The Fresh Chile Co. Increases Email Revenue by 35% After Unifying with Sendlane
Talking with Chris Lang, Owner
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Executive Summary
Born from a love of gift-giving, Hatch chiles, and community, The Fresh Chile Co. produces Hatch chile products, like salsa and its award-winning red and green chile sauces.
The Fresh Chile Co. is a family-owned and community-driven company in Las Cruces, NM. It came to be after founder Randy McMillan and his wife started gifting their chile sauces to friends and family for the holidays. It was such a hit that they decided to turn their passion into a business.
Fully embracing New Mexico's rich heritage and the Hatch Valley chiles, The Fresh Chile Co. partners with local farmers, customers, and the community to create the highest-quality Hatch chile products.
“I like to have all my marketing unified. I’m going to go in here, I’m going to send my email, I’m going to send my text message, and that’s what was so appealing about Sendlane.”
Problem
Chris had been running Shopify brands for years and used Klaviyo to scale with email marketing. But he was a one-man marketing team learning more about email and needed support. Klaviyo didn't deliver.
“I had a lot of questions—could never get answers. [It was] always like a support doc and there really was no relationship there.”
He was frustrated with the customer service and began looking for an alternative. The company had to provide exceptional proactive support—it was non-negotiable. But Chris also needed to bring his reviews (Okendo), email (Klaviyo), and SMS (Via) efforts into a unified platform.
Chris was the one executing everything, and quickly grew frustrated—and tired of—signing into multiple platforms. He was over juggling numerous customer support teams and paying a dozen different bills. It was too disconnected.
Instead, he sought out Sendlane, where he could do it all in one place—from email marketing and SMS sends to collecting the reviews that drive The Fresh Chile Co. forward.
Solution
Once The Fresh Chile Co. moved from Klaviyo to Sendlane, it immediately saw cost savings of $24,000 a year. But what Chris wanted—and needed—most was to consolidate his marketing efforts by bringing email, SMS, and reviews together in a single platform. He got that and more once he switched to Sendlane.
On top of unifying everything, Chris got the customer support he was missing from Klaviyo. The dedicated Slack channel makes getting help effortless.
But Chris most appreciates the proactive updates. He's always in the know of what's on Sendlane's roadmap and which products could help him make more sales for The Fresh Chile Co.
The Results
Sendlane helped The Fresh Chile Co. boost email deliverability and sales while unifying everything in a single platform. Since moving from Klaviyo, they’ve boasted some impressive results:
- Yearly cost savings of $24,000
- Revenue from email has grown by a massive 35%
- AOV has increased by 20%
Sendlane has become a true partner to Hatch Chile Co. With email deliverability rates at an all-time high, and a unified platform that's user-friendly for one-man teams like Chris, The Fresh Chile Co. is on track to fulfill its mission of bringing the Hatch chile to everyone.
