Sendlane Launches Email Builder that Makes Personalizing eCommerce Marketing Content Quicker and Easier

20 Sep

San Diego, CA (9-20-2022) – Sendlane today announced the launch of a new email builder tool for BigCommerce designed to simplify the personalization and creation of engaging email marketing campaigns. Sendlane delivers behavior-based email and SMS marketing tools that help eCommerce brands deliver unique online shopping experiences on Shopify, Shopify Plus, WooCommerce, Clickbank, Miva and custom storefronts

“Today’s eCommerce marketers need simple, user-friendly design tools to create engaging email content that is personalized, targeted, and drives sales – all while communicating the right message at the right time,” said Jimmy Kim, CEO & Co-Founder, Sendlane. “With our new email builder tool and template gallery, there are no limits on your creative vision. We make creating fresh, engaging content simple, quick and fun.”

Engaging marketing emails do more than just make a great first impression – they drive clicks, strengthen brand loyalty, and increase revenue. The Sendlane Email Builder delivers a unique set of features designed specifically for eCommerce brands. It simplifies the creation of unique, personalized email marketing content with unique layout options and text/image wrapping features that make engaging with an email feel like reading a blog. Default style tools make creating brand marketing content even quicker. 

The tool’s unique link bar feature drives traffic to high-converting website content, improving clicks and strengthening online engagement. Combining social media and email marketing is simplified via the social media bar – adding social media icons to every email with the click of a button. Customized header and footer design tools help improve brand engagement. Drag-and-drop content block tools make designing personalized emails quick and effective. Block content available on the new email editor include:

  • Multimedia Block: Import the thumbnail and link of YouTube and Vimeo videos, without creating a new image to add it to the email.
  • Product Block: These smart blocks pull product images and data directly from the eCommerce store, making building personalized abandoned cart and product recommendation emails simple.
  • Custom HTML Blocks: Build custom blocks by inserting HTML/CSS directly, without the need for outside design support. 
  • Saved Blocks: Save pre-designed blocks of content to add quickly into future email designs – headers, footers, and other content ready for quick re-use. 

“The new digital toolkit is available free for a 14-day trial, allowing eCommerce merchants to take it for a test drive, kick the tires, and ensure it’s up to speed,” said Jimmy Kim. “After testing out the user-friendly new Sendlane Email Builder, eCommerce marketers won’t be looking in their rear-view mirrors anytime soon.”

About Sendlane

Sendlane, the preferred email & SMS marketing platform for BigCommerce, empowers brands and Digital Retailers to generate more revenue, increase retention and deliver exceptional eCommerce experiences. The behavior-based platform allows BigCommerce retailers to identify, target, and communicate the right message to the right customer at the right time.