Rx Smart Gear Drives a 20% Increase in Revenue after Switching to Sendlane
Talking with Ericka Arguedas, Digital Marketing Manager
Revenue
Executive Summary
In 2008, Rx Smart Gear started out in the back of a modest, two-car garage in El Cajon, California. It began with two questions:
“Why am I so bad at this?"
"How can I improve?"
These questions marked the beginning of a garage-based innovation obsession that has helped RXSG become a global leader in fitness gear and training techniques.
The brand currently has had multiple Olympic partnerships and provides jump ropes—their star product—to world-renowned NBA Teams.
“Sendlane’s customer service is superior to any other service we have ever used. They taught our team how to build email and SMS automations from scratch. In the past, our employees were unsure how automations worked. Now, they have a clear understanding of what is possible and how to execute it.”
Problem
The team at RXSG already knew about the importance of email marketing. The channel is responsible for 15% of their total revenue and plays a key role in delivering personalized customer experiences.
But most ESPs they used lacked comprehensive employee training, reliable customer support, and integrations with their favorite apps. RXSG was looking for an all-in-one solution that not only enabled them to implement campaigns easily, but also helped their employees understand automations.
“We were in need for an easy way to integrate our BigCommerce store with other apps we love, like Justuno, that would enable us to leverage all of our store data throughout our email & SMS automations.”
Solution
After searching for a while, RXSG came across Sendlane—the best marketing solution for their needs.
The platform’s intuitive and powerful email and SMS features made it easy to implement a multi-channel strategy.
Plus, the transition was a breeze thanks to their Dedicated Customer Support team! Together, they were able to integrate their BigCommerce store and apps like Justuno to start funneling data under one roof.
But the real moment of truth was Sendlane’s white glove service and hands-on strategy training, which drastically improved their marketing team’s knowledge and overall approach.
“Sendlane’s customer service is superior to any other service we have ever used. Their customer support taught our team how to build email and SMS automations from scratch. In the past, our employees were unsure how automations worked. Now, they have a clear understanding of what is possible and how to execute it.”
The Results
By leveraging Sendlane’s features to implement a multichannel approach, RXSG propelled their marketing efforts to new heights:
- Experienced a 20% increase in revenue from email and SMS
- Averages a 7% click rate across automations
- Able to reach new subscribers easily through multiple channels by implementing automated email & SMS campaigns.
To top it off, the platform helped them learn the importance of interacting with a responsive customer base and maintaining a good deliverability reputation. RXSG is excited to see what else is on the horizon for their partnership with Sendlane and how the platform will continue to be a part of their success story.
