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Sending a text message is an incredibly effective way to reach your customers. SMS marketing software lets you easily send messages to large groups of people so you can stay in touch with them quickly and efficiently. It's an excellent tool for building relationships, engaging prospects, and increasing sales. And with a 98% open rate, it's an easy win.
Many SMS marketing software solutions are available, but not all are created equal. To help you find the right one for your business, we've compiled a list of the five best SMS marketing software solutions currently on the market. Each has unique features, benefits, and pricing options to accommodate all types of businesses. Let's get started!
What is SMS Marketing Software?
SMS marketing software is a tool that helps businesses send text messages to their customers. It makes it easy to create and manage campaigns, segment audiences, schedule messages, and track results. With SMS marketing, you can easily send promotional offers or discounts, notify customers about upcoming events or sales, share important updates, and more.
Why Should Businesses Use SMS Marketing Software?
SMS marketing benefits are endless! It is an incredibly effective way to engage with your customers and drive sales. It's fast, personal, and easy to use, making it a great choice for businesses of all sizes. Since text messages have such a high open rate, it ensures that your message will actually reach its intended audience. Plus, since text messages are usually short and to the point, they're more likely to grab customers' attention and keep them engaged.
SMS marketing examples include traditional SMS marketing campaigns, holiday promotions, or special occasions like birthdays and anniversaries. Text messages can also be used to nurture existing customer relationships through exclusive offers, appointment reminders, abandoned carts, delivery updates, and more.
The Best SMS Marketing Software Platforms
Now that you know a bit more about SMS marketing, let's take a look at the five best SMS marketing software solutions available on the market.
Sendlane
Sendlane is one of the most popular SMS marketing software solutions out there, and for a good reason. It offers all the features you need to create and manage SMS campaigns, including segmentation options, powerful messaging tools, detailed analytics, and more. Sendlane is also easy to set up and use, making it a great choice for businesses of all sizes.
What sets Sendlane apart from the competition is its fully unified capabilities with email marketing to unite data and offer customers a cohesive experience. The platform also offers a wide range of advanced features like automated funnels with pre-built templates and a two-way SMS reply center. Plus, Sendlane offers over 50 eCommerce integrations, and you can easily scale up as your business grows.
Pros:
- Affordable pricing options
- Highly scalable
- Great customer support
- Wide range of integrations
Cons:
- Complex features may be difficult for some users
- No onboarding process
Pricing:
Sendlane offers a range of pricing plans, depending on your business needs and the number of contacts. You can add an SMS subscription to any email plan based on your list size and sending needs.
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SimpleTexting
SimpleTexting is another popular SMS marketing software solution that offers a wide range of features and pricing options. It's easy to use and set up, making it a great choice for businesses of all sizes. The platform allows you to easily create campaigns, segment audiences, schedule messages, track performance, and more.
This platform is ideal for businesses that want to send mass text campaigns rather than have a direct conversation with customers. It supports bulk text messaging, which automates conversations and sends messages to a large number of contacts. Plus, its pricing plans are competitive, and you can opt for pay-as-you-go or monthly plans.
Pros:
- Easy to use and set up
- Wide range of features
- Affordable pricing options
- Bulk messaging capabilities
Cons:
- No advanced features
- Hard to scale
Pricing:
SimpleTexting offers a straightforward pricing model. Prices start at $29 per month and allow you to send up to 500 SMS per month and receive unlimited messages. They also provide a phone number with your plan.
SlickText
SlickText is another SMS marketing software that offers small businesses a wide range of features and affordable pricing. It has an easy-to-use interface and allows you to create engaging campaigns, segment lists, track performance, and more.
What sets SlickText apart from the competition is its automated responses feature, which sends out automated messages to customers depending on their interactions with the campaign. Plus, it provides plenty of training through videos and documentation to ensure you feel comfortable when you begin.
Pros:
- Unlimited custom fields
- Highly detailed reporting
- Automated response capabilities
Cons:
- Limited integrations
- Reporting can be confusing
Pricing:
SlickText offers a range of pricing plans, nine of them to be exact. Prices start at $29 per month for 500 messages and go up to $1250 per month for the Monstro plan. There is also a customized pricing option for enterprise-level clients. Plus, they offer a 14-day free trial, so you can try out the platform before committing.
