As marketers, we’re always trying to benchmark our results using key metrics.
In doing this, however, it’s important to ignore the vanity metrics, and focus on metrics that truly matter.
Say you’re trying to grow your Facebook page, for example.
In this case, you shouldn’t be overly obsessed with hitting 10,000 followers -- because your follower count isn’t as important as other factors.
Instead, you’ll want to optimize for the number of Comments or Shares that you get on each post -- or even the clickthroughs that you generate from the links in your posts.
In other words: Focus on engagement!
Now, when it comes to boosting engagement, one tried-and-tested strategy that you can use is running competitions or giveaways.
Everyone loves free stuff, and running a competition is a great way to drive user engagement and get more customers to interact with your brand.
If you’re a Sendlane user, we recommend using Gleam.io to set up and run your competition. Read on to learn about how to use Gleam.io, and how to integrate the tool with your Sendlane account!
What is Gleam.io?
Gleam.io is basically the holy grail of competition and giveaway tools -- it’s one of the best platforms for building competitions, hands down.
With Gleam.io, you can easily create just about any competition or giveaway you can think of, including Facebook, Instagram, or Twitter competitions.
To set up your competition on Gleam, create a Competition Widget, which looks like this:
This snazzy widget doesn’t just look cool -- it’s also designed to make it easy for consumers to enter your competition.
Consumers can tell with a single glance:
- How long they have left to enter the competition.
- The total number of competition entries.
- How to enter the competition.
- How much each entry is worth (applicable if you choose to make a specific entry worth more than others -- e.g., following your brand on Twitter could be worth 1 point, and Tweeting at your brand could be worth 2 points).
Pretty neat, right?
Using Gleam to create a competition
To create a competition on Gleam, here’s what you’ll have to do:
Add a site to your Gleam account.
Click on the “Competitions” tab in the left panel, and click on the “New Competition” button on the top right.
Configure your competition, and input your competition name, start/end date, time zone, etc. This is also where you can add in custom T&C.
Configure the login process.
Here, you’re deciding a number of things, including:
- Do your consumers need to login to Gleam before or after entering your competition?
- Can your consumers log in via their social media profiles, or do they need to provide their email addresses?
By default, Gleam serves all consumers with a pop-up form after they complete their first action.
This allows the tool to capture some basic details about each user. With this data on hand, you can contact users when they win (or market to them once your contest is over).
Here’s how the pop-up form looks:
Decide how consumers can enter your competition.
Gleam supports a long list of entry methods (or “Actions”), and here are a few methods on that list:
To access the full list, visit this Gleam Competition Guide, and hit Ctrl + F to search for “3. How To Enter”.
Configure your post-entry notification email.
This basically tells consumers that:
- Their entry was received, and
- There are additional ways to enter or gain entries.
Install your competition.
Now that you’ve finished creating your competition, go ahead and set it up.
The exact steps vary, depending on whether you want your competition widget to be displayed on a landing page, a floating tab or pop-up, on a Facebook page, etc.
For more details, head to Gleam’s installation guide.
How to Craft the Perfect Competition With Gleam
We’ve gushed quite a bit about how Gleam is great for building competitions -- so here, we’ll walk you through three of our favorite features from Gleam.
Just to be clear, Gleam offers way more advanced features than we can unpack here, but we’ve just chosen to focus on these three features in our guide.
1. Allowed Locations
Gleam comes with a nifty Allowed Locations feature that enables you to set up your competition such that it’s restricted to consumers from certain countries.
To use this feature, simply input the countries that you want to include or exclude when you’re setting up your competition:
If someone outside the allowed locations views your competition widget, the widget will display a message saying: “Sorry, this promotion is not available in your region”.
2. Daily Actions
To generate as much engagement as possible, use Gleam’s Daily Actions, which allows you to reset a particular action on a daily basis.
For instance, if you’re running a photo contest, you can stipulate that participants can submit a new picture daily, until your competition ends.
Assuming you run your competition for a month, this means that you can potentially generate up to 30 images per participant, instead of just one image per participant.
If you want to mix and match your Actions such that some can only be performed once, and others can be performed daily, that’s possible as well.
Here’s how it’d look:
Say you’re running a photo competition, and you’ve used Daily Actions to generate a ton of user-submitted photos from this competition.
Now, you wouldn’t want all that content to go to waste, would you?
Luckily, Gleam comes with a Galleries app that allows you to pull pictures from your competitions, and display them on a gallery or feed.
Here’s how your gallery might look:
You can customize the layout of your gallery, approve and reject photos before they appear on your gallery, and allow visitors to vote on their favorite content.
If that doesn’t drive more engagement, we don’t know what will! ;)
How to Integrate Sendlane With Gleam
When you integrate Sendlane with Gleam, this allows you to add users who participate in your competitions to your email lists.
From there, it’s up to you to follow up with them.
Educate them, nurture them as leads, hit them with your Black Friday promotions… it’s your call!
The good news? Integrating Sendlane with Gleam is easy and fuss-free. Just follow Sendlane’s step-by-step guide, and you’ll be all set.
Once your integration is up and running, visitors who enter their email on Gleam’s pop-up will be automatically added to the contact list you’ve specified.
If you’re new to Gleam, you might also want to check out their in-house guides, which will teach you how to make the most out of their tool!
Supercharge Your Customer Engagement With Gleam
The way we see it, running a competition or giveaway is a quick and easy way of generating more buzz for your company.
And at the end of the day, it doesn’t matter if you’re a startup that’s struggling to establish a name for yourself, or you’re an industry heavyweight with a recognizable brand…
More buzz and increased visibility is always a good thing.
So what are you waiting for?
Get on Gleam ASAP, and start using it to boost your customer engagement.
If you’ve got any additional questions about how to use Gleam click here to check out their resources, or get in touch!