Introducing Deep Data For Shopify!

Shopify is one of the fastest growing eCommerce platforms on the market today.

And after the recent success of our basic Shopify integration, we wanted to take it to the next level!

So, for the past 6+ months we’ve dedicated an entire team to work on getting the deepest data possible from Shopify.

Plus, we also wanted to add the ability to track, segment, and personalize your customer’s experience based on their behaviors on your Shopify store.

Which is why today, I’m excited to announce our newest (and biggest) feature to date:

Deep Data integration with Shopify for all Sendlane users!

What Does This Mean To You?

Deep Data for Shopify allows you to pass all of the important information from your Shopify store to Sendlane – so you can leverage that data for your email marketing!

In this article, we’ll break down:

As one of our biggest updates, I wanted to dive in fully and share all the details of this new integration.

But if you want to learn more about a specific feature or capability, just click on that topic in the list above and we’ll jump you right to that part of the post!

How To Set Up Deep Data For Shopify

The best part about setting up Deep Data for Shopify is it’s REALLY easy.

If you already have Shopify integrated inside of your account, the connection just needs a quick reset to pass the deeper data.

If this is your first time integrating Shopify with Sendlane, we have a step by step guide here. It’s only 6 simple steps of connecting your Sendlane account with your Shopify to allow us to do the heavy lifting for you.

So check out our “how to” article right here to set up your Shopify integration now!

The 4 Elements Of Deep Data Integration

When it comes to Deep Data for Shopify, the 4 elements are:

  1. Track
  2. Collect
  3. Segment
  4. Personalize

Let’s explore each one here so you get a better idea of the benefits for your email marketing.

1. Track

Using Sendlane’s event tracking and a simple “copy and paste” install, we’ll track your customers on every step of their buying journey.

You’ll be able to know EXACTLY how your visitors move and navigate through your site. Plus, we’ll store and display all that data within their customer profile in your Sendlane account (more on that later).

2. Collect

Our new Deep Data capabilities allow us to capture the entire record of your customers behaviors on your Shopify store.

From website visits to product purchases to how much they spent, we’ll collect all of that info for you.

Plus, the data sync happens in real time, so you can view the most updated details (by customer) ANYTIME you want!

3. Segment

The #1 thing we encourage at Sendlane is segmenting your data.

In order to maximize your ROI of your marketing efforts, it’s important to leverage the power of segmentation.

From purchase behaviors on your website, purchases of certain products and categories, location, the amount of money spent, if an order has been fulfilled (for the drop shippers out there), or any other detail, Sendlane will help you narrow down your audience to the exact specs that you want.

4. Personalization

The more personalized the email message, the more likely it is that you’ll see a larger ROI for your marketing efforts!

So, from dynamic abandoned cart links to displaying product purchases or recommendations, we’ll allow you to customize the entire buyer’s journey for each individual customer using our marketing automation.

A Completely Custom Email Experience

As you can see, our ultimate goal is to help you maximize your email marketing with more data, features and capabilities.

So, here are a few ways our Deep Data integration with Shopify does exactly that:

Powerful Segmentation Abilities

With Deep Data for Shopify, you’ll be able to segment your users any way you want.

This means you can now segment based on more than just the basics like name, email, or activity.

Instead, you can easily and quickly segment users by things like: address, product purchases, Shopify fields, product categories, dollar amount spent, websites visited, and much more.

Check out our Use Case (later in this article) to see more examples.

Since we collect every bit of information for your Shopify store, you can segment your list based on that data in just seconds.

Oh and if you don’t know how to use segmentation just yet, we have a easy to follow article right here.

The New Sendlane Profile View

With the new release of Deep Data for Shopify, we also updated the Profile View for your customers.

Now we’ll build their profile based on the data we’re able to pull from Shopify, as well as their actions as a member of your Sendlane list.

As you can see in the above image, you’ll see all the activities of this contact. From custom fields you may be inputting, to custom tags and products, down to the exact amount they’ve purchased – all of that info is there!

And if you set up your Event Tracking, we’ll even display the websites they’ve visited.

That’s powerful data in an “easy on the eyes” format.

Plus, you can use it to segment your contacts however you want!

New Shopify Personalization Tags

With our Deep Data Integration, we’ll import fields and tags from Shopify so you can access that information directly inside of Sendlane.

You can still use all of our standard personalization tags and we’re in the process of adding more!

Plus, we’re also working on pulling Shopify fields you can call inside of your email campaigns:

  • Shopify ID
  • Total Revenue
  • # of orders
  • # of products ordered
  • Currency of last order
  • Price of last order
  • Shipping method of last order
  • Product count of last order
  • Product ID of last order
  • Name of last product purchased
  • Category of last product purchased

These new fields are dynamically connected to your Shopify account, so each one is assigned specific variables that are completely custom to your individual Sendlane account:

The data is automatically mapped in your contact’s profile so you can call each of these fields for use in your personalization and advanced segmentation.

Abandoned Cart Recovery

69% of online shopping carts are abandoned but almost 11% of those are recoverable with abandoned cart emails!

Ok that’s a powerful stat… but how?

