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What’s something that can win over potential customers, drive them to the checkout and convince other store visitors to do the exact same thing? 🤔
Yup—we’re talking about customer reviews. A staggering 95% of customers read ‘em before buying something online. And adding them to your online store is a great way to win customers over and get them to your checkout.
Vendors told us how important reviews were to their store—and we listened. Introducing: Sendlane Reviews, a super simple way for eCommerce stores to show feedback and interact with customers on their site.
Icing on the cake? It’s completely FREE for all Sendlane users. Yup - FREE.
Let’s take a closer look at our newest feature release and how we specifically designed it to help your eCommerce store maximize revenue and increase traffic 👇
A simple way to collect customer reviews
A good customer experience is the ultimate goal for eCommerce stores. But what happens after?
You snag a positive review, of course. Here’s the problem: over half of consumers leave four or less reviews every year, and 26% have never left a review at all!
The fastest way to build trust in a product and convince potential customers is to ask your happy customers for a review. Sendlane Reviews makes it easy to do just that—You can build out your review requests within your post-purchase automations by using the review block within your customized emails.
Once it’s triggered, Sendlane will use the review block to pull dynamic content and show the specific product purchased. Then, shoppers can click through to your site to leave a positive (or negative) review about your product and overall shopping experience.
If you receive a good review, you can use the display widget to place it on your product page and encourage other customers to buy. But collecting negative reviews is also worthwhile, as it gives you a chance to send the customer an apology, mend the relationship, and provide transparency of your brand.
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Monitor and respond to reviews and build a loyal brand
Customers expect brands to be responsive, whether it's responding to product questions or following up on a review post-purchase.
Within your Product Reviews dashboard, you can monitor and respond to every customer review to show them how much you care about their feedback. Every time a customer submits a review, Sendlane will notify your team with an email so you can check it, say thanks and deal with any concerns or negative reviews immediately.
If a customer loves their product, you can upsell or cross-sells similar items to increase their AOV. Or if a customer isn’t 100% happy, you can chat to them and see if there’s a way to fix it directly from the dashboard.
Use reviews to supercharge your sales
5* customer reviews can boost sales and drive repeat customers.
But what it can also do is give your product and marketing team valuable insight into what customers love (and what products they’re snoozing on). Sendlane’s new review dashboard collects powerful data and breaks it down into easy-to-digest analytics, like how many 5* reviews a product is getting, or which items bring in the highest ratings.
This data is also super helpful if you want to create segments for more targeted marketing—picture an email campaign that’s sent to happy customers with an exclusive offer. Just build an automation that sends out a thank you message after a customer leaves a positive review, and cheekily ask for a referral to family and friends or a chance to opt-in to your VIP program. Boom! 🔥
Leverage reviews in your marketing campaigns
The more reviews a product has, the easier it is to win a customer over.
According to a study by Psychological Science, if consumers have to make a choice between two products with similar ratings—they usually buy the one with more reviews. An authentic customer review is like gold dust for eCommerce vendors. Once you have it, you can use it on product pages, social media feeds and email campaigns to add fuel to your (marketing) fire.
First, we created the star widget. Vendors can add this to each product so when a customer looks at a catalog they get an instant snapshot of its rating. Vendors can dynamically add positive reviews and UGC to emails to leverage social proof and boost conversions. Just use the drag and drop builder to design the email:
And when the product recommendation lands in your subscriber’s inbox, the first thing they will see is how satisfied your customers are with the item! *chef’s kiss*
On top of that, vendors can use the abandoned cart email sequences to increase click-through rates and cart revenue. With dynamic UGC, follow-up abandoned cart emails can embed any products the customer left behind, along with the star rating we just talked about:
Adding this rating is the perfect way to spice up the average abandoned cart email by letting the customer know just how much other shoppers loved the product!
(Coming Soon) Use reviews to boost your store’s Google footprint
Let’s not forget about search engines and Google shopping.
We’ve also made sure Sendlane Reviews displays customer product ratings and reviews across Google Search results and Google Shopping. When shoppers search for an item, any ratings and reviews attached to the site will display with it:
By linking reviews and ratings, Sendlane Reviews tells Google that customers love your products which helps drive more traffic to your store. Oh, and it helps improve your store’s search engine rankings as well. Just integrate your store using the Google Shopping setting, customize the feed options and next stop… Google!
Good to know: An XML integration needs to be set up where product reviews are sent to Google by their product/ global identification number so Google can aggregate the reviews. If you need any help with this, that’s what our team is here for!
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TL;DR: Watch CEO & Founder, Jimmy Kim demo the new reviews product!
Win over customers and drive more sales with Sendlane reviews
We really went big with Sendlane Reviews—there’s widgets, automated email trigger campaigns, Google feed integrations and a dashboard to reply to every customer.
But it’s all part of our goal to get you more customers. Thanks to triggers and automation, you can put post-purchase feedback requests on autopilot and increase how many customers leave reviews for your products.
This is where the fun starts. These reviews can be used to build trust, increase revenue from product recommendations and win customers over when they are uuhhmming-and-ahhhing about buying something from your store.
It’s what we like to call a win-win-win! 🥳
So, ready to drive more customers to the checkout? Sign up for a 60-day free trial and use Sendlane’s integrated reviews to increase your sales!
