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If you're in eCommerce, you know about Mailchimp. It's a wildly popular email marketing platform that's been around for ages. Many startups flocked to the platform thanks to it being free to start using and sending emails.
Over time, the platform expanded its features and increased its price. And as great as the marketing tools it's provided, many start looking for Mailchimp alternatives.
This article will cover some of the best Mailchimp alternatives and email marketing software in 2023.
Why do people look for another alternative to Mailchimp?
It gets expensive
Being in eCommerce then you're quick to find out that Mailchimp can get pricey to get access to all the marketing automation features so you can send emails that get results.
Access to their premium plan with all their marketing automation tools is $350 for 500 - 10k contacts. But if you push past that, the price increases by a lot.
Their templates are pretty basic
The headline says it all. While their email builder does make it easy to use their templates and get something sent off quickly. But since Mailchimp has an expansive customer base, you risk sending off the same-looking emails as other brands.
A lot of emails end up in the spam folder 👎
This one's a doozy, but it's a big reason people search for a Mailchimp alternative. A lot of people use Mailchimp and many actually send SPAM emails (either intentionally or not) this has a negative impact on the trustworthiness of emails coming from the platform.
Having your emails land in the spam folder, especially after you've done everything you can to ensure they don't, will make your revenue take quite the hit.
Best Mailchimp alternatives for 2023
1. Best alternative for eCommerce: Sendlane
Our founders were in eCommerce first. They built, ran, and sold multiple online stores for six figures. We know firsthand the issues that come from trying to find an email marketing solution that does what you need. We've used services like Mailchimp!
So, we took those pain points and created the solution to solve the issues we and our peers like you were facing. Then we tested, reiterated, and continued to keep innovating to keep up with the changes in eCommerce today.
Main Features
- Unified email and SMS marketing automation. You can build advanced automation workflows that seamlessly weave in SMS marketing.
- Hold multiple stores under one account. Have multiple stores even on different platforms? Don't sweat it. You can house all your eCommerce businesses under one account. This also provides you with some much-loved cross-marketing automation and capabilities that take work to get elsewhere.
- Use multi-variable segmentation to send personalized messaging. We have powerful email marketing features that make it easy to track customer preferences and behaviors so you can send email campaigns that are truly personalized that go past "Hey {firstname}."
- Skip the hassle with our Pre-built funnel templates. We have 50+ pre-built eCommerce funnels for you so you can get straight to sending revenue generating emails sequences.
- Get live customer support 24/7/365. Customer support is our thing. Got a question at 2 AM you need to be answered? Our chat response rate is under 30 seconds so we’ll get to your questions answer fast.
This is really just the tip of the iceberg of what we can do for you. If you want to chat with us or explore our platform, click here for your free 60-day trial. No CC required!
Plans and Pricing
Our plans are straightforward, so you won't be surprised by hidden fees.
- Growth Plans: Start at $83/month for up to 5,000 contacts. You get access to all features, our all-star Product Support Team, the SMS subscription add-on, and access to eCommerce Academy - Email Marketing Basics & SMS Marketing Basics online courses
- Pro Plans: Start at $640/month for up to 50,000 contacts. You get access to everything in the Growth plan, plus custom onboarding, access to our Customer Success Team, monthly program reviews, and access to eCommerce Academy - Email Marketing Basics, Novice, and Intermediate, and SMS Marketing Basics online courses.
Feel free to click here for more info on Sendlane vs. Mailchimp.
2. Klaviyo
Main Features
- Utilize pre-made templates. The platform boasts 50+ predesigned templates for your email campaigns so you can easily brand and then send cohesive looking messages.
- Weave email and SMS together. Build email sequences that use both SMS marketing and email marketing together for a better overall customer experience.
- Implement segmentation and AB Testing. When it comes to eCommerce email marketing, having advanced segmentation and the ability to test what's working is a must.
Plans and Pricing
You can start for free with Klaviyo for limited access to things to get your feel for things. You can also choose email marketing or email and sms to access advanced features.
For the average email list size for an eCommerce business of 10,000 is $175-$190, depending on the features you need. If getting started with a free Mailchimp alternative is a must, this could be a good place to start.
//[inject:ad-personalized-email]
3. Constant Contact
Main Features
- Design with drag-and-drop email templates. Constant contact boasts hundreds of premade templates in resources and with the drag-and-drop email builder you can customize the template to try to create something a bit more on brand.
- View detailed campaign reporting for emails. Reporting is where the data is at and they've managed to pull together a lot of important data points into their dashboard so you can see how your emails are performing.
- Take advantage of SMS marketing automation features. You'll get a dedicated phone number and detailed reporting for your SMS-specific campaigns. If you want SMS, this could be something to look at as far as Mailchimp alternatives go.
Plans and Pricing
The cheapest plan for Constant Contact starts at $9.99 (CORE) for 0-500 subscribers, but that is for the most basic features (email marketing campaigns only) that don't include SMS and other vital eCommerce features you'll want. You can change to this Plus plan to get more automation features and that starts at $45 for 0-500 subscribers.
If you want SMS, that will be an additional fee as well.
4. Omnisend
Main Features
- Get better results with advanced segmentation. Creating segments is a huge must for eCommerce. Omnisend will let you build them from scratch or suggest ones you may want to have based on your metrics.
- Use the drag-and-drop editor for automation workflows. You can start with the pre-built templates or start from scratch building our automation workflows. You can mix together email, SMS, and web push notifications.
- Build your list with integrated pop-up forms. Opt-in forms make list building possible, and this email marketing software comes integrated with various forms and form types to help you grow your email and SMS lists.
Plans and Pricing
You can start with a free plan for up to 250 contacts, 60 SMS, and 500 web pushes per month. However, for more contacts than that, prices start at $16 per month and go up from there.
If you want advanced reporting and 24/7 support, you'll need to go with their Pro plan which starts at $59 per month for up to 250 contacts and go up from there.
5. Drip
Main Features
- Utilize automation for email and SMS funnels. With 20 pre-built workflow templates for eCommerce it’s easier to hit the ground running with automations and you can tweak to fit your brand and generate revenue.
- Build segments and send personalized messages. The platform takes a look at difference pieces of data and gives them as options for building your segments so you can make your emails personalized each time.
- Get details insights from your marketing. Metrics matter so getting actionable insights for your marketing is a big deal. The dashboard in this platform can help by serving up the data you want and showing advice like possible profitable segments.
Plans and Pricing
If your list size is under 2,500 people, you’ll pay $39 per month and get unlimited email sends and the price will go up from there. However, the support is strictly down through email.
If you need a dedicated account manager, the option only becomes available with 110,000+ subscribers and that price starts at $1,299 per month.
6. Campaign Monitor
Main Features
- Make email design easy with the drag-and-drop email builder. Like many other platforms on the list, the drag-and-drop email builder on this platform makes it easy to put together a well designed email that doesn’t need HTML to look good.
- Send branded transactional emails. Transactional emails can come off as plain and boring, but with this ESP, you can design these to send and stay on brand with your other emails.
- Implement SMS with your email marketing. Campaign Monitor recently added SMS capabilities to their email. However, it’s a new feature and you have to contact the sales team to gain access to it.
Plans and Pricing
The Basic plan for 500 contacts will start at $9 per month and gives you access to just the core feature of the platform and limits you to 2,500 monthly sends.
Advanced segmentation and more types of customer support will cost $149 for the same amount of contacts, and SMS will cost more to tack on as well.
If you have 10,000 subscribers and want the best segmentation and customer services they have to offer, that price is $249 per month. More than that, and the price goes up as you’d expect.