Let me show you:

  1. From inside of your Sendlane account jump over to Automations
  2. Click New Automation
  3. In the new popup window, choose eCommerce, then Recover Abandoned cart for Shopify option in the screen
  4. In the new dashboard, click on the first Shopify trigger and adjust the settings for when the automation should trigger
  5. After that, click on the first email in your automation
  6. Change the name of the campaign, email subject line and any needed pre-header text you might want to include.
  7. Click Next. Then in the next dashboard that you’ll see below, tweak the email copy to your liking. Don’t worry about the placeholder image. That area will propagate images from the abandoned cart on a case-by-case basis.
  8. Click Save and Continue, and then click Schedule (both in the top right side).
  9. Finally, make sure to click the Active button in the top right corner to turn on this automation.

And that’s it!

Sendlane will pre-populate our dynamic Shopify Abandoned Cart link into the button, so anyone that clicks will be redirected to the cart they abandoned on your Shopify store!

Once you have that built, the automation will handle the rest – running the automation anytime a potential customer abandons their cart.

This is a quick, easy way to maximize customer value!

Use Case – Deep Segmentation

In this use case, we’ll show you 2 powerful examples of segments you can implement and why you should!

Segment 1. Product Purchasers

This segment is powerful for new releases.

Let’s say you’re selling high end coffee and tea products, and you just stocked a brand new gourmet coffee blend in your Shopify store.

You want to send out an email to share the good news, but you know the best approach is to target customers who are most likely to enjoy this new product.

Creating a quick segment allows you to send a campaign to the people who purchased special blends from you in the past, letting them know all about it!

In a matter of moments you’ll start to see interest and hopefully sales!

Segment 2. People Who Spent $X

They say a customer who’s spent at least $1 with you is more likely to come back and buy again.

Any time you have a hot new item (or a product you want to test) the best way to test your offer is to target your top spenders.

With Deep Data information, you can segment buyers by the exact amount of dollars they’ve spent, and send campaigns designed just for them!

TIP: Remember with the deep data information and segmentation, you can now cross segment on multiple data points allowing you to create the “perfect audience” each and every time.

Deep Data For Shopify Is Now Available!

Whew! What a long article, but we made it!

And as of today, all Sendlane accounts now have Deep Data for Shopify active and available.

So login now to start tracking, collecting, segmenting, and personalizing your marketing automation with info from your Shopify store right away!

If you’re not a Sendlane user already, jump right in and grab a free account right here. You’ll be able to play and test for 14 days before we ask you for a penny!

Plus, this brand new feature is one of many we’re working on. So stay tuned for more updates coming soon!

New Updates! 11/12/19:

Since the initial release of our Deep Data Shopify Integration, we’ve added a few other notable features!

Within the email builder, there are two dynamic Shopify content block that you can use:

Dynamic Abandoned Cart Content Block

Our deep data integration with Shopify now empowers you to include photos of the items your customers have left behind in their carts!

This dynamic content block will display up to 4 items from your visitor’s abandoned cart, including pictures, names and prices.

This will direct your customer right back to their abandoned shopping cart for quick and easy check out!

Learn more about this update in this step-by-step walk through right here or scroll up to dive into more details about abandoned cart recovery!

To access this content block, you’ll need to log into your account and be inside the Email Editor. Once you’re there, click on Content in the top left side menu.

Towards the bottom of that menu section you’ll see any options available from your integrations — in this case, Shopify.

Simply clicking the Abandoned Cart content block will add it to your email. This comes in handy when you’re building out an automation with more than one email notification.

TIP: Keep in mind that if you use the pre-built Cart Recovery Automation, the first email inside that workflow already has this block included so you don’t need to add it twice!

Product Picker Content Block

The second content block pulls product information from your Shopify store and displays them in your emails along with images, product info and a buy button.

These are great for sending product recommendations in a segmented automation or even in holiday email campaigns.

This Dynamic Content block lives in the same area as the one mentioned above. So when you’re in the Email Editor and click on the Content menu button, you’ll see it now listed under your Shopify Integrations.

When you drag and drop that content block into your email, it will show a popup window.

This is where you can fine tune the product recommendations that you send to your subscribers.

You can select:

  • Which store you’re pulling the products from
  • The number of items to show
  • Show or hide product title
  • Show or hide the price
  • Show or hide a buy now button

After you’ve configured this, click Select Products.

Doing so will take you through to the screen you see above.

You can hand select the products you want to recommend. Once you’ve had your pick, click on Insert Products to add them to your email.

Tinker with the look and layout of your email and click Save and Continue, and then be sure to click Schedule to either send it or save it inside an automation.

Here at Sendlane, we’re constantly working to improve our product and experience.

We know these updates will help you with your Shopify store growth and goals, and we’re thankful we get to be a part of your journey.

If you haven’t already be sure to login to your account and start getting the most out of this update.

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Jimmy Kim
CEO & Co-Founder
Sendlane

Based out of San Diego, California, Jimmy has been a digital marketer for the past 10+ years. Before his ventures online, Jimmy rose from the ranks, started off by washing cars at a local dealership and eventually ended up being one of the youngest General Managers in the country by the age of 25. After being burnt out working 80+ hours a week, he eventually turned to Digital Marketing. He found a passion in email marketing and in 2013 helped create Sendlane as one of the co-founders. Today, he leads the entire Sendlane team.

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