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How to Send Abandoned Cart Emails on WooCommerce + Conversion Tips

7 Oct
2022
How to Send Abandoned Cart Emails on WooCommerce + Conversion Tips

If you're running an eCommerce store on WooCommerce, you already know the importance of recovering abandoned carts.

The average cart abandonment rate currently sits at over 70%!

But winning back these iffy shoppers can be tough — especially if you're not personalizing your emails enough.

With Sendlane, you can easily create a dynamic WooCommerce abandoned cart email and multiply your chances to retain customers and recover that lost revenue!

In this post, you'll learn:

  • How to send a dynamic abandoned cart email
  • How to create an abandoned cart workflow
  • Tips to make your WooCommerce abandoned cart emails convert better

Ready? Let's dive right in and learn how to retarget those WooCommerce abandoned cart customers!

How to send a dynamic WooCommerce abandoned cart email

Personalizing your abandoned cart emails can help convert buyers better by showing them the exact products they left in their carts.

But imagine creating each email manually for hundreds of contacts. You'd need to download product images and details and upload them to your emails every single time — yikes!

Thankfully, Sendlane lets you create dynamic emails for WooCommerce abandoned carts. These automated emails tailor the content inside to each recipient — all while you sit back and sip your coffee.

So, instead of creating multiple email templates, you only create one!

Here's a quick step-by-step to get you started:

Step 1: Set up a deep-data integration with your WooCommerce store. This will connect your online business to your Sendlane account.

Step 2: Inside Sendlane's email builder, click on the Content tab in the top-left corner.

Step 3: From under the Integrations → WooCommerce section, drag and drop the Abandoned Cart block onto your email.

abandoned cart email example

That's it!

When customers leave the checkout page, an abandoned cart email is sent out, and Sendlane will automatically populate this block with the exact product images, names, prices, descriptions, and other details for each recipient.

You can also configure this block and choose what product details you'd like to display.

Dynamic abandoned cart blocks help you personalize all your WooCommerce abandoned cart emails with minimal effort.

The result? More conversions and sales for you!

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How to create a WooCommerce cart abandonment recovery workflow in Sendlane

Creating dynamic abandoned cart emails is great, but setting up an automated workflow that sends out these emails to the right people at the right time is even better!

With Sendlane, creating an abandoned cart automation is easy.

All you need to do is set up the workflow by adding triggers, actions and emails with dynamic abandoned cart blocks!

Here's a quick step-by-step to help you set up an abandoned cart workflow:

Step 1: Set up a new Automation

Inside your Sendlane dashboard, navigate over to Automations → New Automation.

Step 2: Choose your funnel

You can pick one of the predesigned Automation workflow templates or Start From Scratch.

Step 3: Name your funnel

Assign a name to your automation, e.g., “Abandoned Cart”

Step 4: Add a Trigger

Click on + Add Trigger in the workflow editor screen

Step 5: Add the Abandoned Checkout Trigger

From the menu on your left, go to the WooCommerce tab and click on Customer Abandoned Checkout.

Step 6: Configure your cart abandonment Trigger

Configure your cart abandonment trigger by selecting your WooCommerce store, setting a limit per contact, and choosing the time after which the system should consider a cart as abandoned.

Step 7: Add message nodes to your funnel

Click on the button to add an email or SMS node to your automation.

Step 8: Make your abandoned cart email dynamic

Add the dynamic abandoned cart block to your email by following steps 2 and 3 in the previous section.

You're all done!

Here's an example of what your workflow could look like:

example of abandoned cart funnel template


Now, it's important to note that you must already have a customer's email address inside your account, meaning they first need to opt-in.

Then, whenever a contact abandons the cart page, Sendlane will automatically send them a dynamic cart abandoned email to bring them back to your store!

3 tips to make your WooCommerce abandoned cart emails convert better

Anyone can create abandoned cart emails, but not every email can convert shoppers into paying customers.

To boost your chances of making a sale, here are some proven tips, tricks, and multiple email templates you can start implementing today.

1. Personalize your emails to resonate with each shopper

We can't stress this enough — personalization is key to making your emails convert better!

And we have numbers to prove it. Studies show that personalization can help brands see a return of $20 on every dollar they invest!

When you personalize your cart abandonment emails, you're able to speak directly to each individual shopper, making them feel special and valued.

Better yet, you're able to tap into their exact needs to show them content they actually want to see!

