Sene Increases Email & SMS Revenue by 28% Since Moving to Sendlane
Talking with Ray Li, CEO
Executive Summary
Founded by cousins Ray Li and Mark Zheng, Sene is a sizeless clothing company that makes custom clothing accessible to everyone—but it didn't start out that way.
Despite Sene's strong vision of a sizeless clothing future, the brand found itself in trouble in 2019 when it had to shut down its LA-based retail store. With only two months of cash left, the cousin duo changed everything, creating the Sene brand of today.
They built a proprietary SmartFit technology that creates a unique fit based on your body and how you want your clothes to fit in 60 seconds flat. Now, customers can do everything online—no brick-and-mortar required.
Sene is getting rid of stock sizes and finally making custom clothing affordable and accessible.
“The service was so good that—even though warming isn’t fun—I felt like we still made the right decision.”
Problem
Sene wanted both email and SMS in one place, which is why the team originally chose Klaviyo. But there was one big problem (amongst others)—the service.
Sene had earned a bad reputation with email providers thanks to an improper DMARC migration that was affecting deliverability and performance. Sene's emails were going straight to the SPAM folder.
Despite seeking support from Klaviyo, the team felt unclear about what moves to make to remedy the situation.
Klaviyo’s support process made getting help nearly impossible—Offering lackluster recommendations with no true strategy when they did make contact.
“In Klayvio, it’s ‘start a ticket, wait forever, get an email’… it’s too much work to ask a question, so you just don’t ask a question.”
By the time Sene started looking for Klaviyo alternatives, its email reputation was in the gutter. The team knew it'd take forever to rebuild that reputation within Klaviyo, and they were frustrated they couldn't get any strategic support.
Another factor? Klaviyo had raised its rates. Sene knew it'd be easier to fix all its problems by migrating to Sendlane rather than paying increased rates while trying to rebuild in Klaviyo.
Solution
They needed a more cost-effective and unified platform, knock-your-socks-off support, and a strategic partner to help rebuild its reputation. Sendlane checked all three boxes.
Since migrating to Sendlane, Sene saw nearly 40% cost savings thanks to Sendlane's usage-based pricing. Plus, the Sendlane team helped them nail down a more targeted approach with segmentation—at Klaviyo, they were sending to the entire email list and doing full SMS sends.
Sene also got the support they'd been so desperately missing. Instead of wasting days waiting to hear from Klaviyo’s team, strategic support is now just a Slack message away with Sendlane.
After switching to Sendlane, Sene has restored its reputation, boasting impressive open and clickthrough rates (CTR).
The Results
After moving from Klaviyo, Sendlane worked hand in hand with Sene through the email warming process to steadily rebuild its reputation. Ever since, they’ve been able to establish and maintain healthy open and click rates.
The Sene team has also achieved a few other impressive wins with Sendlane:
- Saw immediate cost savings of 40% since switching to Sendlane
- Emails get an average CTR of 4.5%
- Revenue from both email and SMS channels has skyrocketed by a whopping 28%
With a restored reputation and a strategic partner by their side-Sendlane-the team at Sene is set to grow its sales even more and further its mission of making custom clothing affordable and accessible for all.