Attentive
Attentive is an SMS marketing software for businesses of all sizes. It offers a range of features such as segmentation, automation, and analytics. Plus, it has an easy-to-use interface that makes creating campaigns simple and straightforward.
What sets Attentive apart from the competition is its wide range of integrations with key platforms such as Salesforce, Shopify, and HubSpot. This makes it easier for customers to connect their data and messages across platforms.
Pros:
- Wide range of integrations
- Easy-to-use interface
- Robust automation capabilities
Cons:
- Limited reporting features
- Unclear pricing structure
- Doesn't integrate with Mailchimp
- No free trial
Pricing:
Attentive doesn’t publicly display their pricing options. Customers will need to contact them for more information.
Postscript
Postscript is an SMS marketing software that focuses on building strong customer relationships throughout the buyer's journey. The platform offers features such as segmentation, automation, and analytics.
What sets Postscript apart from the competition is its prebuilt automations that are designed specifically for eCommerce businesses. It has an intuitive user interface that makes managing campaigns and tracking performance easy.
Pros:
- Intuitive user interface
- Flexible pricing
- Limited campaign creation options
Cons:
- Lacking crucial analytics for Shopify businesses
- Limited custom fields for personalization
Pricing:
Postscript offers a range of pricing plans, starting at $0 per month for brands just getting started and going up to $500 for businesses using SMS to scale. There is also a customized enterprise pricing option available.
Klaviyo
Klaviyo is an SMS growth marketing software with features such as segmentation, personalization, and analytics. It easily integrates with its email marketing platform, making omnichannel communications a smooth process.
What sets Klaviyo apart from the competition is its focus on enabling brands to deliver personalized SMS messages. It also offers integrations with platforms like Shopify and Magento, making it easy for customers to connect their data and messages across platforms.
Pros:
- Connect with email marketing platform
- Flexible pricing plans
- Integration with leading eCommerce platforms
Cons:
- Lack of segmentation options
- High learning curve
- High cost
Pricing:
Klaviyo offers a range of pricing plans, starting at $0 per month for 500 messages and going up to $1,970 for enterprise-level clients, along with a customized pricing plan.
Voyage
Voyage is an SMS marketing software that helps businesses engage customers through automated messages. It offers features such as segmentation, personalization, and analytics with a strong focus on compliance.
What sets Voyage apart from the competition is its focus on conversational messaging. Its AI-powered chatbot can be used to create automated conversations with customers and prospects which is especially important in the retail industry.
Pros:
- Intuitive user interface
- Focus on multi-channel optimization
- Integration with leading eCommerce platforms
Cons:
- Limited analytics features
- Unclear pricing
Pricing:
While there is a free trial, Voyage's pricing plans are not offered publicly. Customers must contact the company for more pricing information.
Emotive
Emotive is an SMS marketing software designed to help businesses quickly launch campaigns and increase conversions. It has features fit for different-sized eCommerce businesses across all industries.
What sets Emotive apart from the competition is its focus on building relationships between brands and customers through conversational marketing to help improve traffic, conversions, and brand loyalty.
Pros:
- Detailed analytics options
- Integration with leading eCommerce platforms
Cons:
- High learning curve
- Expensive pricing
- Only available as a paid subscription
Pricing:
Emotive offers three plans, starting at $200 a month for up to 10,000 mobile sessions and going up to $1,000 a month for over 10,000 contacts.
Learn More About Sendlane's SMS Marketing Platform
The right SMS marketing platform can help elevate your overall marketing efforts and reach your customers where they are. Sendlane is one of the most powerful SMS marketing software, with many features that make it stand out from the competition.
Use Sendlane to drive sales, build customer relationships, and keep customers engaged with targeted, omnichannel messaging. Plus, with its automated responses and segmentation features, you can easily send the right messages to the right people.
Sign up for a free 60-day trial and see how powerful your SMS marketing can be. No credit card is required!