Personalizing your abandoned cart emails is more than just adding abandoned products. Below are two additional ways to personalize your abandoned cart emails:

Talk to your customer like a friend, not a brand

Sure, you've added the exact product and cart link in your abandoned cart emails to tailor the content.

But does your copy speak directly to your customer? Can they relate to it on a personal level?

Personalizing your email copy helps you connect with your shopper and convince them that you value their purchase.

For starters, you can address them by their first name and include the product names, types, or categories they abandoned in your copy.

Here's a great example of a personalized abandoned cart email copy from Vinomofo:

abandoned cart email example

What makes this email so great is not just the use of the subscriber name — it's also how they've written the copy, so it feels like a friend is talking to you, not a brand.

You can also segment your buyers based on gender and tailor email copy and tone of voice to resonate with both men and women.

Another way to segment your contacts and tailor your abandoned cart email copy is by age. For example, think about what tone of voice resonates more with 35-50-year-olds. This will naturally differ from copy that resonates with 18-25-year-olds!

Here's another example from Cater 2 me of personalized email copy that feels human and fun — in the least amount of words possible.

abandoned cart email example w/ simple copy

Tweak your email design to appeal to each customer

Another way to personalize your WooCommerce cart abandonment emails is to tweak the email design — think colors, fonts, layout, and images — to each subscriber or segment!

You could create a feminine-looking email for your female subscribers, a playful, upbeat one for your younger shoppers, and a classy, sophisticated email design for your older customers!

For example, try experimenting with photos in your email, like this one from Casper

abandoned cart email example with images

Versus a straightforward design like this one:

straightforward abandoned cart email example

And see which one converts best. 

Go the extra mile by combining Sendlane's dynamic abandoned cart blocks with these personalization techniques, and boost your chances to recover lost revenue!

Shoppers love receiving emails that make them feel special and valued, and that's exactly what personalizing your cart abandonment emails lets you achieve.

2. Offer incentives to entice shoppers to make a purchase

Sometimes, a mere reminder isn't enough to win shoppers back.

What could widen their eyes and have them rush back to your store with their credit cards in their hands is a nice, juicy discount or free shipping! (Hefty shipping costs often play a big part in abandoned carts.)

Here's an example of an incentivized abandoned cart email from the brand Ruggable:

abandoned cart email with incentive

Offering a discount in your abandoned cart emails increases your chances of making a sale and goes a long way in convincing bargain hunters to finish their purchase!

Pro-tip: Offer time-sensitive discounts to create urgency and push shoppers to buy from you right away.

3. Create an abandoned cart series to follow up with buyers

What's better than a personalized abandoned cart email? A series of personalized abandoned cart emails!

This study shows that following up with three or four cart abandonment emails instead of sending out a single campaign can significantly increase your conversions!

Following up with your shoppers with multiple abandoned cart emails helps you remind customers what they're missing and leverage different techniques to boost your chances of making a sale!

Here's an example of an abandoned cart series to inspire your own:

  1. Send a reminder of the items shoppers left in their carts.
  2. Follow up with a second reminder + subject lines like “Your cart will expire soon!”
  3. Offer a discount or free shipping coupon code to incentivize shoppers.
  4. Send an email showing other similar products the shopper might be interested in.
template of how to build out abandoned cart funnel

With an email series, you can address multiple potential problems your buyer might be facing.

For example, some cart abandoners might feel your products are too expensive. The third email in the series featuring a coupon code above can help convert these price-conscious shoppers!

The key is to understand your shoppers, their journey, and their needs, and then use that information to create abandoned cart emails that hit home!

If you're using Sendlane, you can add multiple emails to your automated cart abandonment workflows at once, so you don't have to create emails over and over again. Or if you're looking for a new tool, use this guide to email marketing tools for WooCommerce!

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Create dynamic WooCommerce abandoned cart emails to recover lost sales

Abandoned cart emails can help you win back a huge chunk of otherwise lost sales for your WooCommerce store.

With Sendlane, it's easy to create dynamic abandoned cart recovery emails that are smart enough to adapt to each individual subscriber!

You can also set up workflows to automatically send out multiple emails that are both dynamic and hyper-personalized.

Ready to create effective cart abandonment emails and boost your WooCommerce sales? Sign up for Sendlane's 14-day free trial and take it for a test drive!

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WooCommerce Abandoned Cart FAQ

What is a dynamic abandoned cart email?
How do I create an abandoned cart email in WooCommerce?
What is the best email tool for WooCommerce?

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