Tip of the Week: Drive Revenue by Targeting Website Visitors With Personalized Product Recommendations

Website tracking is one of the very best ways to gather data about the behavior of your contacts.

It enables you to see exactly what page each person has visited and what links they've clicked so you can deliver personalized product recommendations you know they'll love!

For example, say you own a clothing company and you just finished production of your latest line of Fall dresses. Your hottest leads will be women who are actively looking for dresses on your website, right?

Why not make their day with an email giving them first dibs on your new arrivals!?

You can do this automatically with Sendlane Beacon Website & Event Tracking, so login to your Sendlane account right now and follow along!

To get set up, start by clicking on New Automation from inside your Automations menu:

Next, select Start from scratch:

On the next screen you'll want to:

  • Select Click Here to Add a Trigger
  • And Select Event Triggered from the Triggers Menu

From here, you'll want to add the URL of the product you want to track, determine when you want this trigger to take place and  based on what URL conditions.

Using our example, you'd want to add the URL for the entire Dress category on your store, so any contacts who scope out your current collection are targeted here!

Once you've added the tracking code to your site, you can go ahead and build out the rest of your workflow with a combination of actions: Integration Action, Send Message, Update Contact, Update Automation, Send Webhook, Wait, Set Conditional Split, Set Goal... the possibilities are endless!  

There you have it... a perfectly timed, perfectly targeted product recommendation automation flow ready to roll for those hot leads!

With Sendlane Beacon you can deliver content that's perfect for your website visitors' wants and needs... so you can earn more sales!

And when it comes to making sales, there's no time like the present.

So if you didn't click through to your account already, here's your chance: Login to Sendlane to start sending personalized product recommendations to your list today!

Or, sign up for your FREE 14 day trial right here and leverage Sendlane's smarter marketing automation tools to track the behavior of your website visitors!

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Caitlin Hutchinson
Brand Marketing Manager

A native of San Diego, California, Caitlin has a passion for developing creative and engaging marketing content. Primarily responsible for overseeing the development, execution and delivery of digital content across all of Sendlane’s channels while maintaining an online presence of Sendlane's team culture. Host of The Marketing Automation Hustle Podcast and Sendlane Youtube Training Channel. Works closely with the marketing team to manage creative projects and develop creative assets/solutions to enhance the brand. Collaborates at the intersection of marketing, product, content, and sales to develop powerful and memorable stories and interactive experiences that bring the Sendlane vision to life.

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