If you’re running a WooCommerce store, you already know the importance of recovering abandoned carts.
But winning back these iffy shoppers can be tough — especially if you’re not personalizing your cart abandonment emails enough.
With Sendlane, you can easily create dynamic abandoned cart emails for your WooCommerce store and multiply your chances of recovering those lost sales!
In this post, you’ll learn:
- How to send dynamic abandoned cart emails
- How to create an cart abandonment workflow
- Tips to make your WooCommerce abandoned cart emails convert better
Ready? Let’s dive right in!
How to send dynamic abandoned cart emails for your WooCommerce store
Personalizing your abandoned cart emails can help you better convert buyers by showing them the exact products they left in their carts.
But imagine creating each email manually for hundreds of contacts. You’d need to download product images and details and upload them to your emails every single time — yikes!
Thankfully, Sendlane lets you create dynamic abandoned cart emails for your WooCommerce store. These emails automatically tailor the content inside to each recipient — all while you sit back and sip on your coffee.
So, instead of creating hundreds of emails, you only create one!
Here’s a quick step-by-step to get you started:
- Set up a deep-data integration with your WooCommerce store. This will connect your store to your Sendlane account.
- Inside Sendlane’s email builder, click on the Content tab in the top-left corner.
- From under the Integrations → WooCommerce section, drag and drop the Abandoned Cart block onto your email.
Now, whenever your abandoned cart email is sent out, Sendlane will automatically populate this block with the exact product images, names, prices, descriptions, and other details for each recipient.
You can also configure this block and choose what product details you’d like to display.
Dynamic abandoned cart blocks help you personalize all your WooCommerce abandoned cart emails with minimal effort.
The result? More conversions and sales for you!
How to create a cart abandonment workflow in Sendlane
Creating dynamic abandoned cart emails is great, but setting up an automated workflow that sends out these emails to the right people at the right time is even better!
With Sendlane, creating a cart abandonment automation is easy.
All you need to do is set up the workflow by adding triggers, actions and emails with dynamic cart abandonment blocks!
Here’s a quick step-by-step to help you set up a cart abandonment workflow:
- Inside your Sendlane dashboard, navigate over to Automations → New Automation.
- Choose one of the predesigned automation workflow templates, or Start From Scratch.
- Assign a name to your automation, e.g. “Abandoned Cart.”
- Click on + Add Trigger in the workflow editor screen.
- From the menu on your left, go to the WooCommerce tab, and click on Customer Abandoned Checkout.
- Configure your cart abandonment trigger by selecting your WooCommerce store, setting a limit per contact, and choosing the time after which the system should consider a cart as abandoned.
- Click on the + button to add an email to your automation.
- Add the dynamic abandoned cart block into your email by following steps 2 and 3 in the previous section.
You’re all done!
Here’s an example of what you workflow could look like:
Now, every time a contact abandons their cart, Sendlane will automatically send them a dynamic cart abandoned email to bring them back to your store.
3 tips to make your WooCommerce abandoned cart emails convert better
Anyone can create abandoned cart emails, but not every email is able to convert shoppers into paying customers.
To boost your chances of making a sale, here some proven tips and tricks you can start implementing today.
1. Personalize your emails to resonate with each shopper
We can’t stress this enough — personalization is key to making your emails convert better!
And we have numbers to prove it. Studies show that personalization can help brands see a return of $20 on every dollar they invest!
When you personalize your cart abandonment emails, you’re able to speak directly to each individual shopper, making them feel special and valued.
Better yet, you’re able to tap into their exact needs to show them content they actually want to see!
Personalizing your cart abandonment emails is more than just adding the right products. Below are two additional ways to personalize your abandoned cart emails:
Talk to your customer like a friend, not a brand
Sure, you’ve added the exact products in your cart abandonment emails to tailor the content.
But does your copy speak directly to your customer? Can they relate to it on a personal level?
Personalizing your email copy helps you connect with your shopper and convince them that you value their purchase.
For starters, you can address them by their first name and include the product names, types, or categories they abandoned in your copy.
Here’s a great example of personalized abandoned cart email copy from Vinomofo:
What makes this email so great is not just the use of the subscriber name — it’s also how they’ve written the copy so it feels like a friend is talking to you, not a brand.
You can also segment your buyers based on gender, and tailor email copy and tone of voice to resonate with both men and women.
Another way to segment your contacts and tailor your cart abandonment email copy is by age. For example, think about what tone of voice resonates more with 35-50 year olds. This will naturally differ from copy that resonates with 18-25 year olds!
Here’s another example from Cater 2 me of personalized email copy that feels human and fun — in the least amount of words possible.
Tweak your email design to appeal to each customer
Another way to personalize your WooCommerce cart abandonment emails is to tweak the email design — think colors, fonts, layout, and images — to each subscriber or segment!
You could create a feminine-looking email for your female subscribers, a playful, upbeat one for your younger shoppers, and a classy, sophisticated email design for your older customers!
For example, try experimenting with photos in your email like this one from Casper:
Versus a straightforward design, like this one:
And see which one converts best.
Go the extra mile by combining Sendlane’s dynamic abandoned cart blocks with these personalization techniques, and boost your chances of recovering lost sales!
Shoppers love receiving emails that make them feel special and valued, and that’s exactly what personalizing your cart abandonment emails lets you achieve.
2. Offer incentives to entice shoppers to make a purchase
Sometimes, a mere reminder isn’t enough to win shoppers back.
What could widen their eyes and have them rush back to your store with their credit cards in their hands is a nice, juicy discount (or free shipping!)
Here’s an example of an incentivized abandoned cart email from clothing brand Ruggable:
Offering a discount increases your chances of making a sale and goes a long way in convincing bargain hunters to finish their purchase!
Pro-tip: Offer time-sensitive discounts to create urgency and push shoppers to buy from you right away.
3. Create an abandoned cart series to follow up with buyers
What’s better than a personalized abandoned cart email? A series of personalized abandoned cart emails!
Following up with your shoppers with multiple emails helps you stay on top of their minds (and inboxes), and leverage different techniques to boost your chances of making a sale!
Here’s an example of an abandoned cart series to inspire your own:
- Send a reminder of the items shoppers left in their cart.
- Follow up with a second reminder + “Your cart will expire soon!”
- Offer a discount or free shipping coupon to incentivize shoppers.
- Send an email showing other, similar products the shopper might be interested in.
With an email series, you can address multiple potential problems your buyer might be facing.
For example, some cart abandoners might feel your products are too expensive. The third email in the series above can help convert these price-conscious shoppers!
The key is to understand your shoppers, their journey, and their needs, and then use that information to create abandoned cart emails that hit home!
If you’re using Sendlane, you can add multiple emails to your automated cart abandonment workflows at once so you don’t have to create emails over and over again.
Create dynamic abandoned cart emails to recover lost WooCommerce sales
Abandoned cart emails can help you win back a huge chunk of revenue for your WooCommerce store.
With Sendlane, it’s easy to create dynamic abandoned cart emails that are smart enough to adapt to each individual subscriber!
You can also set up workflows to automatically send out multiple emails that are both dynamic and hyper-personalized.
Ready to create effective cart abandonment emails and boost your WooCommerce sales? Sign up for Sendlane’s 14-day free trial and take it for a test drive!