, and subject lines
  • Custom email signup forms for capturing leads

Integration with BigCommerce

Campaign Monitor does not offer integration support for BigCommerce.

However, you can use third-party tools like Zapier and Automate.io to connect the platform with your BigCommerce store.

Another option is to use CM Commerce — a niche email automation tool for eCommerce owned by Campaign Monitor. You can integrate CM Commerce with both Campaign Monitor and BigCommerce.

Pricing

Campaign Monitor does not offer a free trial. Instead, you can sign up for a free plan that lets you send a campaign to up to five subscribers.

For up to 500 contacts, choose from the following paid plans:

campaign monitor pricing
  • Basic: Starts from $9/month. Send up to 2,500 email campaigns, and get access to all the important features like custom templates, dynamic content, and real-time analytics.
  • Unlimited: Starts at $29/month. This plan offers unlimited email sends, priority email support, and a few more features.
  • Premier: Starts at $149/month. It offers phone support and full features, including send-time optimization, advanced link tracking, and email section locking.

All plans scale as you go. If you cross the sending limit, you can upgrade your plan or pay for the additional emails.

Campaign Monitor also offers a pay-per-campaign plan for seasonal senders. With no monthly subscription, you can send emails at $5/campaign and 1¢/recipient.

Note: SMS is US-only, and you need to contact the sales team for pricing info.

4. Omnisend

omnisend email marketing

Omnisend is an email marketing software designed mainly for e-commerce. The platform offers some cool features like pre-built automation workflows, SMS marketing, and web push notifications to help online stores drive engagement and sales.

Pros & Cons

Pros:

  • Gamified popups and landing pages: Capturing leads is easier with Omnisend’s beautiful signup forms and gamification features like Wheel of Fortune.
  • Robust free plan: Omnisend’s free plan comes with all features except priority support and advanced reporting. The only catch is you need to stick to a limited number of contacts, emails, and texts per month.

Cons:

  • Limited template library: Omnisend has a bunch of stunning, responsive templates, but their library is limited compared to other email marketing tools.
  • Free plan includes Omnisend branding: The free plan offers nearly all features, but it does have compulsory Omnisend branding on emails and landing pages.
  • No multi-language support: You can only use Omnisend’s platform in English.
  • Poor deliverability: Users have negatively reviewed the platform several times for its low deliverability rates.

Features

omnisend email builder
  • Drag-and-drop email builder with templates
  • Automation builder with pre-built workflows
  • Omnichannel marketing; email, SMS and push notifications
  • Gamified landing pages, pop-ups, and signup boxes
  • Customer lifecycle-based segmentation and targeting
  • Analytics dashboard with in-depth reporting
  • Facebook and Google retargeting sync for ads
  • Multi-storefront integration and management

Integration with BigCommerce

Omnisend integrates with most eCommerce platforms, including BigCommerce.

You can add the app directly from BigCommerce’s marketplace or connect your store through your Omnisend account.

Pricing

Omnisend’s pricing plans are also made to scale as you go. Like Mailchimp, they also offer a free plan for new businesses and two additional paid plans.

However, their free plan is more robust in terms of features. The only limit is the number of contacts you can reach and the emails you can send monthly.

omnisend email marketing pricing
  • Free: At $0/month, you can reach up to 250 contacts, send 500 emails/month, and access all features, including templates, pop-ups, and analytics.
  • Standard: Starts from $16/month for up to 500 contacts and includes 24/7 live support.
  • Pro: Starts at $59/month for up to 500 contacts and includes SMS and advanced reporting.

There’s no free trial for the paid plans, but you can try out all the features using the free plan.

5. Constant Contact

constant contact email marketing

Constant Contact is the oldest email marketing software on this list. The company is popular with small businesses and nonprofits and offers integration support with e-commerce platforms like BigCommerce.

Pros & Cons

Pros:

  • Multi-language support: Constant Contact offers support for 10+ languages. You can easily change this in your Account Settings.
  • Unique features: The platform offers some niche features like event marketing and social media marketing to help eCommerce businesses sell better.
  • Mobile app: Constant Contact has a mobile app for both iOS and Android to help marketers create, run, and manage campaigns on the go.

Cons:

  • Limited testing: The platform offers A/B testing, but you can only test subject lines. There’s no support for testing email content and design.
  • No suppression lists: The lack of suppression lists can be frustrating if you want to temporarily stop sending emails to a group of contacts.
  • Lack of customization: Constant Contact’s email templates are not as customizable as those offered by other email marketing tools.
  • Confusing UI: The platform’s interface is not as clean and modern as other tools, making it difficult for beginners to navigate and use the various features.
  • No multi-storefront integration support: You can only connect one BigCommerce store to your Constant Contact account at a time.

Features

constant contact email builder
  • Email, SMS, and social media marketing
  • Hundreds of ready-made email templates
  • Marketing automation to send timely emails
  • Subject line A/B testing for up to two email versions
  • Custom, branded landing pages to capture leads
  • Capture leads with landing pages and signup forms
  • Event marketing tools for managing and promoting events
  • In-depth reporting for tracking campaign performance

Integration with BigCommerce

Constant Contact integrates with BigCommerce.

You can download the email platform’s app from BigCommerce’s app marketplace. Or, find the BigCommerce app under the Integrations tab in your Constant Contact account.

The integration lets you sync contacts between the two platforms, send automated emails, and segment your lists.

Pricing

Constant Contact offers a 60-day free trial with no credit card required.

For up to 500 contacts, you can choose from the following paid plans:

constant contact email marketing pricing
  • Core: Starts at $9.99/month. Offers limited automation and reporting features.
  • Plus: Starts at $45/month. Offers all features, including in-depth reporting, list segmentation, and personalized consultation.

If you’re unhappy with the service, you can close your account within 30 days of signing up and get a full refund.

​​You can buy the all-in-one marketing automation platform starting at $449 USD/mo. This deal includes additional features like lead scoring, sales automation, CRM, and dedicated onboarding.

Kickstart email marketing for BigCommerce

Finding the right email marketing software that seamlessly integrates with your BigCommerce store can be life-changing.

Forget manual exports and imports and constantly switching between apps. Great software can automate all of this for you to focus on what you do best: sell your stuff!

We may be biased, but we think Sendlane is the best email marketing solution for BigCommerce stores of all sizes. Don’t believe us? Try it for yourself.

Sign up for our 14-day free trial and start implementing a multi-channel revenue strategy using Sendlane!

Email Marketing for BigCommerce FAQs

Does BigCommerce have email marketing?
How do I create a newsletter in BigCommerce?
What are the most useful apps for BigCommerce?

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