Follow Your Legend Skyrockets Click Rates by 67% After Migrating to Sendlane

Executive Summary

A true feel-good company, Follow Your Legend is on a mission to create ethical and sustainable products that inspire customers to connect with—and protect—nature and wildlife.

And they’re not doing it alone. Follow Your Legend seeks to build a global community of activists equally passionate about preserving the place we call home: planet Earth.

But what makes Follow Your Legend different from other philanthropically-driven organizations is that they put their money where their mouth is:

• They give back 12% of proceeds from their apparel, jewelry, and plushie sales to their partner charities
• 1% of sales from Olive Ridley Project products go toward rescuing and rehabilitating injured sea turtles
• Their “Legend Magazine” donates half of all sales to partner charity organizations
  

Thanks to Follow Your Legend’s “practice what you preach” philosophy, they’ve donated over $200K to charities, rescued more than 100 animals, and partnered with 12 global charitable organizations—all to make the world a better place.

Problem

Like many marketing teams, Follow Your Legend used numerous disconnected tools to power their lead generation efforts—including Klaviyo for email marketing and Attentive for SMS and pop-up forms.
‍
The team was trying to parse data together and struggling with double attribution issues. They wanted to unify their tech stack to enhance marketing performance by:

• Consolidating and managing email and SMS efforts into a single platform
• Gaining a better understanding of how each channel contributed to their marketing strategy
• Leveraging a central repository of email and SMS data to create more targeted campaigns
  

Their growth marketing partner—Aplo Group—had many successful Sendlane migrations with other clients and was confident Follow Your Legend would see serious benefits from switching to Sendlane:

• Instant cost savings
• A truly unified email, SMS, reviews, and forms platform
• Proactive support
• A smooth migration that minimized revenue loss during the warming process (like what they experienced migrating other clients)
  

Understanding their unique needs, Aplo Group encouraged Follow Your Legend to switch to Sendlane—where they could do everything, and all in one place. And they knew it'd be a seamless migration and more effective marketing that'd propel Follow Your Legend.

Solution

Switching platforms can be a headache, from drops in deliverability to a lengthy and confusing migration—but it doesn't have to be.

When Follow Your Legend migrated from Klaviyo to Sendlane, Aplo Group and the Sendlane onboarding team meticulously planned the migration, providing exceptional support from the get-go. Sendlane's warming process quickly established a reputable sender domain.

And Follow Your Legend gained another true partner dedicated to their success. While Sendlane's unified platform allowed the team to bring everything together (email marketing, SMS, and forms), Follow Your Legend got much more:

• They could clearly attribute campaign success to the right channels
  
  Sendlane's dashboard gave them quick and easy access to a comprehensive view of data, from new customers to revenue from both email and SMS to campaign performance
• Having email and SMS in a single platform allowed Follow Your Legend to track email activity to create more effective SMS and marketing strategies
• Post-migration, both email open and click rates saw significant jumps
• They could see any flagged areas with email deliverability in Sendland and quickly address them to ensure email campaign success over time

Combining Aplo Group's deep expertise, Sendlane's powerful marketing solution, and knock-your-socks-off support gave Follow Your Legend the seamless migration they were looking for and the long-term marketing results they wanted.