GDPR – What It Is and How Sendlane Is Preparing!

18 May
GDPR – What It Is and How Sendlane Is Preparing!

GDPR – the fancy 4 letter acronym that’s been shaking up the Internet world. Companies like Facebook, Google, and Twitter are sending multiple emails about it so chances are, unless you’ve been under a rock, you’ve been hearing all about it. And in this blog post today, I’m going to explain what it is, how it works, and how we at Sendlane are preparing for a smooth, easy transition before the May 25th deadline hits.

So, what is GDPR?

First – let’s talk about what GDPR actually is.

The General Data Protection Regulation or “GDPR” is a data privacy regulation that protects the citizens of the European Union (EU).

And it was designed to hold businesses (like yours… and ours!) more accountable for keeping personal data secure. This regulation outlines new procedures for how you collect, store, and use personal data.  It also gives rights to individuals to access, protect, and modify the data that was collected about them.

More specifically, GDPR is a process of getting consent after sharing what you plan to do with your visitor’s, customer’s, or lead’s data if they reside in any European Union country. Here’s the list of those countries.

For anyone who resides in, or is a citizen of an EU country, you’ll have to display a consent on your web page for cookies and include details on your opt in forms or lead magnets about what you’ll do with their information. If you want to read more about the specifics, you can find the GDPR dedicated page made by the EU here.

Very simply put, you’re just being more transparent than ever.

Who does GDPR affect?

The GDPR affects ANYONE (yes, that means both European and non-European businesses) that collect personal data from users in the European Economic Area (EEA).  

What does GDPR mean to you, the Sendlane user?

This new regulation means you need to be more transparent in your marketing. Here are 3 ways you can make sure your business is GDPR compliant:

1. Use a check mark

And you should know, a “pre-checked” check mark does NOT give you consent.

2. Add a clear statement on a page (in plain sight)

And when we say “plain sight”, we mean clearly distinguishable and separate from your other terms of service or any other legal mumbo jumbo.

3. Use double opt in confirmations

As you can see, this action can be as simple as turning on double opt in, creating a simple check mark option for the user, or even putting a really long blurb in plain sight that the user must read before they complete an action.

Long story short, you need to tell the end user what is going on with your plans for their data… and have them not only acknowledge what you’re doing, but also agree! At Sendlane we recommend simply using Double Opt-ins on your forms, as that’s the smart way to control and protect your business with this newest regulation. You can learn more about how to turn on a double opt-in with Sendlane here.


And how is Sendlane preparing for GDPR?

There’s two parts to this answer. First, we’ll answer how WE at Sendlane prepared.

Then, we’ll share how YOU can feel confident that Sendlane is your marketing automation choice for the changes… because we’re enabling you to be prepared & protected as well! Ok – so with our platform, you’ll notice a few things:

  1. If you’re in any of the countries in the European Union and visit the Sendlane website, you’ll notice a little bar that pops up that asks you to consent and agree that we’ll be dropping cookies for our tracking and marketing efforts.
  2. You have the ability to manage and delete your data, as you need. You can find details about how this works on our help desk here.
  3. We’re updating our privacy policies and terms of service to reflect the necessary actions required by GDPR. This means we’ve laid out a clear explanation, along with internal data processes, and product capabilities to adjust accordingly.

As a Sendlane user, you’ll be happy to know that most of the platform was already compliant, allowing you to control your data, search, and delete as you wish. But, you should also know that we’ll be adding the optional consent boxes to our web forms. This will allow you to be legally compliant to GDPR and keep you protected!

And, that’s it!

I live in ______ and I don’t think I need to comply… What are the consequences?

We figured you'd ask ☺ If you don’t plan on doing any business with Europeans, then you’d be in the clear! But, GDPR is NOT optional if you want to do business with people in Europe. And, the penalties for non compliance are quite pricey. The severity of the fine is decided by the severity of your violation, but you could be fined up to €20 Million or 4% of your revenue. Since Sendlane makes it so easy to be compliant, protecting yourself is a real no-brainer!

Final Thoughts on GDPR

We know BIG changes can be scary but changes like this are for the better.And we look at GDPR as the continued evolution of the world wide web. Evolution requires you to adjust your marketing and we at Sendlane are here to help you through the process.

We hope this article has helped you understand GDPR but let us know in the comment section below if you have any questions.

We’ll be happy to help answer them to the best of our abilities!

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