Sendlane + CartHook - Boost Your AOV with Post-Purchase Upsells and Funnels

Converting website visitors into paying customers can be a daunting task.

Especially when you consider that the average eCommerce conversion rate is only 1.84%!.

This is exactly why when you do get a customer, you should make sure they spend as much money on your site as possible.

CartHook’s post-purchase upselling features let you do just that.

Upselling is a popular sales strategy that helps you increase average order value (AOV) by showing customers similar products they can add to their initial purchase during checkout.

Let’s find out how CartHook can help you put upselling into action, and how you can integrate it with Sendlane!

What is CartHook?

CartHook is a powerful Shopify app that lets you create high-converting upsell offers for your customer after they've made a purchase.


With CartHook, you can show customers additional items that you think they should buy based on their actual purchase right after they’ve checked out.

Not only does this improve the buying experience of your customers, but also increases your average order value and creates new revenue for your store.

How to create new revenue with CartHook

CartHook is not just your average upselling tool. It’s packed with several useful features that work together to help you to boost your conversion rates.

Let’s take a deep dive into some of our favorite CartHook features!

1. Post-purchase upsell offers

One of our favourite features about CartHook is the ability to create effective post-purchase upsell offers.

With most upselling tools, you end up showing upsell offers to customers before they’ve actually checked out. This might confuse your customers and drive them away before they even finish their initial purchase.

Not with CartHook, though!

Using this Shopify app, you can let your customers complete their initial purchase before showing them any add-ons or complementary products.


This means they don’t have to deal with re-entering all their checkout information or getting interrupted while they’re buying something else.

Your customers get a breezy checkout experience and you get more sales!

For example, let’s say a customer buys a camera from your online store.

With CartHook, you can show them a camera bag or a tripod right after they’ve successfully bought the camera so they can easily add it to their initial purchase with one click.

If they choose not to buy the additional product, they can simply skip the upsell offer and you would still have made a sale!

2. Subscription-based upsell offers

CartHook can also be used to create upsell offers for subscription-based products that require recurring payments.

For example, if you sell a monthly e-magazine, you can throw in a post-purchase upsell offer for a subscription-based weekly newsletter too!

Your upsell offers may also include time-sensitive discounts or special offers to help you maximize sales and generate more revenue for your business.

3. Track performance

With CartHook’s intuitive analytics, you can track your customers checkout journey.

Even better, you can prioritize your funnels according to their performance so more customers can see the funnel that drives the best results!


4. Integrate with your favorite apps

Running an online store often requires you to juggle a handful of different apps.

To streamline your processes, Carthook lets you integrate some of your favorite Shopify apps, email autoresponders, payment platforms and more—including Sendlane!

How to integrate CartHook with Sendlane

You can integrate CartHook with your Sendlane account to sync customer data with your existing email list.


This enables you to sync your Shopify abandoned cart customers with your Sendlane account so you can retarget those leads directly and send personalized, highly targeted emails!

But before you get this integration setup, you’ll need to have an active CartHook account connected to your Shopify store.

Don’t have a CartHook account just yet? No worries, just click here to learn more.

And when you’re ready you can check out our step-by-step instructions right here to get your integration setup and ready to roll.

Create new revenue and boost your average order value with CartHook

Post-purchase upselling is a great way to increase your revenue without shoving products down your customers’ throats or complicating their checkout experience.

Get started with CartHook to create a seamless post-purchase upselling funnel and boost your average order value!

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Caitlin Hutchinson
Brand Marketing Manager
Sendlane

A native of San Diego, California, Caitlin has a passion for developing creative and engaging marketing content. Primarily responsible for overseeing the development, execution and delivery of digital content across all of Sendlane’s channels while maintaining an online presence of Sendlane's team culture. Host of The Marketing Automation Hustle Podcast and Sendlane Youtube Training Channel. Works closely with the marketing team to manage creative projects and develop creative assets/solutions to enhance the brand. Collaborates at the intersection of marketing, product, content, and sales to develop powerful and memorable stories and interactive experiences that bring the Sendlane vision to life.

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